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Agency Credentials HORECA

Portofoliu Horeca

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Page 1: Portofoliu Horeca

Agency Credentials

HORECA

Page 2: Portofoliu Horeca

93, Aurel Vlaicu Str.,

District 2, 020093 București

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I. Who we are? 4-7

II. Services. Some of Mediascope’s projects 8-86

1. Thematic outlets 8

2. Brand strategy and creation 28

3. Conceptual outlets / Tailored branding 37

4. Tailored POSMs 44

5. Consumer activations 51

6. PR & Events 56

7. Online Platforms 62

Contents

Agency Credentials | HORECA | Contents

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In advertising, as it is in life, nothing is

coincidental. Everything has a scope and

a Mediascope.

Our clients’ results have been

permanently the unique barometer for

Mediascope’s market value. Among our

clients and partners we are mentioning:

Ursus Breweries, P&G Balkans, Audi,

Dobrogea Group, Jolidon, L’Oréal, SPIT,

Codecs, Geplast, Capital Partners.

More than 9 years ago, Mediascope

started to develop projects for the

following advertising categories: ATL /

BTL, digital, PR & events.

The established work process, that guides

our Mediascope teams, guarantees the

respect of the stages: (1) research and

strategy planning; (2) brand development

and brand expression; (3) development,

production but also efficient

implementation of the communication

materials and promotions through all

planned distribution channels;

(4) evaluation and projects’ adaptation to

market reality and business needs.

Some of the projects that Mediascope

exclusively developed and became leaders

in the Romanian pub environment:

Beraria Ciucas, and the new concept for

Curtea Berarilor Timisoreana.

Who we are

Agency Credentials | HORECA | Who we are

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It all started from an idea, then visual

and architectural plans developed,

interior and exterior designs were

produced and implemented, leading to

event organization and the official

opening evenings. Pubs results and

consumers satisfaction were monitored

and improved with our help.

We have planned, produced and

implemented campaigns for brands such

as: Timisoreana, Ciucas, Ursus, Ursus

Cooler, Peroni, Redd’s, Grolsch,

Timisoreana Bruna, Azuga, Pilsner

Urquell, Audi, L’Oréal, Dobrogea Group

and many more.

Majority of the projects are from

commercial categories. Nevertheless, we

have decided to involve in the social

activities as well. “Ocroteste delfinii”

and “Muzeul Bisericii Sfantul Silvestru”

are part of our social work.

It is well known that there is an invisible

and, yet, strong connection between the

brand and its consumers. Mediascope

creates and maintains this connection.

We are ready for your challenges!

Agency Credentials | HORECA | Who we are

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Services that our teams provide:

• Tailored POSMs – concept development and internal production capabilities:

metal, plastic, wood, glass etc;

• Consumer activations;

• PR & Events;

• Conceptual Outlets / Tailored branding / Special projects;

• Thematic outlets/Production, Implementation;

• Brand strategy and creation;

Agency Credentials | HORECA | Services

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Some of the clients, partners:

Agency Credentials | HORECA | Clients

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1. Thematic outlets

Thematic outlets/ Production, Implementation

Agency Credentials | HORECA | Thematic outlets

Audit and Research Strategy Architectural 3D prototyping

Production and Implementation

Standardization Launch events & PR

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Thematic outlets/ Production, Implementation

“Curtea Berarilor Timisoreana” (CBT) – thematic pub [1/7]

Old setup of CBT ”La Fabrica” Timisoara (1) Main area; (2) Pub Entrances; (3) Bar area. Past arrangement of CBT Ploiesti (4) Entrance; (5) Events stage; (6) Main area.

1 2 3

654

BEFORE

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Thematic outlets/ Production, Implementation

“Curtea Berarilor Timisoreana” (CBT) – thematic pub [2/7]

New pub look, “tradition in the beer making” concept. CBT Ploiesti: (7) Interior 3D development; (8) Architectural plan of the terrace; (9) Wooden cladding plan. CBT “La Fabrica” Timisoara: (10) Wooden cladding and decoration carriages plan; (11) Interior 3D development.

7 8

9 10 11

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Thematic outlets/ Production, Implementation

“Curtea Berarilor Timisoreana” (CBT) – thematic pub [3/7]

Work in progress (12) Radiator mask for CBT Ploiesti; (13) Implementation of the wooden cladding structure; (14) Beer tanks; (15) Assembling the beer carriage; (16) CBT “La Fabrica” during elements implementation; (17) Beer tanks – last production stage; (18) Self service area, work in progress.

