Embed Size (px)
DESCRIPTION
Citation preview
A joint research study by
PAS and mediabankMarch 2010
For query on DATA, please contact Mr. Haider Ali, Media Bank at: [email protected] you have any other questions, please contact PAS at: [email protected]
DATA SOURCE: MEDIA BANK
DATA DEFINITIONS– Commercial airtime: All commercial airtime excluding channels own promos – Spot advertising: Purchased ads e.g. 30”, 15”, etc.– Sponsorship: Commercial sponsorship– Channel’s own Promotion: Programming promos, songs, channel ID, etc.– Advertising: All commercial formats including station promos, sponsorships, etc.
About the TV Clutter Report
ASSUMPTIONSTotal broadcast minutes has been derived from the assumption that all channels broadcast 24 hours a day every day
This document focuses on the various aspects of commercial airtime on TV for the period Jan-Dec 2009. The report includes various form of analysis on clutter in terms of average minutes of advertising and number of spots. It shows a comparative study of channels own promotion vs. commercial airtime and advertising as a % of total broadcasting time. It also gives minutes of advertising on various channels against the legal limit as defined by PEMRA. In addition, here, are also sharing some facts established by international studies conducted by reputed research houses.
SLIDEAverage minutes of advt. in an hour across 24-hrs 5 – 16News, Entertainment & Others
Advertising vs. Pemra legal limit 17
Avg. minutes of advt. in an hour across time bands 18 - 37New, Entertainment, Music & Others
Frequency and clutter 38 - 39
Avg. spots in an hour across time bands 40 - 59New, Entertainment, Music & Others
Channel Promos vs Commercial airtime 60 – 63Prime time only - across genres
CAT and Channel Promos as a % of Total Advt. 64 - 68Top rated channels across time slots
Commercial Airtime 69 - 71Type & Prime and Non-Prime time monthly split
Advertising vs Content 72 - 73Prime and Non-Prime across channels
Advertising as a % of Total Broadcast Time 74Prime-Non Prime time across top rated channels
CON
TEN
T
MILLWARD BROWN: Effect of ClutterAD CLUTTER explains nearly three quarters of variation in ad impact
400 to 500 ads per week results in 8% decline in average ad impact. People in Pakistan are exposed to 627 to 1,097 ads per week.
Analogy with Spain that has seen similar developments, in the last 5 years clutter has resulted in 30% decline in avg. level of ad impact.
Due to clutter:
- Optimal level of media exposure will be different in cluttered media
- More GRP’s required for the same ad impact. In Japan twice GRP’s are required to reach the same effect as required in UK.
NEWS Channels(Slide 6-8)
YEARLY AVERAGE NUMBER OF MINUTES IN AN HOUR ACROSS 24 HOURS
00:0
0 - 0
0:59
01:0
0 - 0
1:59
02:0
0 - 0
2:59
03:0
0 - 0
3:59
04:0
0 - 0
4:59
05:0
0 - 0
5:59
06:0
0 - 0
6:59
07:0
0 - 0
7:59
08:0
0 - 0
8:59
09:0
0 - 0
9:59
10:0
0 - 1
0:59
11:0
0 - 1
1:59
12:0
0 - 1
2:59
13:0
0 - 1
3:59
14:0
0 - 1
4:59
15:0
0 - 1
5:59
16:0
0 - 1
6:59
17:0
0 - 1
7:59
18:0
0 - 1
8:59
19:0
0 - 1
9:59
20:0
0 - 2
0:59
21:0
0 - 2
1:59
22:0
0 - 2
2:59
23:0
0 - 2
3:59
0
5
10
15
20
25
30
35
40
45
50
6
2 1 1 2 3
2 3 3 4 6 7 6 8 8 8 8 9 8 10
12
14 14 13
3
2
1 1
1
1
1
1 1
2
2
2 3
3
4 4 4
5
4
8
9
11
7 9
3
2
2 1
2
2
3
3 2
3
4
4 4
4
3 3
3
4
4
6
7
7
7 5
2
2
2 2
1
2 4 2 3
2
5 4 3
3
4 4
5
7
8
6
4
6
6
4
4
3
2
2
2
2
2 2
