SCG International & IDNT

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  1. 1. Integrated Branding & Design Solutions Banks Retail Real Estate Workplace Strategy Branding Retail Design Architecture Service Concepts Project Implementation Graphic Design Visual Identity Merchandising Digital Concepts Design Realization Environmental Design
  2. 2. Creatively distinctive and commercially successful branding and design solutions Intelligent solutions to complex challenges Achieving competitive advantage through transformation Working in synergy together, we optimize return on investment & long-term project value for our clients Fresh ideas and innovative new brand experiences
  3. 3. International Team Maximizing Asset Value Our team is led by a strong core of experts with an outstanding track record in key critical knowledge areas. Working on a collaborative basis, we assemble exactly the right people for each project, drawing on our local teams & global network of specialised firms. Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets. Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage. Our work Covering both mature & emerging markets we are particularly active in Russia, CEE countries, Europe, Singapore and the Middle East. < Mykola Chumak C & Founder. Responsible for strategic direction & project concepts. Over 15 years of international experience & study. Speaker at international retail & banking conferences. Author of numerous publications. Evgen Deyneko> Leading retail expert at IDNT company since it was founded. He heads up development of the detailed design concepts for retail stores and bank branches. Ross Haxton > As Managing Director, Ross heads up the project teams at SCG International. He has 20 years of professional design experience and a 1st Class Honours degree in Interior Design. < Clive Woodger Clive is Chairman, founder and owner of SCG International. A qualified architect and branding specialist, he has extensive international experience across a wide range of different markets.
  4. 4. s Briefing Business Concept Brief Trading & Operational Criteria Site Audit & Options Analysis Budgets & Programming Architectural Concepts Masterplan concept Building Design Landscaping concepts Schematic Design Development Concept Refinement Schematic Masterplan Architectural Design Detailing IExterior & Interior Treatments Planning & Circulation Refinement Brand Development Brand Applications Communications Development Brand Guidelines Research & Analysis Desk Research Commissioned Research Benchmarking & Brainstorming Analysis & Strategy Evaluation Communication Concepts Brand Naming/Identity Graphics & Signage Omnichannel Concepts Marketing Concepts 3D Concept Design Exterior Treatments Interior Design & Merchandising Environments & Theme Design Planning, Circulation & Zoning Implementation Local Team Design Management Contract Administration Client Support Site Visits & Assistance Project Coordination & Excecution Services Through creative originality, strategic thinking and business acumen, we progress projects successfully from initial idea to innovative branding and design solutions. Strategic Development Our joint expertise helps clients to develop the brief, define competitive strategy and establish the strategic foundation for concept creation. Concept Creation The process from insight to ideas is a seamless one . The result is an original, powerful solution that brings the brand to life and creates synergy between all design elements. Design Development Working closely with local teams & our international network of supplier partners, we facilitate cost effective creative integrity throughout the development & implementation process. Concept Strategy Vision, Values, Attributes Personality, Messages, Theme Target Market Appeal Competitive Differentiation Positioning Strategy
  5. 5. Credit Agricole Ukraine One of the largest foreign banks with 240 branches in Ukraine Comprehensive range of services Concept for Private Banking branches High quality environment for high net worth customers Our Role: Branch concept and interior design, fixtures, lighting and fittings HSBC Worldwide Global workplace graphic design standards Rolled out to Head Offices, Data Centres, Call Centres Variety of graphic design components to achieve flexibility of application Unified look & feel to all HSBC workplaces worldwide Our role: Strategic development, creative concepts, creation of detailed content & specification for 3-section digital & print manual. Financial Services We transform financial brands into valuable assets that optimise competitive advantage. Capturing the essence of what makes an organisation unique, we communicate that difference in an imaginative way across key branch and communication touchpoints. Our approach draws on indepth retail knowledge, gained across a wide range of different sectors. al wifaq UAE, Abu Dhabi, Dubai New bank to attract a wider target audience Highly successful sub brand to Union National Bank Original strategy was simple services and products via 24 hour everyday banking Now focused on the demand for Islamic finance products and services for retail and corporate customers Our Role: Brand identity, communications and original retail banking concept
  6. 6. Renaissance Credit Ukraine 130 branches and 900 sales points Mainstream consumer banking New branch strategy & design concept Transformation of customer service processes Increased efficiency in traffic flow & staff resource Improvement in customer service Our Role: Branch design for various formats, implementation guidelines Financial Services Uralsib Financial Corporation Russia New branch concept with contemporary image Encourages interaction between customers & sales advisors Maximises space for sales communications Modular set of furniture, fixture & graphic components Cost effective branch refurbishment programme High impact visual upgrade across diverse portfolio of branches and sales points Our role: Branch concept development & implementation UniCredit Bank Ukraine One of the largest universal foreign banks in Ukraine Over 430 branches Development of new branch format for entry into Ukrainian market Local market testing for replication and implementation in Eastern European countries. Our Role: Branch format development RVC Russia Government fund of funds & development institute of the Russian Federation New brand reflects RVCs role as a catalyst of the new economy & promoter of industry growth Multi-directional symbol transforms the arrowhead elements of the old chevron logo Communicates interaction, growth & progress Our role: Strategic repositioning, naming development, new brand identity & application, sub branding development. First Ukrainian International Bank (PUMB) Ukraine One of the top 5 privately owned universal banks in Ukraine Over 200 branches, 800 of sales points, 1.5 million retail customers Development of friendly, comfortable environment & image to strengthen & grow market share Launch of sub-brand for affluent customers Our Role: Environmental & graphic concept design & development. Sub brand development. Globex Russia One of the largest banking and financial institutions in Russia. State-controlled VEB corporation,is majority owner Evolution of previous brand elements to create a more contemporary & dynamic image Bank of solutions brand platform Our Role: Strategic development & positioning, new brand identity, branch design, signage & marketing collateral. Credit Dnepr Ukraine Large regional Ukrainian bank, 58 departments, 250,000 retail customers New service concept designed to attract affluent target audience High quality environment with emphasis on quality service The concept brings together a combination of ideas - modern banking, art direction and lifestyle Our Role: Branch concept development & implementation Previous Logo Previous Logo
  7. 7. Financial Services Imperia Russia Invitation-only, private banking arm of Russian Standard Bank Elite banking and lifestyle services Kit of parts signage and faade concept Our Role: Modular signage concepts, detailed specifications showing identity application to different types of faades, detailed manual Ocean Bank Russia On-line only retail bank The first-to-market of its type in Russia Brand concept reflects the digital context Appeals to contemporary customer values & aspirations Young, digitally aware target audience Our Role: Naming, positioning, new brand concept & communication, identity, & website design. Moskommerzt Bank Russia Subsidiary of Kazkommertsbank Repositioned from a lending organisation to a self-sufficient bank Programme of qualitative & quantitative research/analysis Strategy based on openness & transparency New identity in line with KazKom brand Our Role: Qualitative & quantitative research/analysis, repositioning, new brand identity, branch design, signage & marketing collateral. Raiffeisen Bank Aval Ukraine First rebranding in the banking system in Ukraine in 2006, domesti bank to an international brand Over 3 million customers & 1,300 branches One of the largest foreign banks in Ukraine Our role: Development of standards for internal and external brand signature. Implementation and supervision of new branch format. UFD Private Banking Russia Large regional Russian bank One of the regional leaders in Private Banking New customer focused Private banking concept The specialized branch design was adjusted according to the speci