12 13 14 15

16 17 18

WORK IN PROGRESS

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New pub look (19) New bar area; (20) Conceptual CBT furniture set: barrel table and chairs; (21) Interior communication; (22) Historical hot spot of the Timisoreana brand evolution.

Thematic outlets/ Production, Implementation

“Curtea Berarilor Timisoreana” (CBT) – thematic pub [4/7]

19

20

21 22

AFTER

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New pub look (23) Outdoor signage; (24) Beer tanks on brick pedestal; (25) Brass plate with beer stories developed to decorate the beer tanks; (26) Barrel shaped reserved sign and staff outfit; (27) Overall view of the pub’s bar area. The design materials were carefully chosen in order to have a lasting life, upon regular usage.

Thematic outlets/ Production, Implementation

“Curtea Berarilor Timisoreana” (CBT) – thematic pub [5/7]

23 24

25 26 27

AFTER

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New pub look (28) Wooden indoor carriage decoration; (29) Phonograph decoration, one of the restored antiques found by Mediascope; (30) Custom made canvas layout; (31) Window graphics to celebrate the concept; (32) Bar detail with a “Beer meter “– selling device in CBT pub.

Thematic outlets/ Production, Implementation

“Curtea Berarilor Timisoreana” (CBT) – thematic pub [6/7]

28

29 30

31 32

AFTER

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Press reviews for the “Curtea Berarilor Timisoreana” concept pubs:(33) Blog de bere; (34) Ziua de Vest; (35) Timis Online; (36) Iasi 123; (37) Elena Pelmus blog; (38) Opinia Timisoarei.

Thematic outlets/ Production, Implementation

“Curtea Berarilor Timisoreana” (CBT) – thematic pub [7/7]

33

36

34

37

35

38

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Thematic outlets/ Production, Implementation

“Beraria Ciucas” – thematic pub [1/7]

Old setup of Beraria Ciucas location (1) Interior; (2) Front room of the pub; (3) Terrace;New Beraria Ciucas. “Best friend of nature” concept (4) Interior 3D development; (5) Detailed architectural plan.

BEFORE

1

4 5

2 3

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Thematic outlets/ Production, Implementation

“Beraria Ciucas” – thematic pub [2/7]

Work in progress (6) Outdoor signage, wood board; (7) Self service area; (8) Lobby decorations; (9) Wooden bar design – great visual impact using raw pieces of wood; (10) Terrace wooden foot path; (11) Implementation of the wooden cladding structure.

WORK IN PROGRESS

6 7 8

9 10 11

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Thematic outlets/ Production, Implementation

“Beraria Ciucas” – thematic pub [3/7]

New pub look (12) Natural wood light unit and decorative hangers; (13) Beer storage illuminated decoration; (14) Living plants panel, designed and pro-duced to complete the concept, on brick background; (15) Interior; (16) Brand symbol intarsia on the table; (17) Natural wood slices wall.

AFTER

12

13 14

15

16 17

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Thematic outlets/ Production, Implementation

“Beraria Ciucas” – thematic pub [4/7]

New pub look (18) Interior; (19) Bar area; (20) Bar draught column on the self-service, custom made beer counters.

AFTER

18

19

20

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Thematic outlets/ Production, Implementation

“Beraria Ciucas” – thematic pub [5/7]

New pub look (21) “Beer wheel”, selling device; (22) Reserved signage; (23) Light fixture made from beer bottle ; (24) Bar detail; (25) Outdoor signage: wood decorated with metal and rope; (26) Menu.

AFTER

21 22 23

2024 25 26

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Thematic outlets/ Production, Implementation

“Beraria Ciucas” – thematic pub [6/7]

New pub look (27, 28) Terrace view; (29) Panoramic view of the implemented concept: tables, chairs, POSMs on the tables, lightning system, custom made paintings.

AFTER

27

28 29

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Thematic outlets/ Production, Implementation

“Beraria Ciucas” – thematic pub [7/7]

Press reviews of the pub: (30) Crossfire; (31) Blog de bere; (32) Nova TV; (33) Noru blog.

30

31

32 33

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Thematic outlets/ Production, Implementation

Timisoreana - modular terraces [1/2]

Mediascope’s concept, production, implementation (1) 3D design; (2) Front view of the implemented terrace; (3) Decoration barrels on the bar; (4)  Architectural detailed plan of the terrace; (5) Brand footprint; (6) Custom made barrel tables; (7) Timisoreana terrace in Galati.