3
4
4 3 4 4
4 4
4
5 7
7
9
10
9
7
AAJ NEWS ARY NEWS BUSINESS PLUS DAWN NEWS DIN NEWS
Aver
age
Airti
me
(Min
s) P
er D
ayAverage Minutes of Advertising per Hour (24hrs time)Genre: News / Period: Jan-Dec 2009Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
…continued
00:0
0 - 0
0:59
01:0
0 - 0
1:59
02:0
0 - 0
2:59
03:0
0 - 0
3:59
04:0
0 - 0
4:59
05:0
0 - 0
5:59
06:0
0 - 0
6:59
07:0
0 - 0
7:59
08:0
0 - 0
8:59
09:0
0 - 0
9:59
10:0
0 - 1
0:59
11:0
0 - 1
1:59
12:0
0 - 1
2:59
13:0
0 - 1
3:59
14:0
0 - 1
4:59
15:0
0 - 1
5:59
16:0
0 - 1
6:59
17:0
0 - 1
7:59
18:0
0 - 1
8:59
19:0
0 - 1
9:59
20:0
0 - 2
0:59
21:0
0 - 2
1:59
22:0
0 - 2
2:59
23:0
0 - 2
3:59
0
5
10
15
20
25
30
35
40
45
50
9
5
1 1 2 1 1 1 2 3 3
6 6 8 9 9 8 7
9 9
11 10 11 13
1
1
1 1 1 1 1 1 1
1 1
1 1
1
1 1
1
1
1 2
2
2
1
1
8
6
4
2
2 3
2
4
7
10 10
10
11
12
13 13
14
14
12 11
11
10
14 12
13
13
5
7
8 7
6
14
13
15 14
15
15
15
12
15
15
15 14
12
15
12
15 142
1
0 1
1 2
0
1
1
3 5
2
2
3
2
2
2
3
8
9
9
9
8
5
DUNYA NEWS EXPRESS ENG EXPRESSNEWS GEO NEWS METRO ONE
Aver
age
Airti
me
(Min
s) P
er D
ayAverage Minutes of Advertising per Hour (24hrs time)Genre: News / Period: Jan-Dec 2009Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
…continued
00:0
0 - 0
0:59
01:0
0 - 0
1:59
02:0
0 - 0
2:59
03:0
0 - 0
3:59
04:0
0 - 0
4:59
05:0
0 - 0
5:59
06:0
0 - 0
6:59
07:0
0 - 0
7:59
08:0
0 - 0
8:59
09:0
0 - 0
9:59
10:0
0 - 1
0:59
11:0
0 - 1
1:59
12:0
0 - 1
2:59
13:0
0 - 1
3:59
14:0
0 - 1
4:59
15:0
0 - 1
5:59
16:0
0 - 1
6:59
17:0
0 - 1
7:59
18:0
0 - 1
8:59
19:0
0 - 1
9:59
20:0
0 - 2
0:59
21:0
0 - 2
1:59
22:0
0 - 2
2:59
23:0
0 - 2
3:59
0
5
10
15
20
25
30
35
40
3
1 1 0 1 1 0 1 1 2 2 1 2 3
5 4 4 5 6
9
15
16
13 12
0
0 0 0 1 1
0 0 1
0 1 1
1
0
1 1 1 1
2
2
2
2
2
1
5
2
1 0
1 1
1 1 1
3 2 3
3
5
5 6 6 5
8
11
11
15
13
13
0
0
0 0
0 0
0 0
0
0
1 0
0
0
1
1 1 1
2
3
5
5
3
2
NEWS ONE PTV News SAMAA WAQT
Aver
age
Airti
me
(Min
s) P
er D
ayAverage Minutes of Advertising per Hour (24hrs time)Genre: News / Period: Jan-Dec 2009Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
ENTERTAINMENT Channels(Slide 10-12)
YEARLY AVERAGE NUMBER OF MINUTES IN AN HOUR ACROSS 24 HOURS
Average Minutes of Advertising per Hour (24hrs time)Genre: Entertainment/ Period: Jan-Dec 2009Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
00:0
0 - 0
0:59
01:0
0 - 0
1:59
02:0
0 - 0
2:59
03:0
0 - 0
3:59
04:0
0 - 0
4:59
05:0
0 - 0
5:59
06:0
0 - 0
6:59
07:0
0 - 0
7:59
08:0
0 - 0
8:59
09:0
0 - 0
9:59
10:0
0 - 1
0:59
11:0
0 - 1
1:59
12:0
0 - 1
2:59
13:0
0 - 1
3:59
14:0
0 - 1
4:59
15:0
0 - 1
5:59
16:0
0 - 1
6:59
17:0
0 - 1
7:59
18:0
0 - 1
8:59
19:0
0 - 1
9:59
20:0
0 - 2
0:59
21:0
0 - 2
1:59
22:0
0 - 2
2:59
23:0
0 - 2
3:59
0
20
40
60
80
100
120
140
2 1 1 1 1 1 0 1 2 6
15
6 5 5 6 7 5 7
15
24
36
26
20 18
6 4 2 1 2 2 1 1 3
9
11
8 8 12
17 19
14 7
6
10
16
15
14
11
3
2
2 1 1 2
0 1
3
9
14
11 15 8
8
14
10
9
9
17
24
14
7
6
1
0
0 0 0 1
0 0
1
1
3
2
2
1
1
3
2
2
4
9
15
9
9
3
32
1 1 1 21 1
1
3
4
22
3
5
6
7
6
13
24
29
23
14
8
Apna TV ARY DIGITAL ATV AVTKhyber KTN
Aver
age
Airti
me
(Min
s) P
er D
ay
…continued
Average Minutes of Advertising per Hour (24hrs time)Genre: Entertainment/ Period: Jan-Dec 2009Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
00:0
0 - 0
0:59
01:0
0 - 0
1:59
02:0
0 - 0
2:59
03:0
0 - 0
3:59
04:0
0 - 0
4:59
05:0
0 - 0
5:59
06:0
0 - 0
6:59
07:0
0 - 0
7:59
08:0
0 - 0
8:59
09:0
0 - 0
9:59
10:0
0 - 1
0:59
11:0
0 - 1
1:59
12:0
