Ppt on fashion consultancy and designer management agencies

So they said…

People share, read and generally engage more with any type of content when it’s

surfaced through friends and people they know and trust.-Malorie Lucich

You just can’t ask customer what they want and then try to give that to them.

By the time you get it built they will want something new.

Steve Jobs

If you wait until there is another case study in your

industry, you will be too late.- Seth Godin

Don’t be afraid to get creative and experiment

with your marketing.- Mike Volpe

And we fully comply Therefore we are trying to bring

market to your doorstep with infused

Innovative solution for effective communicationEdge to Edge competitive

promotional plans

Heightened analysis of market trend

Research for global business opportunities

Betterment of your business is our Responsibility

Fashion Industry business model

The consumer decision have an all round impact throughout the business chain.

Consumer

• The benefactor and the decision maker.

Designer

•The manufacturing unit or the creator.•Usually works in group under a head

designer.

Buyer •Fashion Forecaster, Trend analyzer, Negotiator.

•Have say in pricing majorly.

Retailers

•Wholesale clothing distributor, Department stores

•They are final link in business chain which further caters to the Target Audience.

How we fit in

Therefore we work for the fluid channelizing of strength of buyer and designer and bring it under

one roof to provide varied categorized options for both.

•Categorizing and channelizing as per need.• Creating access to options for both

buyers and designers.• Implementation and ideation of good inventory system.•Providing PR to both buyer and Designer.

• Organizing and hence simplifying buying and selling aspects.• Analyzing and dissemination of

resourceful knowledge

•Building resourceful network.•Bridging communication gap.

•Enhancing foreign and national tie –ups opportunity.•Providing innovative solution for show productions.•Providing solutions for timely delivery and payments.

Our business modelDesigners BuyersFCMA

•We bring Designers and buyers under one roof.•We help both in their respective business cycles promoting more fluid business communication.•We provide in-depth research focused on the perspective of buyers and designers under one roof to enhance understanding.

•They design as per Haute Couture, Prêt a-Porter and mass market.•Have to consult with buyer for their opinion so as to get idea of the trend.•Have to take care of their PR and other work related aspects.•Have to take care of their online image or manage their social media

•They analyze the trend, forecast fashion and chose garments accordingly.•Compare finished product and negotiate on behalf of Retailers.•Negotiate the price with regard to the ongoing and future trend.•Strategize tie-ups between retailers and designers as per their particular niches.

We therefore bridge the gap between buyers and designers for their effective and mutual benefit.

Our business modelDesigners BuyersFCMA

•We provide ways for national and international tie-ups by concentrating and targeting our data towards potential target audience.•We carry out business tasks and coordinate them for buyers and designers.

•Go through the rigorous cycle of business related to their creations and hence spend lot of time.•Categorizing their target audience or buyers and then find a way to engage them

•Go through the rigorous cycle of business related to their creations and hence spend lot of time.•Categorizing their target audience or buyers and then find a way to engage them.

We therefore bridge the gap between buyers and designers for their effective and mutual benefit.

Our Process and offering1 Assessment of business model as per the niche of designer

and Buyer.2 Strategic development and amendments in the same.3 Categorization of products, designers and buyers as per

their respective genres.4 Creative preparation of outreach material as per the

target audience (for buyers and Designers separately as their TG are different as per B to B or B to C criteria)

5 Contract negotiation- planning and ideas as per mutual understanding of both parties.

6 Strategic outreach planning involving different mediums (which will be decided as per the aptness of medium pertaining to the business.)

7 Implementation of the ideas and deal formalities with a transparent approach for better business.

8 Marketing activation and brand recognition activities for buyers and designers.

FCMA & upcoming designers

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Planning your entry into the industry. (considering their niche and channelizing them in most beneficial way).Handling your PR and growing your brand name using the best suited media.

Boosting the relationship with potential buyers with respect to the particular designer’s niche.

Creating your customized forum on our network for ready access to immense number of buyers on the same networkDirecting your work, and outreach material to different online shopping portals like ebay, mydala, jabong, Myntra, Snapdeal etc.Connecting you to potential consumer directly who are interested in haute couture design works.Providing you in-depth trend reports and designing your activation plans as per your selected current design range.

FCMA & existing designers

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Managing your current clients and further providing you categorized potential client details as per your work.Enhancing your PR by devising and implementing various activation techniques as per the niche of your work.Communicating your products to the Existing buyers as per their need and getting more buyers as per the niche of your designs.Creating your customized forum on our network for ready access to immense number of buyers on the same network.Directing your work, and outreach material to different online shopping portals like ebay, mydala, jabong, Myntra, Snapdeal etc.Freeing you from tension of payments and delivery with an innovative and effective inventory system.

Providing you in-depth trend reports and designing your activation plans as per your selected current design range.

