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THE ART AND SCIENCE OF DESIGNING ADORABLE PRODUCTS (intro)

UX Intro 2017

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THE ART AND SCIENCE OF DESIGNING ADORABLE PRODUCTS (intro)

ABOUT ME…aosama.net

What is Design?Not UX just Design in general

Meet the designersPainter Sculptor

Architecture Chef

Musician

SensesSeeing Seeing

Seeing Tasting + Smelling

Hearing

MediumsPaper Object

Building Food

Music Note

Design vs Art

ART

Art +Function= Design

“Well Designed”What does it mean ?

Shopping Cart Concept by IDEO

“Well Designed”What does it mean ?

What is UX Design?The process of Designing a product or service that people love to use.

What is a product?A Product mainly is web, mobile, tablet or watch app also could mean a device or gadget (hardware)

Is this a product?Not necessarily using cutting edge technology

Designer: Jessica Battram

What is a service ?A Service is the outside of the screen (real life) interactions

Uber is a great example of a service and product working seamlessly together resulting in a great overall user experience

How a user face looks like while using your product/service determine how good or bad it is

Bad GoodWhile using a product or service

Example

Nokia N97 iPhone 1

Equal in Technology / Functionality / Features

Nokia N97 iPhone 1

Deferent in experiencing them

Nokia N97 iPhone 1

Successful productElements of successful product

PROFOTABILITY

DESIRABILITY

CAPABILITY

GOOD UXWhat users wants

VALUABLE

USABLE

LOVABLE

TOOLA product is a tool meant for a user to use it to achieve a certain function or fetch a piece of content

TOOLFind a ride, A place to eat, book a Hotel Room

Transport Discover Places Book Hotel Rooms

It’s only valuable if it’s achieving those goals all the time (availability), easily and quickly.

TOOLIt’s not a painting it’s a tool

TOOL

TOOLIt’s not a painting it’s a tool

TOOLIt’s not a painting it’s a tool

TOOLIt’s not a painting it’s a tool

Even Design Agencies

Even Design Agencies

Process OverviewHow do we get their??

How to solve a problem?

Design Thinking

What’s the solution ??

Building

Starting actual Design..

• Empathizing with the users.

• Defining the problem• Ideation• Sketching• Rapid Prototyping

• Information Architecture (user flow)

• Wireframing• Prototyping / Testing• Iterating• Visual Design

Input: Problem Input: Idea

Vague Concrete

UX GOALHow to measure UX Success

UX vs MARKETINGMarketing = Number of Visitors

UX = Number of Active Users

Million Users10% of the users have converted to active users

90% bounced back Good Marketing

100 Users90% of the users have converted to active users

10% bounced back Bad MarketingGood UX

Bad UX

ENGAGEMENTA user comes in your site or app with a very small 2 batteries

EffortTime

CONVERSION

LandingPage

Job Done

100 user

50 user

40 user

8 user

7 user

3 user

“Over a ten year period, design-driven companies outperformed the rest of the S&P index by 228%”

The world is turning to DESIGN

DESIGNING IDEAS INTO

LOVABLE PRODUCTS

simpleia.com

We help startups & companiesunderstand their users needs

We establish partnerships with startups & companies to mentor their team and consult them all through the process

[email protected]

SparkySmartHomes guide, based in UK

EventDuckEvents Social Platform, Based in Australia

AntevzE-Commerce Meetup, based in HongKong

Create ScheduleDataFlow

Start

Date, Time, Location

Buyer set a Date Time Location

Mark buyer’s status as confirmed

Stop

If seller agree with the time and location

(From Buyer to Seller)

The Schedule as Locked

Seller set counter time and location

Show unread schedule for

seller

If buyer agree with the time and location

Show unread schedule for

buyer

Yes

No

Choose a price plan

$510.00

google emailtwitter facebook

url

Shared

$522.00DefaultThere are better discount available. You are missing out!

Pay with PayPal(to be supported)

Cash on delivery

Choose a payment method

Normal Shipping(to be supported)

Meet up

Choose a shipping method

Time pickerDatepicker location ▿

Next

Add to cart

Order Summary

Cash on delivery

item name

Sub total $1000

qtyitem name qty

Confirm

Check outview all seller product

$500$500

Next

Item

Check out

Qty: Input

Removechange price plan

$500.00

Item Qty: Input

Removechange price plan

$500.00

Total $1000.00

Add to cart

Check out

Check out

Note :

Print Order Invoice

5/10

THANKSAny questions ??

simpleia.comaosama.net