0 - 1
2:59
13:0
0 - 1
3:59
14:0
0 - 1
4:59
15:0
0 - 1
5:59
16:0
0 - 1
6:59
17:0
0 - 1
7:59
18:0
0 - 1
8:59
19:0
0 - 1
9:59
20:0
0 - 2
0:59
21:0
0 - 2
1:59
22:0
0 - 2
2:59
23:0
0 - 2
3:59
0
10
20
30
40
50
60
70
9
6 7 5 5 5 3 3 3
11 9
6
12 13
16 18 17
12
7
12 15 13 11 12
3
1 0
0 0 0
0 0 0
0
0
0
1 1
1
1 1
0
1
2
2 3
5
54
4 1
0 0 1
0 1 1
3 4
3
5 4
4
5 8
7
6
10
20
15
10
16
2
2
1
1 1 1
1 1 1
8 9
5
10
5
5
6
7
7
12
15
15
14
11
8
2
1
0
0 1 2
0
2 2
5
6
8
3
2
5
6
4
1 4
9
12
4
6
5
GEO HBO HUM TV INDUS VISION PTV Home
Aver
age
Airti
me
(Min
s) P
er D
ay
…continued
00:0
0 - 0
0:59
01:0
0 - 0
1:59
02:0
0 - 0
2:59
03:0
0 - 0
3:59
04:0
0 - 0
4:59
05:0
0 - 0
5:59
06:0
0 - 0
6:59
07:0
0 - 0
7:59
08:0
0 - 0
8:59
09:0
0 - 0
9:59
10:0
0 - 1
0:59
11:0
0 - 1
1:59
12:0
0 - 1
2:59
13:0
0 - 1
3:59
14:0
0 - 1
4:59
15:0
0 - 1
5:59
16:0
0 - 1
6:59
17:0
0 - 1
7:59
18:0
0 - 1
8:59
19:0
0 - 1
9:59
20:0
0 - 2
0:59
21:0
0 - 2
1:59
22:0
0 - 2
2:59
23:0
0 - 2
3:59
0
10
20
30
40
50
60
70
80
90
4 2 1 1 2 2 2 2 2
6 7 4 6 4 4 5 5 6
12
17
22 22
14
82
1 1 0 1 0 0 1 1
2
3
3 2
3 4 4 6 5
9
17
21
15
10
6
2
1 0 0 1 1 0 1 0
8 7
6
8
9 10 11
14 9
13
19
25
25
26
17
0
0 0 0
1 0 0 0 0
4 4
1
2 2
3
3
3
3
7
14
18
13
8
3
PUNJAB TV SindhTV TV ONE WASEB
Aver
age
Airti
me
(Min
s) P
er D
ayAverage Minutes of Advertising per Hour (24hrs time)Genre: Entertainment/ Period: Jan-Dec 2009Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
OTHER Channels(Slide 14-16)
YEARLY AVERAGE NUMBER OF MINUTES IN AN HOUR ACROSS 24 HOURS
Average Minutes of Advertising per Hour (24hrs time)Genre: OTHERS/ Period: Jan-Dec 2009Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
00:0
0 - 0
0:59
01:0
0 - 0
1:59
02:0
0 - 0
2:59
03:0
0 - 0
3:59
04:0
0 - 0
4:59
05:0
0 - 0
5:59
06:0
0 - 0
6:59
07:0
0 - 0
7:59
08:0
0 - 0
8:59
09:0
0 - 0
9:59
10:0
0 - 1
0:59
11:0
0 - 1
1:59
12:0
0 - 1
2:59
13:0
0 - 1
3:59
14:0
0 - 1
4:59
15:0
0 - 1
5:59
16:0
0 - 1
6:59
17:0
0 - 1
7:59
18:0
0 - 1
8:59
19:0
0 - 1
9:59
20:0
0 - 2
0:59
21:0
0 - 2
1:59
22:0
0 - 2
2:59
23:0
0 - 2
3:59
0
5
10
15
20
25
30
1 1 1 1 2 2
1 1 1 1 1 1 1 1 1 1 2 3 3 3 3
2 2 1
0 0 0 0
0 0
0
1 1
2
3 4
5 6
5 5
5
6
8 7
6
5
1
0
2
1 0 0
0 0
0
0 0
0
0
0
0
0
2
2
2
1
4
7
9
6
8
7
9
8 8
7 7 6
6
6 6
6
6
6
8
7 7
7
8
8
7
8
10
9
8
8
3
1 0
0 0 0
0 0 0
0
0
0
1 1 1
1
1
0
1
2
2
3
5
5
ARY QTV Cartoon Network FILMAZIA GEO SUPER HBO
Aver
age
Airti
me
(Min
s) P
er D
ay
…continued
Average Minutes of Advertising per Hour (24hrs time)Genre: OTHERS/ Period: Jan-Dec 2009Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
00:0
0 - 0
0:59
01:0
0 - 0
1:59
02:0
0 - 0
2:59
03:0
0 - 0
3:59
04:0
0 - 0
4:59
05:0
0 - 0
5:59
06:0
0 - 0
6:59
07:0
0 - 0
7:59
08:0
0 - 0
8:59
09:0
0 - 0
9:59
10:0
0 - 1
0:59
11:0
0 - 1
1:59
12:0
0 - 1
2:59
13:0
0 - 1
3:59
14:0
0 - 1
4:59
15:0
0 - 1
5:59
16:0
0 - 1
6:59
17:0
0 - 1
7:59
18:0
0 - 1
8:59
19:0
0 - 1
9:59
20:0
0 - 2
0:59
21:0
0 - 2
1:59
22:0
0 - 2
2:59
23:0
0 - 2
3:59
0
5
10
15
20
25
30
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 3 3
4
31 0 0 0 0 1 0 0 1 1 0 1 0 0 0 1 1 1
2
4
5 5 4
2
1
0 0 0
1 2
0
2 2
5 5
7
3 2
4
5
3
1
3
9
11
3
5
4
2
1
0 0
0
0
0
0 0
0 0
0
0 0
6
7
4
1
5
6
7
5
10
8
MTV PAKISTAN ROHI SATELLITE_PTV SILVER SCREEN
Aver
age
Airti
me
(Min
s) P
er D
ay
…continued
Average Minutes of Advertising per Hour (24hrs time)Genre: OTHERS/ Period: Jan-Dec 2009Ad Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Spot & Channel IDs.
