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TYPOGRAPHYTYPOGRAPHYE S S E N T I A L SE S S E N T I A L S
a b c d eSans-Serif Serif Slab-Serif Script Monotype
FONT VARIETIES
fonts have personalitiesC H O O S E T H E R I G H T O N E F O R Y O U R P U R P O S E
Timeless Neutral Fashion
Kids Party AUTHORATIVE Elegant
Code Hipster User Friendly
COMMON TERMINOLOGYT H E D I F F E R E N C E B E T W E E N “ K E R N I N G ” A N D “ L E A D I N G ”
COMBINING FONTSH O W T O G E T F O N T S T O W O R K I N H A R M O N Y
font
TYPEFACE
kerning
LEADING
tracking
NOTTOO
SIMILAR
SerifSans Serif
WeightContrast Size
Matters
Historically, in metal typesetting, a font is a particular size, weight and style of a typeface.
Today, most people use typeface and font interchangeably
Kerning is the process of changing the space between twoconsecutive letters.
Tracking is the uniform spacebetween the letters in a word.
Leading (otherwise known as “Line Height” in CSS) is the process of changing the vertical space between lines.
Typeface is a set of one or more fonts, each composed of glyphs thatshare common design features.
For example, “Helvetica” is a typeface that consists of the fonts; Helvetica Bold, Helvetica Oblique, Helvetica Regular etc.
Alineheight
d
Abcd
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