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INTRODUCING NEW MARKET OFFERINGS
Ralph W. TancoAteneo Graduate School of Business
Top 10 Concepts
VISUAL VERSION
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Outline: New Market Offerings:
1. Ways of introducing New Products2. Challenges in New-Product
Development3. Most important success factor.
(What?) 4. Reasons for New Product Failure 5. Organizational arrangements for
product development
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Outline:New Market Offerings
6. Budgeting for a new product development
7. Organizing New-Product Development
8. Managing the development process9. Consumer Adoption10. Characteristics of innovation
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8 Steps in organizing new product development
Idea Generation Idea Screening Concept development and testing Marketing strategy development Business analysis
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8 Steps in organizing new product development
Product development Market testing Commercialization
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A unique and superior product
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A unique and superior productIdea generation
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A unique and superior productIdea generation Idea screening
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A unique and superior productIdea generation Idea screening Concept Development
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A unique and superior productIdea generation Idea screening Concept Development
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A unique and superior productIdea generation Idea screening Concept Development
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A unique and superior productIdea generation Idea screening Concept Development
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A unique and superior productIdea generation Idea screening Concept Development
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A unique and superior productIdea generation Concept Development
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A unique and superior productIdea generation Concept Development
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A unique and superior productIdea generation