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capturing PHOTOS & STORIES
WHO IS MARKETING?
• Communicates with the Australian public– Website– Media– Emails– Publications
• Fundraising– Australian public donate two thirds of our
WHY CAPTURE STORIES?
• Why do you need to capture stories?
• What do you use them for?
• How else would you like to use them?
A GREAT STORY
• Has great IMAGES
• Is PERSONAL
• Has a BEFORE and AFTER
• Gives people a VOICE
• Connects supporters with our work
COLLECTING STORIES• Plan ahead• Explain your purpose • Get consent • Avoid big groups• Select a suitable interview space• Get quotes and names• Ask open-ended questions• Use a digital recorder
QUESTIONS: SHOW IMPACT
• Name, age, village
• What was life like before the project
• What did the project involve
• What difference has the project made
• What is life like now
• Hopes for the future
photos are howWE COMMUNICATE
photos record and SHOW IMPACT
WHY CAPTURE PHOTOS?
• How do you use photos?
• Why do you use them?
• How would you like to use them?
OUR CHALLENGEto show reality and be
true to our values
EMPOWERING passionate inclusive ingenious authoritative
empowering PASSIONATE inclusive ingenious authoritative
empowering passionate INCLUSIVE ingenious authoritative
empowering passionate inclusive INGENIOUS authoritative
empowering passionate inclusive ingenious AUTHORITATIVE
photos true to us and thePEOPLE WE WORK WITH
Empowering PassionateInclusive IngeniousAuthoritative
HINTS AND TIPS
VARIETY: Take both landscape and portrait shots.
WHERE IS THE STORY: One of the best techniques for non-professionals to get a great portrait. Set up the shot. Get the person to hold something.
BEND YOUR KNEES: Shoot below the subject’s eye-line. It makes them more empowered.
GET IN CLOSE: Try standing about a metre away from your subjects. Get eye contact.
RELAX: Breathe in, breathe out. Then take the shot.
where is the story?SET UP THE SHOT
USE A PROP: Get the person to hold something that relates to the project
empower peopleSHOOT BELOW EYELINE
get in close EYE CONTACT
landscape and PORTRAIT
PHOTO FORMAT: We need a mix of landscape and portraits. Take several of each. Have camera on highest resolution possible.
What’s wrong with this photo? The person is blurry, and the wall is in focus. Focus their face. Half-press the photo to activate auto-focus. Then press the button to take the photo.
PHOTO BORING: Follow our hints and tips. Aim for one or two people per image.(Also watch to get bags, cameras, water-bottles out of shot)
TOO BRIGHT: find some shade or wait till the sun goes down a bit. Check the camera settings.
TOO DARK: find somewhere with a bit more light, or a light source. Watch out for bright light behind the person. Bright light should be behind YOU.
WHERE ARE THE PEOPLE? We work with people, not taps
WHAT HAPPENS NEXT?
EQUIPMENT: We have a small collection of equipment that can be loaned out to travelling staff.
WORDS AND PICTURES: New multimedia data-base that can store your photos and stories
OUR COLLECTION: Has more than 15,000 images and is growing.
EXPERTISE: Help with selecting photographs for reports, presentations…