00:0
0 - 0
0:59
01:0
0 - 0
1:59
02:0
0 - 0
2:59
03:0
0 - 0
3:59
04:0
0 - 0
4:59
05:0
0 - 0
5:59
06:0
0 - 0
6:59
07:0
0 - 0
7:59
08:0
0 - 0
8:59
09:0
0 - 0
9:59
10:0
0 - 1
0:59
11:0
0 - 1
1:59
12:0
0 - 1
2:59
13:0
0 - 1
3:59
14:0
0 - 1
4:59
15:0
0 - 1
5:59
16:0
0 - 1
6:59
17:0
0 - 1
7:59
18:0
0 - 1
8:59
19:0
0 - 1
9:59
20:0
0 - 2
0:59
21:0
0 - 2
1:59
22:0
0 - 2
2:59
23:0
0 - 2
3:59
0
3
5
8
10
13
15
3
1
1 1 1 1 1 1 1 1 1 2 2 3 3 3
4 4 4 3
4
5
7
5
1
1
0 0 0 0 0 0 1 1
1
0
1
1 1
1
2 2 2
2
4
3
5
4
0
1
0 0 0 1 0
1 1
1
2
2
3
4
5
5
6
7 7
7
4 4
2
1
Tensports THE MUSIK Wik Kid Plus
Aver
age
Airti
me
(Min
s) P
er D
ay
Apna
TV
TV O
NE
KTN
PUN
JAB
TV
Sind
hTV
ATV
HU
M T
V
ARY
DIG
ITAL
IND
US
VISI
ON
NEW
S O
NE
WAS
EB
GEO
NEW
S
SAM
AA
AAJ N
EWS
DH
OO
M
GEO
EXPR
ESSN
EWS
AVTK
hybe
r
DU
NYA
NEW
S
MET
RO O
NE
0
5
10
15
20
25
30
26
2422
19
16 1514 14 14 13 13 13 12 12 12 11 11
10 109
12
Average advertisement per Hour in Minutes vs. PEMRA Legal LimitAd Type: Spot/TVC, Promo Tail, Sponsorships, Clock tail, Channel IDs.Period: Jan-Dec 2009
PEM
RA L
EGAL
LI
MIT
PRIME TIME ONLY: 19:00 - 22:59
Top NEWS Channels
AVERAGE NUMBER OF MINUTES IN ONE HOUR - ACROSS TIME SLOTS
AAJ N
EWS
APN
A N
EWS
ARY
NEW
S
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
NEW
S
Ktn
New
s
MET
RO O
NE
NEW
S O
NE
PTV
New
s
SAM
AA
WAQ
T -
2
4
6
8
10
12
4
0 1
3 3 3
0
7
11
1
2
1 0
2
0
Morning Time (06:00 - 11:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: NEWSPeriod: Jan-Dec 2009
AAJ N
EWS
APN
A N
EWS
ARY
NEW
S
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
NEW
S
Ktn
New
s
MET
RO O
NE
NEW
S O
NE
PTV
New
s
SAM
AA
WAQ
T -
2
4
6
8
10
12
14
8
1
4
7
5
8
0
13 13
2
5 5
1
6
1
Evening Time (17:00 - 18:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: NEWSPeriod: Jan-Dec 2009
AAJ N
EWS
APN
A N
EWS
ARY
NEW
S
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
NEW
S
Ktn
New
s
MET
RO O
NE
NEW
S O
NE
PTV
New
s
SAM
AA
WAQ
T -
2
4
6
8
10
12
14
12
1
9
6
8
10
1
11 12
5
9
13
2
12
4
Prime Time (19:00 - 22:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: NEWSPeriod: Jan-Dec 2009
AAJ N
EWS
APN
A N
EWS
ARY
NEW
S
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
NEW
S
Ktn
New
s
MET
RO O
NE
NEW
S O
NE
PTV
New
s
SAM
AA
WAQ
T -
1
2
3
4
5
6
7
2
0
1 1
2
3
0
4
6
1 1 1 0
1
0
Late Night (00:00 - 05:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: NEWSPeriod: Jan-Dec 2009
Top ENTERTAINMENT Channels
AVERAGE NUMBER OF MINUTES IN ONE HOUR - ACROSS TIME SLOTS
Apna
TV
ARY
DIG
ITAL
ATV
AVTK
hybe
r
GEO
HU
M T
V
IND
US
VISI
ON
KTN
PTV
Hom
e
PUN
JAB
TV
ROH
I
SATE
LLIT
E_PT
V
Sind
hTV
TV O
NE
WAS
EB
-
1
2
3
4
5
6
7
5 5
6
1
4
2
4
2
4 4
0
3
1
4
1
Morning Time (06:00 - 11:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: ENTERTAINMENTPeriod: Jan-Dec 2009
Apna
TV
ARY
DIG
ITAL
ATV
AVTK
hybe
r
GEO
HU
M T
V
IND
US
VISI
ON
KTN
PTV
Hom
e
PUN
JAB
TV
ROH
I
SATE
LLIT
E_PT
V
Sind
hTV
TV O
NE
WAS
EB
0
2
4
6
8
10
12
11
7
8
3
8
6
9 9
3
9
2 2
7
11
5
Evening Time (17:00 - 18:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: ENTERTAINMENTPeriod: Jan-Dec 2009
Apna
TV
ARY
DIG
ITAL
ATV
AVTK
hybe
r
GEO
HU
M T
V
IND
US
VISI
ON
KTN
PTV
Hom
e
PUN
JAB
TV
ROH
I
SATE
LLIT
E_PT
V
Sind
hTV
TV O
NE
WAS
EB
0
5
10
15
20
25
30
26
1415
10 11
14 13
22
8
19
4
7
15
23
13
Prime Time (19:00 - 22:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: ENTERTAINMENTPeriod: Jan-Dec 2009
Apna
TV
ARY
DIG
ITAL
ATV
AVTK
hybe
r
GEO
HU
M T
V
IND
US
VISI
ON
KTN
PTV
Hom
e
PUN
JAB
TV
ROH
I
SATE
LLIT
E_PT
V
Sind
hTV
TV O
NE
WAS
EB
0
1
2
3
4
1
2
2
0
4
1
1
11
2
0
1 11
0
Late Night (00:00 - 05:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: ENTERTAINMENTPeriod: Jan-Dec 2009
Top MUSIC Channels
AVERAGE NUMBER OF MINUTES IN ONE HOUR - ACROSS TIME SLOTS
AAG
G K
ABO
OM
KASH
ISH
MTV
PAK
ISTA
N
OXY
GEN
E
OYE
PLAY
THE
MU
SIK
VIBE
0.0
0.5
1.0
1.5
2.0
2.5
0.7
2.1
0.4
0.2
0.5
0.0
0.5 0.3
1.1
