The Ultimate Website Re-design checklist for Google Penguin Update May 2013

The Ultimate Website Redesign Checklist www.getpromoted.in

THE ULTIMATE

W E B S I T E R E D E S I G N

C H E C K L I ST

W W W . G E T P R O M O T E D . I N

www.GetPromoted.in

http://www.getpromoted.in/



Every website needs regular updates to look fresh and get noticed in search engines. There can be many other reasons as well like your sites are not able to fetch the desired results, it looks like a black & white movie or very old, you want a new beginning and many other reasons are there. Every business goes through a face where they need to bring some fundamental changes in their strategies. For online marketers website resign is one of such fundamental changes.

Website redesign can turned out to be a big success or a big failure. We can’t be sure

about the future but we can make efforts to make it a successful venture. By doing

proper planning and taking help of checklists we can make our work lot easier.

You may get many strategic checklists online, but these may not be able to serve the

purpose until you take care of one very important aspect. I have experienced that

most of the people overlook this point and this is the most deciding factor for any

website’s success. This is to find out the purpose of website redesigning- how will it

help you in improving your marketing efforts and your business, because it is not just

a source of attracting people or an appealing design. A good website redesign has

much more wider scope than this.

Apart from telling people about your presence in internet market, a website also

affects your sales strategies, your social media activities, email marketing, branding

or your products and most important lead generation.

By including the above mentioned strategy in your checklist you can convert your

website into a profit generation machine and that too for a longer period.

Here is a 10 point checklist to make your next website redesign project a huge

success.

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1. SET YOUR CURRENT METRICS

Before start working on your website redesign you should be aware about your currents performance metrics.

In order to get full access to the information you can use different tools like Google Analytics. It will provide you better tracking and visibility of site performance.

You should make a record of that, compare your existing

site with the old one and record the changes like:

Change in number of visits

Time spent by them

Existing SEO ranking for targeted keywords

Lead generation

Total changes in sales

Bounce rate

Domain power



2. FIND OUT YOUR OBJECTIVES

You should have a valid and clear reason for getting your website redesigned.

Be very clear about your objective and the expected outcome, because only when you determine your goals you will be able to convey it properly to the designing team.

Try to make your goals more specific like “I want to get 50 leads in next 1 month”. Sometimes you will find that in order to get one thing you will have leave another or will have to do something extra. This is because many goals are dependent on one another.

You might have many goals like:

Getting increased traffic

More leads

Good page rank in search engines

More visits

Easy visibility


3. AVOID HINDRANCES AND MAKE A RECORD OF YOUR ASSETS

Though website redesign brings positive changes in your results, it can have some drawbacks as well. One of them can be the loss of the assets you generated from your existing website.

By removing the existing site you might lose all these things.

Your web designer might not think of all these things while redesigning your website. So, it’s completely your responsibility to stock all your assets properly to save yourself from any kind of pitfall.

These assets include:

Your mostly visited page

The valuable and most viewed content

Targeted keywords which gave you good results

The backlinks

http://www.getpromoted.in/website-company-in-gurgaon.php



4. EVALUATE THE COMPETITION

Analysis of competitor’s activities and their site can help you a lot. With the help of it you can find out the areas where you can perform better than your competitors and get an advantage. Evaluation of competitors doesn’t mean you copy their strategies rather you should plan keeping those things in your mind. You can find out the areas you like in your competitor’s site and work upon them to do better than them. There are many tools available which you can use to analyze your competitors site like Marketing Grader.


5. FIND OUT YOUR USP

Find out your USP (Unique Selling Proposition) before starting to work upon your content. Try to write your content based on your USP and design your website around it only. As a new website you need to give visitors a valid reason of coming to your site and that reason will be your USP.

Craft your USP in easy to understand language so that it gives you positive returns with increased traffic to your site. Don’t make it so technical that it increases the bounce back rate. For example:

GetPromoted.in assists organizations in developing a focused online marketing, SEO and Social Media Optimization strategy.

We also assist our clients in helping them find niche segments and USPs.

GetPromoted.in is a leading Web Design Company that has helped more than 1000 companies around the world in getting more sales leads and increasing the conversion rate.

