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The rise of visual content, a presentation about how to create and distribute more visual content.
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a picture is worth a thousand words
Visual StorytellingKirsten Jassies
@kirst_enj
zaterdag 2 februari 2013
Shift Happens:
the rise ofvisual content
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INSTAGRAM: 100 million accounts
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tumblr: 77 million accounts
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PINTEREST: 20 million accounts
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✤ Everybody has a smartphone with camera✤ The rise of visual driven apps, applications, websites, communities ✤ Speed of the internet isn’t an issue anymore✤ Everybody can be a designer with better tools, apps and example
templates✤ Experimenting is allowed! Thanks to the development of html5 ✤ Photo’s and video’s get more likes on social media✤ There is too much data. Visualisation is needed to get a
clearer picture
The rise of visual contentwhy NOW?
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from formal websites with a lot of text ...
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to inspiring websites with a lot of images
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from resumes with summaries and text ...
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to visual resumes and portfolio’s on Behance
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from research results in excel and diagrams ...
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to infographics
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tekst
from functional shopping (a bit boring) ...
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to what we now call visual commerce
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from listening to music in itunes
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to listening & watching music in shuffler.fm on the iPad
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your twitterstream on your mobile ...
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or your twitterstream through Flipboard on your iPad
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your LinkedIn connections in a list ...
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or your connections in LinkedInMaps
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Infographic - Cinegram - Time lapse - Tagcloud - Video - Prezi - Slideshow -
Animated gif - Caroussel - Stop motion
visual content examples
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TIME LAPSE videos
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CINEMAGRAMS
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✤ Every post you place needs visual support✤ Select images that serve the purpose of your post, for example explanation, news or inspiration✤ Which image will be liked and shared by your audience? ✤ Select appealing and unique images with emotion ✤ Place images as big as possible✤ No designer? Create your own landingspage, resume or infographic with unbounce.com or piktochart.com✤ No photographer? Search usergenerated images on Instgram or Pinterest (but always ask permission !)✤ DIY: go and learn how to make and edit photos with pixlr.com/editor or with apps on your smartphone
Tips for using visual content
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Interview with dynamic content
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Story ‘project snowfall’ with dynamic content
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Visual Diaries on NSMBL.nl
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Visual (live) reporting
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Usergenerated visual reporting
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iPhoneographyzaterdag 2 februari 2013
✤ Monitoring your brand through visual content is hard because video and photos are only found through google by the right tags and definition ✤ An image or infographic does not tell the whole story!✤ Not everybody has the right feel for choosing images. Always work with a designer at first to set the right concept and feeling for your brand
issues with visual content
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The rise of visual contenthttp://www.slideshare.net/justkirsten/de-opmars-van-visuele-content
by Kirsten Jassies productmanager bloggers & social
zaterdag 2 februari 2013