1 2 3

4 5 6 7

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Thematic outlets/ Production, Implementation

Timisoreana - modular terraces [2/2]

Mediascope’s concept, production, implementation (8) Side view; (9) Outdoor signage; (10) Front view of the terrace with custom made flower pots; (11)  Custom made bar with barrels; (12) Canvas panels for brand visibility and sun protection. Engraved plates with the brand name on the perimeter fences.

8 9

10 11 12

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Thematic outlets/ Production, Implementation

URSUS - Beach bars, Mamaia

(1) Production and implementation of beach bar tents – Mamaia; (2) Branding detail; (3) Beach bar tents, work in progress; (4) 3D architectural plans; (5) Front view: canvas tent, wood floor and interior beach-bar.

1 2

3 4 5

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Thematic outlets/ Production, Implementation

Pilsner Urquell - Leonidas outlet terrace, Sibiu

(1) 3D plan before starting production; (2) Interior view after production and implementation; (3) Terrace menu, in-line design with Pilsner Urquell brand; (4)  Table setup; (5) Front view of the implemented terrace; (6) Exterior menu display with stylish layout.

1 2 3

4 5 6

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Thematic outlets/ Production, Implementation

Peroni – Perla Timis outlet terrace, Sibiu

(1) Polycarbonate ceiling of the terrace; (2) Front view of the implemented terrace – clean, stylish, refined look; (3) 3D design before starting production; (4)  Flowers and plants that complete the Italian look of the terrace.

1 2

3 4

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2. Brand strategy and creation

Agency Credentials | HORECA | Brand strategy and creation

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1st ever Ciucas pub is fully reflecting Ciucas positioning as the “nature’s favorite beer”. We have created and implemented in Brasov the Beraria Ciucas concept, where consumers have the chance of finding a great atmosphere, nature related elements, next to the best Ciucas beer, excellent food but, also, elements from the Ciucas history.

Brand strategy and creation

Beraria Ciucas - URSUS Breweries, SabMiller plc

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In 2012, we took the old “Curtea Berarilor Timisoreana” concept to the present level. It became a national wide desired thematic pub for many HoReCa op-erators. Brand’s equity was brought into ON Premise through is high class Franchise Manual. This is the core of a successful “Curtea Berarilor Timisoreana”, presenting visual & architectural plans, menu, staff outfit and behavior, brand presence, etc.

Brand strategy and creation

“Curtea Berarilor Timisoreana” - Franchise manual (URSUS Breweries, SabMiller plc)

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The elaborate creation process of the Ciucas Pub brand extension went hand-in-hand with the development of the franchise manual, which covers all archi-tectural, technical and design aspects, from the unique floor design to the plan of events, for a high-coverage national network of this popular beer locations.

Brand strategy and creation

“Beraria Ciucas” - Franchise manual (URSUS Breweries, SabMiller plc)

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The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combined with a touch of modernity.

Brand strategy and creation

NIKOS Greek Taverna [1/2]

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The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combined with a touch of modernity.

Brand strategy and creation

NIKOS Greek Taverna [2/2]

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Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona.

Brand strategy and creation

Entre Aromas - Spanish Restaurant [1/2]

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Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona.

Brand strategy and creation

Entre Aromas - Spanish Restaurant [2/2]

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An every day gourmet experience, Q's Inn menu is dedicated to traditional Romanian and International cuisine. The brand identity and its implementation are dedicated to create the right atmosphere and introduce the customer into the the times of "good food".

Brand strategy and creation

Q's Inn Take Away

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3. Conceptual outlets

Tailored branding

Agency Credentials | HORECA | Conceptual outlets / Tailored branding

Audit and Research Strategy Architectural 3D prototyping

Production and Implementation

Standardization Launch events & PR

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Past (1) Past DJ board; (4) Past outdoor sign; New (2) DJ board - 3D design; (3) DJ board - work in progress; (5) Outdoor totems - 3D design proposals; (6) Outdoor totems, work in progress.

Conceptual outlets/Thematic outlets/ Production, Implementation

Porky’s pub, URSUS - Timisoara [1/2]

1

4

2

5

3

6

WORK IN PROGRESS3D SIMULATIONBEFORE

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(7) DJ board; (8) Exterior signage; (9) Chairs branding; (10) Custom made metal panels; (11) Outdoor totem.

Conceptual outlets/Thematic outlets/ Production, Implementation

Porky’s pub, URSUS - Timisoara [2/2]

7

8 9

10 11

AFTER

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(1) Club entrance; (2-4) Lobby materials; (5) Illuminated floor panel.

