The Process of DESIGN THINKING Kentaro MORITA Department of Industrial Design School of Design

Do you know these products?

How did these products designed?

You think....

ZERO

Overview: [Design Thinking process]

Empathize

Define

Ideate

Prototype

Test

For Example

Shopping Cart

By

Empathize Get

Understand people’s behavior

▪  Observation

▪  Interviewing

▪  Immersing

Insight Need

Define Decide specific and meaningful challenge.

Find

Goal

Insight Need Need

Point  of  View  (POV)

Ideate Make large quantity of ideas

Don’t judge the ideas value.

Prototype Make physical prototypes from ideas

▪  role-playing activity

▪  space

▪  object

▪  interface

▪  storyboard

Physical  World

Test ▪  Use prototypes

in the context of the user’s life.

▪  To refine our solutions

,make them better.

Prototype

Test

Finished

Conclusion: [Design Thinking process]

Empathize

Define

Ideate

Prototype

Test

References “d.school Bootcamp Bootleg” (the textbook of d.school)

By Hasso Plattner

“ABC Nightline -  IDEO Shopping Cart” http://www.youtube.com/

watch?v=M66ZU2PCIcM