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Some Perspectives on Teaching
Design Students about
Value Creation
Jeremy Yuille @overlobe
RMIT UniversityIxDA Edu Summit
Feb 2015
David Malouf, on Flickr https://flic.kr/p/4r5zZo
David Malouf, on Flickr https://flic.kr/p/4r5zZo
Design can bring something new…
Identify and describe a range of positions in the design community, with regard to the social, cultural and professional practice of design. !
Create and clearly communicate how your creative, practical and professional expertise prepares you for future study and a career in the creative industries !
Identify a range of roles and tasks within conventional and emerging design practices, and critically discuss how these roles are combined in collaborative and/or hierarchical production structures.
designbusinesscouncil.com
The Graphic Design Industry Planning a Design Business Valuing Design Designing Demand Financial Management The Design Business Model Canvas
you them us
you them us
Know Thyself. & present this understanding
you them us
Analyse an existing Design Business
you them us
Design & Pitch a Design Business
12 weeks 140 Students 6 Faculty + 5 guest speakers
12 weeks 140 Students 6 Faculty + 5 guest speakers
6 days 60 Students just me.
the context
2013
the context
2013
the context
2013
the context
2013
Contexts Clients
Leadership
Future Design
Master of Design Futuresbit.ly/RMIT_MDF