UXCON16 / Design for Corporate Transformation / Luca Mascaro

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Text of UXCON16 / Design for Corporate Transformation / Luca Mascaro

  • Design for corporate transformation

  • Future marketHuman expectations

    Technological opportunities

    Corporate transformation

    Past Now Soon Tomorrow Future

    ARTIFICIAL INTELLIGENCE

    WEB

    MOBILE

    SMAC

    ROBOTICS

  • Future marketHuman expectations

    Technological opportunities

    Corporate transformation

    Opportunity space

    ARTIFICIAL INTELLIGENCE

    WEB

    MOBILE

    SMAC

    ROBOTICS

  • Disruptors are shaping our future daily experiences within the 4th industrial revolution

  • CHANGE AS CUSTOMERS EXPERIENCE

    Servification

  • CHANGE AS WORKER EXPERIENCE

    Flexapreneurship

  • CHANGE AS HUMAN EXPERIENCE

    IAcollaboration

  • In the next 5 year all organisations need to completely reshape theirselves in order to fit people expectations and being competitive.

  • Market segments

    LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

  • Players on the market

    LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

  • LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

    Value per customer

  • LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

    Business strategy

    Disrupt existing markets

    Build exponential organizations

    Try to transform their business

    Try to survive

  • LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

    Business strategy

    Build exponential organizations

    Try to transform their business

    Try to survive

    Disrupt existing markets

  • HOW TO MOVE IN THIS SPACE

    The transformation challenge

  • HUMAN EXPERIENCE

    PRODUCTS & SERVICES

    PLATFORMS

    PROCESSES & ORGANIZATION

    TOOLS

    HUMAN EXPERIENCE

    TRASFORMING

    from human to human by technology

  • OUR VISION AS DESIGNERS

    build a future where people live experiences over their expectations

  • Understand Co-Design Empower

    The role of a design within transformation

  • 5 big transformation challenges for design

  • 1.

    Support the implementation of the leaders models (culturally first)

  • 2.

    Co-create and evolve with customers a new generation of products and services

  • 3.

    Reshape the service & organisational model

  • 4.

    Enhance the human experience making technology a partner

  • 5.

    Prototype, pivot, and scale new phygital technologies in an iterative and unpredicted way

  • Thank you

    @lucamascaro www.sketchin.ch

    http://www.sketchin.ch