Prototyping UX (Confab Fringe)

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a quick rant about prototyping strategy through prototyping user experience for Confab Fringe event March 2013

Text of Prototyping UX (Confab Fringe)

  • 1. PrototypingUser Experience@leisa

2. Strategic User Experience 3. Top Down designing better environments for doing better UX Bottom Updelivering strategy through execution 4. what are you trying toachieve? 1. vision (business purpose)whats the plan? 2. businessstrategy value proposition target audience business model customer experience strategy 3. what tools keepcustomer the organisation customer journey mapexperience (CX) aligned?frameworkpersonas design principles KPIs and metrics how do weexecute the plan?4. strategy driventactical execution cross-disciplinary workow prototyping in code evidence driven decisions agile, iterative methodology 5. Strategy lives in deliverynot in meetings 6. How I work now... - get a multidisciplinary team quickly.- sketch to HTML, stay out of photoshop- real content, prototype/testing content- multiple prototypes (test lots of ideas, dont commit) - quickly test both qualitative and active use - let stakeholders touch your ideas - iterate, the more quickly to learn more. - only document what you really need to. 7. prototyping beats abstraction 8. Be makingnot documentingwhat does it feel like? 9. Prototype Change make new things less scary 10. Show, dont tella design principle and a way of working 11. Dont work alonea small, co-located team is best-you (UX/IA)- 1 or 2 FE Developers (UX Developers?) - Content Prototyper - BA / Project Mgr- Visual/Graphic Designer - 1 or two Back End Dev 12. make decisions with evidenceembrace experimentationmake evidence based decisions 13. Content Prototyping content is crucial.experiment with content 14. At which of these two universities would you prefer to study? 15. PrototypesarePersuasiveexcite your stakeholders 16. thank you!@leisa