FCMA & upcoming buyers

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Providing direct communication to upcoming designers and their works for entry level startup, hence giving way to penetrate marketUpdated information about the key works happening in the field of fashion and providing way to monitor peer activities.Providing trend reports and helpful fashion forecasting tips with updated consumer surveys.

Creating your customized forum on our network for ready access to immense number of designers on the same network.Enhancing your business communication with retailers and justifying sense of buying to penetrate the retail chain deeply.

Freeing you from tension of payments and delivery with an innovative and effective inventory system.Expanding your business through possible tie-ups in the nascent stage of your business.

FCMA & existing buyers

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Monitoring your existing tie-ups and managing them through precise plans as per the industry requirements.Providing trend reports and helpful fashion forecasting tips with updated consumer surveys.

Creating your customized forum on our network for ready access to immense number of designers on the same network.Enhancing your existing business communication with retailers and providing retailers about your plan of action in advance.Freeing you from tension of payments and delivery with an innovative and effective inventory system.

Providing you information related to boutiques stocking designer labels like Jill M Jones, Adam Sinclair, Saks, Kimaya, Carma etc.Providing information related to peer agencies like Minimum Mouse, Cassie, Pink betty boutique, Bunny’s vintage etc.

Public Relation featuresPractice of managing the flow of information between an individual

or an organization and the public.

How we do it

We do Astroturfing pertaining to the exclusive product range and hence carve a niche visibility as per your

product category.We study demographically about audience and provide

qualitative and quantitative research in the field of fashion.

We bring in the information of various Runways, Fashion weeks etc and try to do co branding for your product with

suitable partners.We device spin plans to tackle any negative publicity and

try to nip the problem in the bud.

We device creative and niche specific outreach material with respect to the target audience and their demands.

PR Key ServicesSTRATEGY AND ACTION PLAN IDENTIFICATION MEDIA

PLACEMENT

1) We device specific outreach plan as per the brand.

2) Analyze previous brand value, and work regarding that.

3) Creating press releases.

4) Creating effective image building plans.

1) Identification of agents and key distributors.

2) Identifying key occasions for PR development.

3) Identification of key sponsors & associate partner

4) Product value identification and development.

1) Finding right media platform as per the brand.

2) Generating influensive media content.

3) Pushing the content across key decision makers strategically.

4) Monitoring media interaction

PR Key Services

LOGISTIC NEEDS

CREDIT MANAGEMENT CONSULTING

1) Planning a well versed inventory system.

2) Taking care of logistic needs of key people associated to brands.

3) Planning different brand activities with consideration towards logistics.

1) Planning credit inflow and outflow.

2) Taking care of debts and payment timings.

3) Monitoring revenue as per PR activities

4) Accessing credit patterns pertaining to associates.

1) On developing relevant message for consumers.

2) Measurably driving sales and task force productivity

3) Strategic planning for licensing of intellectual property of brand.

Social Media featuresWeb-based and mobile based technologies which are used to turn

communication into interactive dialogue among organizations, communities, and individuals.

How we do it

We drive traffic to your forum through managing the visibility of your product as per the right time with

respect to different trends.We actively engage with digital audience, categories

them and further channelize them to your online forum as per your niche.

We categorize users under haute couture, prêt a porter and mass market through their web use and influence

and create data. We generate innovative ideas to engage consumers with

your brand and product using social media.

We create specific online content on different blogs, web sites with fan pages on different social media sites like

face book.

Social Media Key Services

SEARCH ENGINE

OPTIMIZATION

ONLINE BRAND

IDENTITYAUDIENCE

ENGAGEMENT

1) We device optimization strategy.

2) Dedicated team towards studying other peer site plans.

3) Positioning of content under best search engine.

4) Enhancing search result

1) Studying and planning your brand identity.

2) Reaching out to specific audience as per the brand.

3) Researching about audience feedback as per brand.

4) Placement of content as per feel of the brand.

1) Creation of excellent and engaging content.

2) Planning of frequency of content.

3) Planning of time of content as per occasion and other criteria.

4) Monitoring of audience replies and filtration.

Social Media Key ServicesEDITORIAL CALENDAR TRACKING E-COMERCE

1) Planning of timing of content

2) Planning of days of execution of online activities.

3) Planning of detailed tracking of result.

4) Creating and organizing a timeline for online engagement.

1) Analyzing results generated through social media.

2) Researching ways for improvement

3) Creating provision for timely problem solving

4) Creating ways to enhance engagement.

1) Identifying your peers in same category.

2) Creating strategies to strengthen online trade.

3) Identifying key audience and creating leads.

4) Generating impressions at e- stores.

Why PR Services… Public Relations is the power to grow your

business immensely. After all every product needs a potential market, however if it already exists then you need exclusivity. PR is the tool which

spreads the word of your exclusive repertoire of services.