Conceptual outlets/Thematic outlets/ Production, Implementation

Club Panic, Grolsch - Bucharest

1

2 3

4 5

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(1) Terrace canopy; (2) Furniture set production; (3) Table mat; (4) Terrace view after implementation. 

Conceptual outlets/Thematic outlets/ Production, Implementation

Faju pub, PERONI - Bucharest

1 2

3 4

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(1, 4) Interior light signs; (2, 3) Brand visibility items (5) Illuminated red tag on the club.

Conceptual outlets/Thematic outlets/ Production, Implementation

Fratelli Beach and Club, PERONI - Mamaia

1

2 3 4 5

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(1) Main entrance lane by night; (2) Printed illuminated panels at the VIP entrance; (3) Main entrance lane by day; (4) Interior view of the main entrance lane; (5) DJ board and LED screen area refreshment; (6) Branded VIP car access in the club.

Conceptual outlets/Thematic outlets/ Production, Implementation

Fratelli Social Club, PERONI - Bucharest

1

2

3 4 5 6

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4. Tailored POSMs

Concept development and internal production capabilities:

metal, plastic, wood, glass etc

Agency Credentials | HORECA | Tailored POSMs

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(1-4) Creation of Key Visuals for the Draught Program, aimed at educating both consumers and pub owners and staff; (5-8) Custom-made, brand-oriented serving guides for tapster and staff.

Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc

URSUS Breweries Draught Program [1/2]

1

5

2

6

3

7

4

8

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(9-11) Hotspots promoting draught beers; (12) Table tent promoting the 50th anniversary of the Peroni brand; (13) Gift box containing skimmer and serving guides for tapster and staff; (14) Table tent aimed at educating consumers; (15) Beer mats; (16) Table tent URSUS/Lay’s Happy Hours co-marketing.

Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc

URSUS Breweries Draught Program [2/2]

9 10 11 12

13 14 15 16

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Regional Promo in ON locations: (1-2) Timisoreana poster and bottle cap prize system; (3-4) URSUS poster and scratch card can-shaped dispenser; (5) URSUS apron for staff; (6-7) Ciucas poster and blackboard with wooden frame; (8) Ciucas backgammon sets designed and produced for the competition.

Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc

URSUS Breweries – Regional Promo Campaign

1

5

6 7

82

3

4

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An every day gourmet experience, Q's Inn menu is dedicated to traditional Romanian and International cuisine. The brand identity and its implementation are dedicated to create the right atmosphere and introduce the customer into the the times of "good food".

Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc

Q's Inn Take Away

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(1) Timisoreana Premium wooden hotspot; (2-4) Timisoreana and Timisoreana Bruna hotspots; (5) Timisoreana brand device with ad/price tag/beer mats/napkins; (6) Timisoreana beer wheel; (7) Timisoreana table setup with wooden holders and beer mats,. menu, table mats, napkins.

Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc

Timisoreana - Horeca campaigns

1 2 3 4

5 6 7

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(1) Premium URSUS metal hotspot; (2) URSUS hotspot; (3) URSUS Cooler hotspot; (4) Premium URSUS Cooler light hotspot; (5) URSUS "beer meter"; (6) URSUS Brnd device - with ad/price tag/beer mats; (7) URSUS metal poster for bar; (8) URSUS light sign in retrobar.

Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc

URSUS - Horeca campaigns

1 2 3 4

5 6 7 8

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5. Consumer activations

Agency Credentials | HORECA | Consumer activations

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(1) Personalized entrance; (2) Sailor cap – dress code of the evening; (3) Promoter ‘s outfit; (4) VIP photo area; (5) Product glorifier; (6) PERONI branding.

Consumer activations/creative concept, planning, production, implementation

PERONI - Summer in Fratelli Mamaia

1

4 5 6

2 3

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(1) Entrance & photo area; (2-3) Branding elements; (4) Hostess with the sailor caps prizes; (5) Buffet; (6-8) Consumer activation.

Consumer activations/creative concept, planning, production, implementation

PERONI - Summer in Fratelli Bucharest

1

2

3 4 5

6 7 8

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(1) Innovative activation mechanics: iPad game – be the waiter and deliver the beer bottle on the table; (2) Promotional six pack, as a prize for the activation; (3)  Promoter outfit; (4, 6, 7) Consumer activation; (5) Prizes of the activation.

