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© MercerBell 2013 1 GENE STAPLETON STUDIO MANAGER TIPS FOR GETTING YOUR FIRST DESIGN JOB TOP 5

Top 5 tips for getting your first design job

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A presentation on my top 5 tips for getting your first design job after college. I presented this to the Design students at Enmore TAFE on Wednesday 17 September 2014

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Page 1: Top 5 tips for getting your first design job

© MercerBell 2013 1

GENE STAPLETON STUDIO MANAGER

TIPS FOR ���GETTING ���

YOUR FIRST DESIGN JOB

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Page 2: Top 5 tips for getting your first design job

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Page 3: Top 5 tips for getting your first design job

Ask yourself: “What kind of Designer do I want to be?”

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o Package Designer?

o Corporate Identity Designer?

o Digital Designer?

o  Editorial Designer?

o  Finished Artist or Agency Designer?

o Art Director?

Before you start looking

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People who work in these professions started where you are, but all roles require quite different skills
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Try to have an idea of where you want to end up working

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o Most Designers stay in the field they started out in, ���because most employers look for certain skills relevant ���to their business

o Think about all this before you start. It might help you to decide which jobs to apply for and which ones to avoid.

Before you start looking

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- What are your strengths, what are your weaknesses?- What are your favourite and least favourite things about being a designer?
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You‘ll probably learn more in the first week at a job, than you have in two years of college

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o Brush up on the skills that are relevant to the job you want

o Oh, and brush up on your maths!

Before you start looking

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- InDesign, Photoshop, Illustrator…If you want a print based design job there is no point spending all your time learning Photoshop- Learn the keyboard short-cuts
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Most design, whether print or digital, is based on grids and boxes, and you’ll be surprised at how often you need mathsie adding 3mm bleed here or an 8mm gutter there or dividing a 210mm page into 3 columns
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Searching

for jobs

Page 7: Top 5 tips for getting your first design job

Start with the usual places

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MercerBell has placed ads at all the above in the last 6 months

o Also check social media and industry press

o  LinkedIn, twitter and facebook

o  mumbrella, Campaign Brief, B&T and Adnews

o Agency, studio, print group, ���magazine publishers and client websites

Searching for jobs

Page 8: Top 5 tips for getting your first design job

Sometimes it’s not what you know, but who

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o  It’s a fact – many positions are filled from within

o Many positions are never even advertised, ���so contact companies directly and ���make yourself know to them

Searching for jobs

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-Many companies move staff around internally or have a bounty system where staff get a finders fee for successfully filling a position with someone they know
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-If there is a place you really want to work, odds are so does someone else. Make yourself known to them before a position is available. This will put you in a good position to pounce when one is advertised… or not advertised.
Page 9: Top 5 tips for getting your first design job

Try to avoid the urge to jump at anything that comes along

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o  It’s really important to get a job in a place where you are going continue to learn

o  Some employers are keen to make use of cheap labour

Searching for jobs

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If you want to be successful in this industry you need to be continually learning. New techniques, programs, processes…
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My first job was a bit like this. They hired 2 juniors fresh from college instead of 1 more experienced designer
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Internships and work experience?

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o Don’t be afraid to offer your services for free – but be sure to establish the terms up front

o Work experience can often lead to permanent work

Searching for jobs

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-2 months unpaid, that leads to a paid job is better than 6 or even 12 months without a job-You don’t want to be strung along for months and months unpaid
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you need to stand out

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Applying

I recently advertised a mid-weight design position I received over 70 applications

I chose 5 to interview

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So you’ve found a job you want to apply for

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How do you stand out?

Applying

Page 14: Top 5 tips for getting your first design job

Do some research and answer the brief

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Spend a good amount of time ���on their website and find out:

o What they do

o Why they do it

o And who they do it for

o  Job ads are often a test in themselves, ���to see how well you can follow a brief. ���So give them exactly what they ask for.

Applying

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What kind of services do they offer?What is their mission statement? What do they think sets them apart from their competitionWho are their clients
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If I ask for a resume of no longer than 1 A4 page with a PDF containing your 3 best designs, that is what I want to see.
Page 15: Top 5 tips for getting your first design job

So you’ve found a job you want to apply for... First impressions count

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o Take the time to write a cover letter and introduce yourself

o Outline why you would be good for the role

o  Use examples e.g. my knowledge of Adobe Illustrator and my love of origami would make me an ideal candidate for the packaging Designer role you are advertising

o Use what you found out about them to impress and secure an interview

o  If you worked at McDonalds as a teenager and you see that one of their clients is McDonalds, use it to your advantage.