• PR spreads the word about your product amidst other peers and professionals of the same field.

• It devices special business oriented messages and disseminate them among the target audience.

• It defines and then grow your brand identity amidst masses.

•It takes care of your media placement and focuses on gaining mileage by increasing media visibility.

• It tackles the bad press in negative times of the brand.

And at FCMA we take care of all of it for your brand.

Why Social media Services…Going digital is in vogue and hence social

media is just not an in thing but a relevant and powerful device of marketing now

days.

• The brand might be on world wide web but digital services make the brand as a

priority for particular search result through SEO.

• It divides the numerous users into relevant target groups and enhances the productivity of target oriented messages.

• It increases the speed and reach of messages.

• It is the key element to increase e-commerce and store trades through

different attributes.

• It is the best way to monitor investments and track your audience reaction towards

your brand.

And at FCMA we take care of all of it for your brand.

You need FCMA…Following case studies have proved how online PR and Social media enhanced the wholesome productivity of

different fashion brands.

• Increase in Target Audience – 16 %• Increase in online buying – 24.3 %• Blog attraction – 161000 unique visit• Add revenue redemption – 170%

Time taken – 6 Months

• Increase in fan base – 10,000 %• Betterment in trend analysis – Better than previous two year• E- commerce strategy increased sales – 86%




• Impression created – 80,00,000 • Fan base increased by– 58000• Free Media coverage – Significant• Fan base ranking worldwide – 1st


• Eminent guest visits– 600 • Free media coverage– 72 online stories• New designers attention - 10

Time taken – 3 Weeks



• Online to store footfall conversion – 8000 new customers• T-shirt sales up by – 250 % • Jacket sales up by – 16 %


• Views to buying conversion rate– 49 % • Coupon redemption rate – 28.33%• Return of online ad spent – 970 %• Sales - $400,000




• Audience reached – 71%• Page impressions – 51000 • Web stories – 24,874• Views to attendees conversion– 70 %

Time taken – 5 Weeks

• Lead generation increment – 350 % • ROI – 33:1• e commerce increment – 22%• Sales increment - Significant






Business plans for clients

PLANS

CONVERGENCE PLAN

PR, Digital and Buyers

NEW WAVE PLANDigital and

Buyers

PRIORITY PLANPR and Buyers

SINGLE LINE PLANOnly Buyers

Convergence PlanAs the plan name suggest its basically a convergence of all or

expertise which is distributed among a wide repertoire.

What we do.

Public Relation

As per our distinctive and

innovative plans your brand’s

visibility will be ensured.

Also the above discussed

benefits will be provided

Digital

Social media for your product will be enhanced and

well targeted through our

team.Also the above defined digital benefits will be

provided.

Buyers

The buyers will be categorized

and will be tailor fitted for

designers as per their product so as to maximize capitalization.

Plus added benefits of other

solutions.

Designers

For buyers the Designers will be

managed and communicated well as per the requirement of trends. Also the updated extra

plans devised by agency will be

given.

Priority PlanSome creative priorities their plans to benefit more in the area of

PR and business development, this plans are inclined towards them.

What we do.

Public Relation






Digital




provided.

Buyers





solutions.

Designers




given.

New Wave PlanThis plan emphasize on the ongoing and future remaining trend of

social media and net advertising.

What we do.

Public Relation






Digital




provided.

Buyers





solutions.

Designers




given.

Single Line PlanBusiness development is key to success for some of us and hence

we have brought this plan to concentrate on the same.

What we do.

Public Relation






Digital




provided.

Buyers





solutions.

Designers




given.

Points to be noted•Through expert online media strategy, Victoria’s Secret has managed to wrangle in nearly 17 million likes on Facebook, and is currently engaging over 250K users at any given time.

• Burberry, Gucci and Dior, have digital appeal of 9 million, 5.5 million and 5.4 million fans, respectively.

• Forever 21 is one of the few major brands that has their own highly active blog, while not being afraid to talk about clothing and trends beyond its company.

• Gilt Group, a major clothing brand earns about 4% of its revenue from purchases made from the iPad.

• US online advertising market is poised for rapid spending growth, with spending expected to exceed $31 billion.

• eMarketer projects 39.4% of online ad dollars will be devoted to branding —including banner ads, rich media, sponsorships and video.

Why chose us

DO WE NEED,SAY MORE !

• Creating access to options for both buyers and designers.

• Creating tailor made tie-ups as per client needs

• Implementation and ideation of good inventory system.

•Monopoly in the field hence wide data bank and network.

• Pioneer in the concept hence assured exclusivity.

• Management of client time through better client servicing.•Exclusive market analysis due to

verity of our data.• Wide repertoire of specialized

service

Thank You