Consumer activations/creative concept, planning, production, implementation

URSUS – Brand re-launch in ON Premise

1 2 3 4

5 6 7

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(1) Hostess outfit; (2, 3, 5) Interactive consumer activation; (4) URSUS Cooler needs to be served cold (6 – 8 C degrees). Sampling was delivered at this temperature target.

Consumer activations/creative concept, planning, production, implementation

URSUS – New Cooler line-up sampling

1

2 3

4 5

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6. PR & Events

Agency Credentials | HORECA | PR & Events

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December 1st 2012. Evening set-up included a Mihai Margineanu concert, consumer activations with attractive gifts for the participants: T-shirts for men and bracelets for women. (1) Overview of the pub; (2) Mihai Margineanu; (3) Master brewer; (4) Consumers having fun; (5) Hostesses in thematic CBT outfit.

PR & Events

“Curtea Berarilor Timisoreana “(CBT) opening in former Beraria Teatrului - Ploiesti

1 2

3 4 5

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21st of December 2012, “Vienna bal “concept. (1) Beer meterr; (2) Guests were gifted top hats (men) and cameo broaches (women); (3) Incanto Quartetto representation; (4) Mircea Baniciu band performing on stage.

PR & Events

“Curtea Berarilor Timisoreana – La Fabrica” launch event - Timisoara

1

2 3 4

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19th and 20th of April’13, Brasov (former restaurant of Aurora beer brand). Within the thematic pub concept, event included: (1) Ducu Bertzi & Vasile Seicaru; (2) Hostesses offering wood bracelets; (3, 4) Guests and staff; (5) Artists drawing comic portraits of guests; (6) Pantomime show.

PR & Events

“Beraria Ciucas” launch event - Brasov

1 2

3 4 5 6

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April 5th 2013, ‘Gala Dinner’ concept (Sibiu). (1) Reserved sign; (2) Metallic hot spot; (3) Key visual for Sibiu’s magazines; (4) Opening moment; (5) Invita-tion; (6)  Photo frame for on the spot printed pictures.

PR & Events

“URSUS Cotton Pub” - Release event, Sibiu [1/2]

1

2 3

4

5 6

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(7) Hostess offering gifts: bow ties (men) or silk gloves (women); (8,9) Entrance photo area; (10) Cuantune band; (11) Activations for consumers.

PR & Events

“URSUS Cotton Pub” - Release event, Sibiu [2/2]

7 8 9

10 11

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7. Online Platforms

Agency Credentials | HORECA | Online Platforms

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Nikos Greek TavernaRestaurant

Lead Generation

Services:

•creative services

•website development & support

www.nikosgreektaverna.ro

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Online Platforms

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Online Platforms

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Intercontinental BucurestiHotel & Restaurant

Lead Generation

Services:

•creative services

•online marketing strategy

•website development & support

•social media marketing

www.intercontinental.com/Bucuresti

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Online Platforms

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I know BucharestHORECA

Multi-platform mobile application

Services:

•creative services

•mobile app design & development

www.intercontinental.com/Bucuresti

Bucharest

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Online Platforms

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Best Western SavoyHotel & Restaurant

Lead Generation

Services:

•creative services

•online marketing strategy

•website development & support

•email marketing

•social media marketing

www.savoy.ro

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Online Platforms

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Hohe RinneHotel & Spa

Lead Generation

Services:

•creative services

•online marketing strategy

•website development & support

•email marketing

•social media marketing

www.hoherinne.com

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Q's Inn Take AwayHORECA

Lead Generation

Services:

•creative services

•website development & support

www.qsinn.ro

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Online Platforms

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Online Platforms

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DumyHORECA

eCommerce

Services:

•branding

•strategy

•products photo-shooting

•model photo-shooting

•eCommerce website

•social media marketing

www.cofetariadumy.ro

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CiocolaterieHORECA

Lead Generation

Services:

•creative services

•online marketing strategy

•website development & support

•ppc campaigns management

www.ciocolaterie.ro

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URSUS gameRestaurants

iPad interactive application

Services:

•creative services

• iPad app design & development

www.ursus.ro

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URSUS Cooler gameRestaurants

iPad interactive application

Services:

•creative services

• iPad app design & development

www.ursus.ro

PANTONE 187 C - primary brand colorC: 0 M: 97 Y: 80 K: 25R: 190 G: 30 B: 45

PANTONE 485 CC: 0 M: 95 Y: 95 K: 0R: 240 G: 50 B: 40

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Cupa Romaniei TimisoreanaRestaurants

iPad interactive application

Services:

•creative services

• iPad app design & development

www.beretimisoreana.ro

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Thank you!For more details, please contact us:

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