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Telling the right story to the right audience is critical in order to meet the marketing objectives of a successful promotional campaign. Every advertising message is designed with at least the main purpose of being remembered. Adding graphic elements to a promotional campaign is more memorable than simply printing logos on products. Learn to use themed graphics to focus on the marketing objective.
“Know your audience; wear your guests' shoes, that is, don't forget the human factor. Create a ‘wienie.’ That was Walt Disney's somewhat inelegant term for what we might call a visual magnet. Communicate with visual literacy, create turn-on’s, avoid contradictions, build themes and tell stories.”
WHAT’S VISUAL LITERACY?
Marty Sklar, former president ofDisney’s Imagineering Division
Printing Logos on Products(aka Logos-on-Stuff)
IS NOTVisual Literacy
THIS IS A LOGO
THIS IS VISUAL LITERACY
ANOTHER POPULAR LOGO
TELLING THE RIGHT STORY…
TO THE RIGHT AUDIENCE