Morning Time (06:00 - 11:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: MUSICPeriod: Jan-Dec 2009
AAG
G K
ABO
OM
KASH
ISH
MTV
PAK
ISTA
N
OXY
GEN
E
OYE
PLAY
THE
MU
SIK
VIBE
0
1
2
3
4
3
4
3
1
3
0
2 22
Evening Time (17:00 - 18:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: MUSICPeriod: Jan-Dec 2009
AAG
G K
ABO
OM
KASH
ISH
MTV
PAK
ISTA
N
OXY
GEN
E
OYE
PLAY
THE
MU
SIK
VIBE
0
1
2
3
4
5
6
7
8
9
6
8
4
3
6
0
5
34
Prime Time (19:00 - 22:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: MUSICPeriod: Jan-Dec 2009
AAG
G K
ABO
OM
KASH
ISH
MTV
PAK
ISTA
N
OXY
GEN
E
PLAY
THE
MU
SIK
VIBE
0
1
11
0
1
0 0
0
0
1
Late Night (00:00 - 05:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: MUSICPeriod: Jan-Dec 2009
OTHER Channels
AVERAGE NUMBER OF MINUTES IN ONE HOUR - ACROSS TIME SLOTS
ARY
QTV
ARY
ZOU
Q
Cart
oon
Net
wor
k
FILM
AZIA
GEO
SU
PER
HBO
MAS
ALA
Tens
port
s
Wik
Kid
Plu
s -
1
2
3
1
1 1
0
2
0
1
1 1
Morning Time (06:00 - 11:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: OTHERSPeriod: Jan-Dec 2009
ARY
QTV
ARY
ZOU
Q
Cart
oon
Net
wor
k
FILM
AZIA
GEO
SU
PER
HBO
MAS
ALA
Tens
port
s
Wik
Kid
Plu
s0
1
2
3
4
5
6
7
8
2
4
6
2
4
0
5
4
7
Evening Time (17:00 - 18:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: OTHERSPeriod: Jan-Dec 2009
ARY
QTV
ARY
ZOU
Q
Cart
oon
Net
wor
k
FILM
AZIA
GEO
SU
PER
HBO
MAS
ALA
Tens
port
s
Wik
Kid
Plu
s0
1
2
3
4
5
6
7
8
2
5 5
7
6
3
55
4
Prime Time (19:00 - 22:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: OTHERSPeriod: Jan-Dec 2009
ARY
QTV
ARY
ZOU
Q
FILM
AZIA
GEO
SU
PER
HBO
MAS
ALA
Tens
port
s
Wik
Kid
Plu
s0
1
2
3
4
5
1
0 0
4
10
1
0
Late Night (00:00 - 05:59)
Avg. mins / day / hr
Ad Type: Spot/TVC’s (without media category)Genre: OTHERSPeriod: Jan-Dec 2009
FREQUENCY AND CLUTTER
We lose 30% audiences during long ad breaks
1 2 3 4 5 6 7 8 9 10 11 12 130
0.2
0.4
0.6
0.8
1
1.21.1
1.023
0.950000000000001
0.880000000000001
0.8200000000000010.770000000000001
0.7100000000000010.670000000000003
0.6100000000000010.57
0.710000000000001
0.860000000000001
0.940000000000001
We lose 30% audience during long mid breaks
No of ads in a break
Viewership trend of advertisements in a single commercial break
Top NEWS Channels
AVERAGE NUMBER OF SPOTS/TVC’sIN ONE-HOUR
ACROSS TIME SLOTS
AAJ N
EWS
APN
A N
EWS
ARY
NEW
S
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
NEW
S
Ktn
New
s
MET
RO O
NE
NEW
S O
NE
PTV
New
s
SAM
AA
WAQ
T -
5
10
15
20
25
30
12
1 2
9
5 7
0
18
28
3
7
3
0
4
1
Morning Time (06:00 - 11:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: NEWSPeriod: Jan-Dec 2009
AAJ N
EWS
APN
A N
EWS
ARY
NEW
S
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
NEW
S
Ktn
New
s
MET
RO O
NE
NEW
S O
NE
PTV
New
s
SAM
AA
WAQ
T0
5
10
15
20
25
30
35
40
27
1
11
19
10
20
1
3533
7
1714
3
19
4
Evening Time (17:00 - 18:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: NEWSPeriod: Jan-Dec 2009
AAJ N
EWS
APN
A N
EWS
ARY
NEW
S
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
NEW
S
Ktn
New
s
MET
RO O
NE
NEW
S O
NE
PTV
New
s
SAM
AA
WAQ
T0
5
10
15
20
25
30
35
40
35
3
21
1517
25
2
29 29
13
25
37
4
32
10
Prime Time (19:00 - 22:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: NEWSPeriod: Jan-Dec 2009
AAJ N
EWS
APN
A N
EWS
ARY
NEW
S
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
NEW
S
Ktn
New
s
MET
RO O
NE
NEW
S O
NE
PTV
New
s
SAM
AA
WAQ
T0
2
4
6
8
10
12
14
16
8
0
34 3
7
0
9
14
43
3
1
4
0
Late Night (00:00 - 05:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: NEWSPeriod: Jan-Dec 2009
ENTERTAINMENT Channels
AVERAGE NUMBER OF SPOTS/TVC’sIN ONE-HOUR
ACROSS TIME SLOTS
Apna
TV
ARY
DIG
ITAL
ATV
AVTK
hybe
r
GEO
HU
M T
V
IND
US
VISI
ON
KTN
PTV
Hom
e
PUN
JAB
TV
ROH
I
SATE
LLIT
E_PT
V
Sind
hTV
TV O
NE
WAS
EB
-
2
4
6
8
10
12
14
16
18
15 15 16
3
11
6
11
6
11 11
1
10
3
13
5
Morning Time (06:00 - 11:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: ENTERTAINMENTPeriod: Jan-Dec 2009
Apna
TV
ARY
DIG
