Unavoidable Considerations You Need To Make While

Redesigning Your Old Website

Websites that are made half a decade ago did not have much to worry about creativity as much

as designers are worry today. There were concerns but they will not as detailed and

complicated as some of those we find today. In 2015, a website owner does not only have to

worry about how his website looks, but also how the website performance across all media

devices and appeal to a wide range of customers across a very varied demographic.

The challenges of appealing to a wide audience

Everyone has different tastes and expectations from a website. The problem with this is that you

cannot possibly meet everybody’s expectations with just one website the key to this is finding a

middle way that is not just appealing but also very functional too. Here is how you do that

Start benchmarking your present website against the leaders in your category and find

out what your website is missing. Look for design clues and thinks that are unique and lovable

about the website. It might be the subtle colour schemes order way the navigation has been put

up or perhaps the content is very appealing, or it might be combination of all those things.

Benchmarking will help you understand your shortcomings and set you on the right path to

improvement and a better redesigned website will not be too far off to accomplish.

Think and design responsive

The future of the Internet, or should we say the present is responsive. Every single

website, be it modern are redesign of traditional website has become completely responsive to

different screen sizes. What that does is allow all users to access the website from any device

they choose. This is key to reaching out to more potential consumers without investing in a

separate mobile website that was once the norm.

Rethink your navigation

Without the proper navigation, nobody will spend more than a couple of minutes on your

website. Complicated navigation that forces your website visitor to click more than three links to

reach their goal is a faulty navigation strategy. A redesign is your chance to give your entire

URL structure a reshuffle and remove any bad practice that you may have been following

inadvertently. Make an effort to reduce the journey every visitor takes from the moment he or

she lands on your website until when they reach their goals.

Re-strategise your content

When everything is said and done, it all comes down to the content part of your website.

Anything that does not have a purpose on your website should be done away with. Try to make

your content are concise and to the point answer to questions that your visitors may have when

they visit your website. Designing relevant and powerful content is becoming ever more

important because unlike in the past users have become savvy and know what they want. If you

do not serve them with the necessary information, it will not take more than a few clicks to land

on your competitors website!

Reload your search engine optimisation gameplan

Good content is just a part of the job done well. For users to actually find your website

and read your content – and more importantly to bring you new business your website has to be

visible in search results. Thanks to the numerous changes that have come in the world of SEO

your old strategy is just that: “old”. What you need is a good agency for search engine

optimization in dubai. Get in touch with the best in business right away and find out what your

been missing in your old website.