SXSW 2014 - Pixel "Pretty Damn" Perfect

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With continuously changing technology, and fast-paced product cycles, we as designers no longer have the luxury of laboriously debating every pixel. I will be discussing how product design & innovation is tackled at a global scale and how my approach towards mobile design has drastically shifted since my time at Netflix & Google. Design is not just about the pixels. It is about fast prototyping, defining success, and quick iteration in order to make profitable and beautiful products that are pixel (pretty-damn) perfect.

Transcript

  • joel beukelman x bkl.mn x @_bklmn PIXELpretty damn PERFECT
  • WARNING this presentation may or may not contain potential spoilers pertaining to popular television shows
  • PIXEL pretty damn PERFECT innovation testing building strategy
  • PUNK ROCK STARTUP getting into mobile @ appstack
  • I MADE MISTAKES the best thing I did
  • the best thing I did I TOOK A RISK
  • and the there was the big leagues
  • PIXEL pretty damn PERFECT innovation testing building strategy
  • INNOVATOR design like an
  • visual design / UI conceptual designtesting protoyping art direction productioninteraction design / UX IS UNIQUE each product
  • visual design / UI conceptual designtesting protoyping art direction productioninteraction design / UX IS UNIQUE each product
  • visual design / UI conceptual designtesting protoyping art direction productioninteraction design / UX DESIGN IS INNOVATION
  • visual design / UI conceptual designtesting protoyping art direction productioninteraction design / UX DESIGN IS INNOVATION
  • SOLUTIONS dont duplicate someone elses
  • INNOVATOR design like an
  • POLITICIAN design like a
  • USER know your
  • USER know your
  • beta full scale
  • EVERY USER MATTERS dont be a douche
  • SCIENTIST design like a
  • research construct a hypothesis test the hypothesis analyze & draw conclusion results & ship
  • DEFINE WINNING we must
  • QUANT versus QUAL
  • QUANT information based in quantifiable data
  • QUANT information based in quantifiable data
  • QUAL information which deals with apparent/subjective properties
  • QUAL information which deals with apparent/subjective properties
  • IT IS PROBABLY WRONG if your design is how you imagined it
  • SURVIVOR design like a
  • SURVIVOR design like a (in a zombie apocalypse)
  • machete baseball bat sniper rifle sawed-off shotgun
  • wireframe visual UI spec & flow prototype
  • wireframe visual UI spec & flow prototype final assets
  • wireframe x x x x rapid prototyping x x x hi-fidelity mockups x x x visual specs x x x x animations x x x prototype hyperlinks x x x present / storytell x x documentation x x x x
  • wireframe design, iteration, spec & final assets 20% 80%
  • 80% 20% wireframe, low fidelity design, spec & iteration final assets
  • EXAMPLE a real life
  • PIXEL pretty damn PERFECT innovation testing prototyping strategy
  • ANSWERS questions and hopefully some
  • email: bklmn@google.com twitter: @_bklmn // @theblnce site: bkl.mn // theblnce.com