ITAL
ATV
AVTK
hybe
r
GEO
HU
M T
V
IND
US
VISI
ON
KTN
PTV
Hom
e
PUN
JAB
TV
ROH
I
SATE
LLIT
E_PT
V
Sind
hTV
TV O
NE
WAS
EB
0
5
10
15
20
25
30
3532
17
21
9
22 21
26
31
9
22
46
17
32
14
Evening Time (17:00 - 18:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: ENTERTAINMENTPeriod: Jan-Dec 2009
Apna
TV
ARY
DIG
ITAL
ATV
AVTK
hybe
r
GEO
HU
M T
V
IND
US
VISI
ON
KTN
PTV
Hom
e
PUN
JAB
TV
ROH
I
SATE
LLIT
E_PT
V
Sind
hTV
TV O
NE
WAS
EB
0
10
20
30
40
50
60
70
8073
3538
28 31
39 37
65
21
47
1217
37
64
35
Prime Time (19:00 - 22:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: ENTERTAINMENTPeriod: Jan-Dec 2009
Apna
TV
ARY
DIG
ITAL
ATV
AVTK
hybe
r
GEO
HU
M T
V
IND
US
VISI
ON
KTN
PTV
Hom
e
PUN
JAB
TV
ROH
I
SATE
LLIT
E_PT
V
Sind
hTV
TV O
NE
WAS
EB
0
2
4
6
8
10
12
5
6
4
1
11
5
2
6
4
6
1
22 2
1
Late Night (00:00 - 05:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: ENTERTAINMENTPeriod: Jan-Dec 2009
MUSIC Channels
AVERAGE NUMBER OF SPOTS/TVC’sIN ONE-HOUR
ACROSS TIME SLOTS
AAG
G K
ABO
OM
KASH
ISH
MTV
PAK
ISTA
N
OXY
GEN
E
OYE
PLAY
THE
MU
SIK
VIBE
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
1.3
8.4
1.3
0.5
1.9
0.0
1.4
0.6
2.4
Morning Time (06:00 - 11:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: MUSICPeriod: Jan-Dec 2009
AAG
G K
ABO
OM
KASH
ISH
MTV
PAK
ISTA
N
OXY
GEN
E
OYE
PLAY
THE
MU
SIK
VIBE
0
2
4
6
8
10
12
14
16
7
14
8
2
8
0
6 54
Evening Time (17:00 - 18:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: MUSICPeriod: Jan-Dec 2009
AAG
G K
ABO
OM
KASH
ISH
MTV
PAK
ISTA
N
OXY
GEN
E
OYE
PLAY
THE
MU
SIK
VIBE
0
5
10
15
20
25
30
18
26
14
7
17
0
13
10
7
Prime Time (19:00 - 22:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: MUSICPeriod: Jan-Dec 2009
AAG
G K
ABO
OM
KASH
ISH
MTV
PAK
ISTA
N
OXY
GEN
E
PLAY
THE
MU
SIK
VIBE
0
1
2 2
1
1
0
1
1
1
1
Late Night (00:00 - 05:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: MUSICPeriod: Jan-Dec 2009
OTHER Channels
AVERAGE NUMBER OF SPOTS/TVC’sIN ONE-HOUR
ACROSS TIME SLOTS
ARY
QTV
ARY
ZOU
Q
Cart
oon
Net
wor
k
FILM
AZIA
GEO
SU
PER
HBO
MAS
ALA
Tens
port
s
Wik
Kid
Plu
s -
1
2
3
4
5
6
7
8
9
1
6
4
0
8
0
6
3 3
Morning Time (06:00 - 11:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: OTHERSPeriod: Jan-Dec 2009
ARY
QTV
ARY
ZOU
Q
Cart
oon
Net
wor
k
FILM
AZIA
GEO
SU
PER
HBO
MAS
ALA
Tens
port
s
Wik
Kid
Plu
s0
2
4
6
8
10
12
14
16
18
20
5
14
18
6
15
1
17
10
18
Evening Time (17:00 - 18:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: OTHERSPeriod: Jan-Dec 2009
ARY
QTV
ARY
ZOU
Q
Cart
oon
Net
wor
k
FILM
AZIA
GEO
SU
PER
HBO
MAS
ALA
Tens
port
s
Wik
Kid
Plu
s0
5
10
15
20
25
7
16
12
2019
9
1513
9
Prime Time (19:00 - 22:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: OTHERSPeriod: Jan-Dec 2009
ARY
QTV
ARY
ZOU
Q
FILM
AZIA
GEO
SU
PER
HBO
MAS
ALA
Tens
port
s
Wik
Kid
Plu
s0
2
4
6
8
10
12
14
16
2 3
1
14
23 3
0
Late Night (00:00 - 05:59)
Avg. nos. of spot ads/ day / hr
Ad Type: Spot/TVC’s (without media category)Genre: OTHERSPeriod: Jan-Dec 2009
Channel Promos VS Commercial Airtime
AVERAGE MINUTES OF AIRTIME IN AN HOURPRIME TIME ONLY - ACROSS GENRES
Ref. Code: S-3 Airtime
Channels own promotion vs Commercial AirtimeGenre: NEWSPeriod: Jan-Dec 2009
AAJ N
EWS
APN
A N
EWS
ARY
NEW
S
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
NEW
S
Ktn
New
s
MET
RO O
NE
NEW
S O
NE
PTV
New
s
SAM
AA
WAQ
T
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.00.
1 0.6
0.2 0.4
0.4
0.2 1.
1
0.5
2.5
0.0 0.3
0.1
0.1
0.1 0.3
12.6
1.4
8.8
5.8
8.4
10.3
0.9
11.4
13.0
5.3
8.7
13.6
2.0
12.5
3.9
Prime Time (19:00 - 22:59)
Channel Own Promotion (Avg Per Day) Commercial Airtime (Avg Per Day)
Aver
gae
Airti
me
Per H
our (
Min
s)
Channels own promotion vs Commercial airtimeGenre: ENTERTAINMENTPeriod: Jan-Dec 2009
Apna
TV
ARY
DIG
ITAL
ATV
AVTK
hybe
r
GEO
HU
M T
V
IND
US
VISI
ON
KTN
PTV
Hom
e
PUN
JAB
TV
ROH
I
SATE
LLIT
E_PT
V
Sind
hTV
TV O
NE
WAS
EB
0.0
5.0
10.0
15.0
20.0
25.0
30.00.
