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An indoor water park experience complete with :
Located near Lonsdale QuayAquarium Pool1 ride3 twisting water slides 7 visually stimulating Vancouver landmarks
What is our product
Product Strategy
Seven wonders of Vancouver
Outdoor
NORTH SHORE MOUNTAINS
STANLEY PARK
WHISTLER MOUNTAIN
SEAWALL
CAPILANO SUSPENSION BRIDGE
IndoorAQUARIUM
SCIENCE WORLD
PRICES
$25.70 for adults$22.50 for students/youth (ages 17 and under)$20 .20 for seniors$12.20 for children ( up to age 10)FREE children up to 2 years old
** A $5.00 dollars discount will be applied for those entering within the last 3 hours of operation.
Pricing Strategy
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
$0.00
$200,000.00
$400,000.00
$600,000.00
$800,000.00
Revenues
Revenues
Encourage families and young adults to come together Experience Vancouver’s attractions in an unique way Giving back to the tourism industry Promoting Vancouver’s local attractions
Mission
1. Create a year round accessible indoor waterpark Playland opens seasonally Kitsilano Pool is seasonal Second Beach Pool is seasonal
Product Objectives
2. Cater to families and young children by creating unique products
3 Twisting water slides Aquarium Pool Ride in Totem Pole embellished vessel Miniature replicas of Iconic Vancouver landmarks
Product Objectives
To build awareness amongst residents To secure potential customers through
promotions To inform the target market To gain a significant market Establish it as a preferred destination
Marketing Objective
Relative to Target Market Marketing Objective
o Accessible entrance fee for families Attract children with a fun campaign Identify children’s needs and wants Demonstrate uniqueness of our product Convey the importance on quality time
Weaknesses
High risk - new attraction Technical difficulties Finding and retaining
employees Standards/cleanliness
Opportunities
Encourage family time New attraction- Appeals to
a large demographic Promotes local tourism
community Promotes an active and
healthy lifestyle
Threats
Competitors i.e: Vancouver Aquarium
Customers losing interest Location - Far away from
Abbotsford and Chilliwack
To have fun and excitement through :
I. Visual stimulation II. Physical activities III. Learning about local history IV. Learning about marine life
Priorities
Features Aquarium Pool Ride in Totem Pole embellished vessel Miniature replicas of iconic Vancouver landmarks 3 Twisting water slides
Points of Difference
Cost effective promotions Main focus on Parents and youth Website/Facebook/Twitter Signs & posters Newspaper Ad’s Pamphlets & Brochures
Distribution & Promotion
Implementing 6 months prior to opening
Contests Discounts & Coupons QR codes Press Release Special Media Event Website
Distribution & Promotion (cont.)
Budget
Expense Cost
Rental Expense $26 616.00
Design Expense $957.50
Website and Social Media expense $7 012.80
Print Media Expense $34 894.00
Event Expense $23 500.00
Misc Expense $3 000.00
Total Expenses $95 980.30
Review profits for the first 6 Months
Goal of 10-15% increase of net profits
Track Marketing with: QR code Facebook “clicks” attendance
Evaluation and Control