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Part of a debate style presentation at UXPA Intl conference where 2 presenters argue for Focus Groups as a UX method and 2 presenters argue against Focus Groups as a UX method.
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Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
2013
Focus Groups for UX
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
Focus Groups for Market Research
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
The Role of UX1. Define User Requirements
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
Define User Requirements
• Quantify the target users • Research their task and work flows• Prioritize user needs
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
FOCUS GROUPS•Ask 8 people in a cold conference room to recall their product needs
SURVEYS &FIELD RESEARCH
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
VS
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
FOCUS GROUPS•Ask 8 people in a cold conference room to recall their product needs
SURVEYS &FIELD RESEARCH
•Go to their workplace and see for yourself
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
VS
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
FOCUS GROUPS•Ask 8 people in a cold conference room to recall their product needs
SURVEYS &FIELD RESEARCH
•Go to their workplace and see for yourself
•Then survey the masses
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
VS
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
VSFOCUS GROUPS•Ask 8 people in a cold conference room to recall their product needs
SURVEYS &FIELD RESEARCH
•Go to their workplace and see for yourself
•Then survey the masses
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
FOCUS GROUPS•8 people sketching and card sorting
ONLINE CS & TEAM DESIGNVS
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
VS
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
FOCUS GROUPS•8 people sketching and card sorting
ONLINE CS & TEAM DESIGN
•Hundreds card sorting online
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
VS
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
FOCUS GROUPS•8 people sketching and card sorting
ONLINE CS & TEAM DESIGN
•Hundreds card sorting online
•Then conduct internal design charrette
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
VS
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
FOCUS GROUPS•8 people sketching and card sorting
ONLINE CS & TEAM DESIGN
•Hundreds card sorting online
•Then conduct internal design charrette
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
FOCUS GROUPS
USABILITY TESTVS
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
FOCUS GROUPS•Design Walkthrough with moderator driving
USABILITY TESTVS
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
FOCUS GROUPS•Design Walkthrough with moderator driving
USABILITY TEST
•1x1 study of user behavior where the participant drives
VS
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
The Role of UX1. Define User Requirements2. Design a Product’s UI3. Evaluate a Product’s UX
FOCUS GROUPS•Design Walkthrough with moderator driving
USABILITY TEST
•1x1 study of user behavior where the participant drives
VS
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
The Role of UX
1. Discovery
1. Design
1. Evaluate
Traditional Market UX Research
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
The Role of UX
1. Discovery
1. Design
1. Evaluate
Traditional Market UX Research
Surveys and Focus GroupsField Research
eCard Sort and Focus GroupsDesign Charrette
Usability Test Focus Groups
2013
Focus Groups – The Root of All Evil (for UX)By Rich Buttiglieri
The Role of UX
1. Discovery
1. Design
1. Evaluate
Traditional Market UX Research
Surveys and Focus GroupsField Research
eCard Sort and Focus GroupsDesign Charrette
Usability Test Focus Groups
Focus Groups for UX =