2
0.3
0.3
0.2
7.3
0.4 0.9
0.3 0.6
0.2 0.4 0.6
0.5
0.2
0.2
26.6
14.0 16
.0
10.6 12
.2 13.8
13.6
22.7
7.7
19.1
4.6
7.0
16.2
23.9
13.3
Prime Time (19:00 - 22:59)
Channel Own Promotion Commercial Airtime (Min)
Aver
gae
Airti
me
Per H
our (
Min
s)
Channels own promotion vs Commercial airtimeGenre: OTHERSPeriod: Jan-Dec 2009
AAG
ARY
QTV
ARY
ZOU
Q
Cart
oon
Net
wor
k
GEO
SU
PER
MAS
ALA
MTV
PAK
ISTA
N
PLAY
Tens
port
s
THE
MU
SIK
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.08.
0
0.5
0.4 0.
7
9.1
0.6
0.6
0.4
0.3 0.
6
8.0
2.8
5.0
4.7
9.0
4.7
2.7
4.9 5.
2
3.5
Prime Time (19:00 - 22:59)
Channel Own Promotion Commercial Airtime (Min)
Aver
gae
Airti
me
Per H
our (
Min
s)
Channel Promos VS Commercial AirtimeCAT AND PROMOS AS A % OF TOTAL ADVERTISING
TOP CHANNELS ACROSS TIME SLOTS
Ref. Code: S-23
AAJ N
EWS
Apna
TV
ARY
DIG
ITAL
ATV
BUSI
NES
S PL
US
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
GEO
NEW
S
GEO
SU
PER
HU
M T
V
IND
US
VISI
ON
KTN
PTV
New
s
PTV
Hom
e
SAM
AA
TV O
NE
0%
20%
40%
60%
80%
100%
120%10
% 14%
10%
6%
16%
16%
13% 22
%
97%
14%
71%
25%
76%
38%
17% 22
% 27%
8%
17%
14%
90%
86% 90
% 94%
84%
84% 87
%
78%
3%
86%
29%
75%
24%
62%
83%
78%
73%
92%
83% 86
%
Channel Own Promotion Commercial Airtime (Min)
Airti
me
Shar
e %
Morning Time : 06:00 – 11:59
Channels own promotion vs Commercial airtime as a % of Total Advt.TOP RATED CHANNELS ACROSS GENERESPeriod: Jan-Dec 2009
Channels own promotion vs Commercial airtime as a % of Total Advt.TOP RATED CHANNELS ACROSS GENERESPeriod: Jan-Dec 2009
AAJ N
EWS
Apna
TV
ARY
DIG
ITAL
ATV
BUSI
NES
S PL
US
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
GEO
NEW
S
GEO
SU
PER
HU
M T
V
IND
US
VISI
ON
KTN
PTV
New
s
PTV
Hom
e
SAM
AA
TV O
NE
0%
20%
40%
60%
80%
100%
120%2%
7% 4% 5%
10%
3%
7%
3%
76%
4%
48%
13%
60%
12%
6% 6%
11% 17
%
4% 3%
98%
93%
96%
95%
90% 97
%
93% 97
%
24%
96%
52%
87%
40%
88% 94
%
94%
89%
83%
96%
97%
Channel Own Promotion Commercial Airtime (Min)
Airti
me
Shar
e %
Evening Time: 17:00 – 18:59
AAJ N
EWS
Apna
TV
ARY
DIG
ITAL
ATV
BUSI
NES
S PL
US
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
GEO
NEW
S
GEO
SU
PER
HU
M T
V
IND
US
VISI
ON
KTN
PTV
New
s
PTV
Hom
e
SAM
AA
TV O
NE
0%
20%
40%
60%
80%
100%
120%1% 1% 2% 2%
6% 7% 4% 2%
56%
4%
37%
16%
50%
3% 6%
1% 5% 7%
1% 1%
99%
99%
98%
98%
94%
93%
96%
98%
44%
96%
63%
84%
50%
97%
94% 99
%
95%
93% 99
%
99%
Channel Own Promotion Commercial Airtime (Min)
Airti
me
Shar
e %
Prime Time: 19:00 – 22:59
Channels own promotion vs Commercial airtime as a % of Total Advt.TOP RATED CHANNELS ACROSS GENERESPeriod: Jan-Dec 2009
Channels own promotion vs Commercial airtime as a % of Total Advt.TOP RATED CHANNELS ACROSS GENERESPeriod: Jan-Dec 2009
AAJ N
EWS
Apna
TV
ARY
DIG
ITAL
ATV
BUSI
NES
S PL
US
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
GEO
NEW
S
GEO
SU
PER
HU
M T
V
IND
US
VISI
ON
KTN
PTV
New
s
PTV
Hom
e
SAM
AA
TV O
NE
0%
20%
40%
60%
80%
100%
120%20
%
40%
24%
24%
17%
29%
11%
21%
97%
23%
73%
49%
68%
39%
57%
27%
19%
7%
19% 23
%
80%
60%
76%
76%
83%
71%
89%
79%
3%
77%
27%
51%
32%
61%
43%
73% 81
%
93%
81%
77%
Channel Own Promotion Commercial Airtime (Min)
Airti
me
Shar
e %
Late Night (00:00 - 05:59)
COMMERCIAL AIRTIMETYPE & PRIME/NON-PRIME TIME MONTHLY AVG. SPLIT
Ref. Code: S-23
About the Next Slide:
The next slide gives the Type of Commercial Airtime in Prime and Non-Prime Time across a period of 12 months.For calculations the following parameters were followed:
CHANNLES: The programming of following channels were used:Aaj, Apna, ARY Digital, ARY News, Atv, Dunya, Express, Geo Ent, Geo News, Hum, Indus Vision, Ktn, Ptv Home, Samaa, TV One.