Anybody can understand this easily. With this you must be clear about the idea that how people communicate with your site.


http://www.getpromoted.in/online_marketing.php

http://www.getpromoted.in/search_engine_optimization.php

http://www.getpromoted.in/social_networking.php



Report Notebook

6. Make A Website Around Visitors

You design your for the visitors. They are interested in knowing what will they get from your site? So, create your content making the buyer personas center of your site and content.

In buyer persona differentiation you divide the market into different individual groups and use them as a representation of the customers using real date about customers’ behavior, motivations, concerns and personalities.

While making your buyer personals take care of the following things:

Divide the groups on the basis of demographics - In order to create personas you need take out research on your existing customer base so that you can find out most common buyers. As there are different types of buyers you need to provide each one of them a details description based on their names, job, industry they work in and demographic information.

Find out their needs -Try to know about their problems they want to solve, their requirements, type of information they are looking for and the trends that affect their career and personal success.

Prepare profiles based on their behavior- It is related to their behavioral aspects like what do they like to do online? Are they active on social networking sites such as Facebook, Twitter etc.? What kind of information they go through online? On which of your product they spend more time? In which way do they use your product?


7. MAKE A SEARCH ENGINE FRIENDLY WEBSITE

All of your sites metrics depend upon the visibility of your site. You can improve your other areas only when you can be found online. For example: if no one comes to your site, who will buy your product, how will you get leads? So design an SEO friendly site which can be found by search engines easily.

To make an SEO friendly site you should include the

following steps in your process:

Do a keyword research and use most hit keywords in your pages

Use on-page SEO tactics like link building, site optimization etc.



8. DISCOVER CALLS-TO-ACTIONS

Calls-to-action are the most important element of the website that motivates visitors to take action like whitepaper download, contact for sales or buying decision. Don’t make your website just an advertisement point or a source of information only. Is should have power to bring the visitors back to your site.

Try to place calls-to-action prominently, so that you don’t miss any chance of getting a lead.

There are lots of opportunities for conversion and it’s your

duty to consider all these factors while redesigning your

website. Some of the best ways of getting conversion are:

Whitepaper download

Promotional activities and contests

Buying decision

Blog/Feed subscription

• Contact us or demonstration scheduling



9. INCLUDE A CONTINUING CONTENT STRATEGY

More the content better will be the result generated by your site. It will also get you more visitors and gradually more business. If you compare a 10page site with 100 page site, the later will get much better results. A 400 page website with regular flow of fresh content is always best. From your strategies which include addition of more and more content on regular basis.

For this you can:

Start Blogging - Blogging is the best way of keeping your website updated with fresh content. As per research website with blog get around 60% more traffic and 90% more leads than the sites which don’t have blogs.

Take help of professional writers - If you find it difficult to write yourself or don’t have enough time, you can take help of professional writers and get your content written from them.

Get ideas from internet



10. DON’T FORGET THE EXTRA’S

A homepage, product pages, resources and contact us pages are the basics for any website designed today. But there is something more than the basics with the help of which you can make your website amazing.

Calls-to-action and Landing Pages: Calls-to-action and landing pages are the most important lead generating elements. So to tell people about your offers and assets, design amazing lending pages in your website redesign process.

RSS Subscription: RSS allows people to keep aware of your updates on the site. So, next time whenever you add some new content to your site your visitors will get a reminder and they will come back to check it out. It also increases the reach of your content.

Blog: Blog is the best way of adding regular content on the site and maintaining an ongoing communication with the prospects.

Sharing: Use, share this or add this button on your pages. You can also use social media sharing buttons like Facebook, Google+ etc.

Analytics: It’s very decisive because you have to measure your site’s performance from beginning.


CONCLUSION

A successful website redesign’s work start even before the work on its designing starts. Most of the time people lay their complete attention on the site’s appearance only and forget about the functionality of the site.

Remember one thing that your site is not a store room where you can keep all your information. It has connection with many other functions in which most important are lead generation, social media marketing and email marketing. Now it’s completely on you how you coordinate all these functions to convert your site into an inbound marketing center.

You can prepare for any type of website redesign project by following this checklist.


About GetPromoted.in :-

GetPromoted.in Web Design

Gurgaon company delivers

creative and professional

web design services. We offer

Professional Website

Designs, Search Engine

Optimization. We provide

professional website work.

Contact us to discuss your

website designing, logo

design, SEO, SMO and any

other corporate

communications needs or

visit

http://www.getpromoted.in