Applying

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By doing this it shows you have an understanding of the different skills required to do different design jobsand that is a good understanding to demonstrate
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Get your ResumE in order

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Include the usual:

o  Education o  Tertiary and secondary (inc. relevant subjects and skills) ���

as well as any extra courses

o Work history (inc. any relevant work experience)

o Your interests (other than art and design) o  Many employers places cultural fit quite high on the list ���

of things they want from a potential employee

Applying

Page 17: Top 5 tips for getting your first design job

Your resume – is likely the first ‘design’ a potential employer sees

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o Treat it as such. It should be a design piece worthy of your portfolio

o Do it in InDesign, not Microsoft Word

o Make it consistent – create yourself a ‘Brand’

o But don’t over complicate it – Simple. Clean. Design.

o Get someone else to sense-check what you’ve written

Applying

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Make sure your cover letter, CV, portfolio, website all look like they have come from the same designer. This shows you can follow brand guidelines which will likely be a big part of your life once you become a working designer.
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Your resume would end up in my bin if you didn’t remember to...

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o Name the PDF with your details

Something like: Gene_Stapleton_CV.pdf

o  Fix your widows!

o Kern your shit!

o CHECK THE SPELLING!

Applying

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If I have 70 odd resumes to go through you don’t want me to lose yours because you haven’t named it
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What do you send?

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Three things:

o Your cover letter (as a PDF)

o Your Resumé/CV (as a PDF)

o A link to your website or ���a condensed version of your portfolio (as a PDF)

Applying

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Why PDF? Because PDFs are a file-type that everyone can view and print from.
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portfolio

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Yes you need one!

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Whether it be a website, a presentation on a tablet or printed sample in a book you need a portfolio of your work

o A ‘book’ is particularly important if you are going for a print-based design job

o As an employer working predominantly in print, ���I want to be able to touch your work and ���see it as it was intended to be seen.

portfolio

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I was surprised to find that for the last position I filled, the majority of people I interviewed turned up without a portfolio.My boss was telling me of a person he knew, who was told to leave an interview when he turned up without a portfolio
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So which platform should you display your work in?

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o All if possible, but use the platform that best displays your ability in the job you are going for.

o  I also recommend having a back-up!

portfolio

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A design that is meant to be view on screen, like a website, should be presented on one and in working order if possible
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You may not have internet access when you need it, so don’t rely on a website as your only option
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What to show?

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o  Show a broad range of work

o Tailor it to suite the job you are going for

o Cull – 5-7 great designs is better than 20 average designs

o Think about the order

o  Lead with the most relevant design, and finish with your best design

portfolio

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The Interview

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Remember, First impressions count

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A potential employer takes, on average, ���5 minutes to make up their mind about you.

They spend the next 45 minutes or so���

trying to justify that feeling to themselves.

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Remember, First impressions count

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o Be on time

o Be enthusiastic and positive

o You don’t have to wear a suit, but it’s advisable to ���be clean, neat and tidy

o Be yourself

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– Don’t be late, but also don’t be too early. You were given a particular time for a reason.
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– MercerBell is generally a casual place to work, T-shirt and Jeans are fine, But other place can have strict dress regs
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- An employer wants to meet the real you. There is no point trying to be someone you’re not, because it will all come out eventually
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You should be doing most of the talking

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o An interviewer might direct a conversation, but it should be the interviewee doing the majority of talking

o Use the research you did, to pay them a compliment

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Be prepared for some tricky questions

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o Tell me a bit about yourself.

o What do you know about MercerBell and what we do?

o   Why would you like to work for MercerBell?

o   What do you think the position involves?

o  Show me your best design. Why do think it is your best?

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The Interview

portfolio

Searching

for jobs

Keep evolving

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Don't let you skills get stagnant. You need to continually be improving your skill set and knowledge
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Be positive Be prepared
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Work out where you want to end up and do some extra study in that area
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Check anywhere and everywhere, but remember, a lot of jobs aren't even advertise so don't be afraid to contact companies directly
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Research the place you want to work, then use it to tell them why you want to work there and why they are so awesome!Tell them why you'd be perfect for the job and use examples ( your skills and interests)
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You have to have one. Tailor it to suit the job you are going for.
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ThANK YOU

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GENE STAPLETON STUDIO MANAGER

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merecerbell.com.au