DEFINITIONS:Spots/TVC’s: Purchased ads e.g. 30”, 15”, etc.Programme Trailors: Promo’sSponsorships: Branded sponsorshipsOthers: All other forms of advertising
Jan NPT
Jan PT
Feb NPT
Feb PT
Mar NPT
Mar PT
Apr NPT
Apr PT
May NPT
May PT
Jun NPT
Jun PT
Jul NPT
Jul PT Aug NPT
Aug PT
Sep NPT
Sep PT
Oct NPT
Oct PT
Nov NPT
Nov PT
Dec NPT
Dec PT
Spot/TVC
0.694772181277738
0.915058356635959
0.780500315978941
0.935271155693547
0.799398418039267
0.94037351744335
0.847693527476225
0.94977320394718
0.862185604032598
0.948508221017131
0.836792480095791
0.947968983919386
0.831663504943945
0.939781559270914
0.83448870036742
0.95137979245424
0.877005353195409
0.954966941402873
0.660967701381313
0.836770262167418
0.978371370239121
0.992253050203768
0.381330958889773
0.734040636191818
Programme Trailer
0.231127896086973
0.062187987854043
1
0.176016789689459
0.045208381067694
1
0.147040680940638
0.037173706351020
9
0.117236540875859
0.032632712057615
7
0.104611358688665
0.036564986603078
5
0.123696368728539
0.036238188054624
2
0.125272269785961
0.046059620101448
8
0.122191600193525
0.032844444746087
7
0.080862555575313
7
0.024984205822156
1
0.177451846073741
0.059776313666563
0.002746454759770
32
4.22401313064652E-
05
0.444302233184177
0.153157648429775
Sponsorship
0.003293700883586
47
0.001823364057671
24
0.003305789821250
76
0.002298256198109
68
0.003248381239380
5
0.002783014801515
77
0.003211696575831
45
0.002882888601481
64
0.003582606819357
6
0.002855496676370
66
0.004184667047432
92
0.002810704900567
12
0.004949801957720
89
0.002225797113591
31
0.005673928862320
76
0.002923490406607
8
0.007946120786168
94
0.003476757084089
06
0.034625142793788
8
0.020050256580674
3
0.004416120137095
88
0.001559593419536
11
0.019398456628786
2
0.016384290101906
9
Others
0.07080622175
17
0.020930291452327
4
0.040177104510346
3
0.017222207040651
8
0.050312519780715
0.019669761404113
8
0.031858235072085
7
0.014711195393725
9
0.029620430459382
2
0.012071295703419
9
0.035326484128240
2
0.012982123125422
3
0.038114423312373
7
0.011933023514045
9
0.037645770576734
3
0.012852272393065
5
0.034185970443112
6
0.016572095690882
5
0.126955309751157
0.083403167585348
0.014466054864016
2
0.006145116245389
9
0.154968351297269
0.096417425276505
9
5%15%25%35%45%55%65%75%85%95%
Type of Commercial Airtime for Total TV, in Prime and Non-Prime TimeChannel Selected:
Monthly Average Split. Period: Jan-Dec 2009
ADVERTISING VS CONTENTPRIME and NON-PRIME TIME Across Channels
Ref. Code: S-23
AAJ N
EWS
Apna
TV
ARY
DIG
ITAL
ARY
NEW
S
ATV
BUSI
NES
S PL
US
DAW
N N
EWS
DIN
NEW
S
DU
NYA
NEW
S
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
GEO
NEW
S
GEO
SU
PER
HU
M T
V
IND
US
VISI
ON
KTN
MAS
ALA
MET
RO O
NE
NEW
S O
NE
PTV
New
s
PTV
Hom
e
SAM
AA
Sind
hTV
Tens
port
s
THE
MU
SIK
TV O
NE
WAQ
T
Wik
Kid
Plu
s0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
11% 16% 15% 7% 14% 7% 7% 8% 11% 3% 16% 30% 25% 26% 11% 11% 13% 5% 6% 8% 2% 7% 9% 9% 5% 3% 16% 2% 6%
89% 84% 85% 93% 86% 93% 93% 92% 89% 97% 84% 70% 75% 74% 89% 89% 87% 95% 94% 92% 98% 93% 91% 91% 95% 97% 84% 98% 94%
Total Advertising Content
ADVERTISING vs CONTENTPer Day Average for Top Channels Across GenrePeriod: Jan-Dec 2009
AAJ N
EWS
Apna
TV
ARY
DIG
ITAL
ARY
NEW
S
ATV
BUSI
NES
S PL
US
DAW
N N
EWS
DIN
NEW
S
DUN
YA N
EWS
EXPR
ESS
ENG
EXPR
ESSN
EWS
GEO
GEO
NEW
S
GEO
SU
PER
HU
M T
V
INDU
S VI
SIO
N
KTN
MAS
ALA
MET
RO O
NE
NEW
S O
NE
PTV
New
s
PTV
Hom
e
SAM
AA
Sind
hTV
Tens
port
s
THE
MU
SIK
TV O
NE
WAQ
T
Wik
Kid
Plu
s0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
21%
44%
24%
15%
26%
12%
10% 15
% 17%
3%
20%
32%
25%
26%
24%
24%
38%
9%
15% 22
%
4%
14% 21
% 27%
9% 7%
40%
7% 8%
10%
10%
13%
5%
12%
6%
6%
6%
9%
3%
15%
30%
25% 26
%
8% 9%
8%
5%
4%
5%
1%
6%
7%
6%
4%
2%
11%
1%
5%
Prime Time Non-Prime Time
Advertising as a % of Total Broadcast Time in Prime & Non-Prime TimeAd Type: Spot/TVC, Promo Tail, Sponsorships, Telebrand, Infomercials, Branded Song, Clock tail, Spot & Channel IDs.Period: Jan-Dec 2009
For query on DATA, please contact Mr. Haider Ali, Media Bank at: [email protected]
Cell: 0300-8247002
For other questions, please contact PAS at: [email protected]
THE END
