Open Design and Open Innovation

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; @VasiaChrDesignThinkers Greece @DTgr

Open Design &Open Innovation

@VasiaChr

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;DesignThinkers Greece @DTgreece @VasiaChr

. design product & graphic/web design. , , 3

T DESIGN

design ( ). design, , , , , , design

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@VasiaChrDesignThinkers Greece @DTgreece

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1 project , ! . ! . , , . , , . , smartphones, , . . , design , .

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EMPATHYSTORY-TELLINGPEOPLE-CENTEREDBEING VISUALPROTOTYPE

, design , .

5 . . . . shadowing . . . . empathy, Prototyping: Fail often, fail fast, fail cheaply 6

@VasiaChrDesignThinkers Greece @DTgreece

From includeD. To being included in DesignThinkers Group

, Design? 1 IncludeD D design. ! , design

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Google translate:Service design = DesignThinkers Greece @DTgreece @VasiaChr

.. Touchpoints app atm .

K storyboards advanced customer journey blueprints

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@VasiaChrDesignThinkers Greece @DTgreeceDOUBLE DIAMONDDESIGN COUNCIL (2005-2007)

FUZZY FRONT END PROBLEM SOLVING, Liza Sandlers

design . , , . Double Diamond Design Council 2005-2007 design Yahoo, Apple .. project . site application. , site, app. 1 , . . concepts, prototypes, . 9

Open design empowers the user by puttingprofessional tools in the hands of the masses.DesignThinkers Greece @DTgreece @VasiaChrOMI LATIO (2011)

Open design & open innovation . Open design

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DesignThinkers Greece @DTgreece @VasiaChr

. , . . .11

FROM WOW DESIGN.

. , , 12

. TO WE DESIGN

co-design workshops. , double diamond , . service design . facilitators. service design, mi designers, . . , !13

STORYBOARDS

, . hack- 14

PROTOTYPES

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DESIGN

Design . Non designers -/ 16

3 OPEN DESIGNOpen design solutionsOpen design distribution Open-ended projects

Designer(s) can work alone and distribute the design artifact open and free (open design solution).Designer(s) can co-design the solution with non-designers (open design distribution) but not distribute it.In open-ended projects, the solution is co-designed with non-designers and distributed open and free to the public . Open ended projects . project. sustainability . . xorhgiew, donations klp. Open ended project business plan . cyclehack . Online , 3 event . design . , . workshops Design.17

Open Innovation:The use of purposive inflows and outflows ofknowledge to accelerate internal innovation and expand the markets for external use of innovation respectively.DesignThinkers Greece @DTgreece @VasiaChrCHESBROUGH (2003)

Open design einai to open innovation P&G, LEGO kaOrgs should make better use of external ideas & technologies on the one hand on the other hand a lot of unused internal ideas & technologies should be aloud to go outside for others to use as well. On the outside-in half of the model you get the benefit of reducing your cost of your own activity because you are leveraging others and you only pay for the part that you are using. And you can start in the middle with outside organisations you dont have to start at the very beginning.

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@VasiaChrDesignThinkers Greece @DTgreece

OPEN INNOVATION

Double diamond . . concept . kai . ttract people and parts of the ecosystem you want to stimulate . R&D department . 19

DesignThinkers Greece @DTgreece @VasiaChrGRONLUND ET AL. (2010)

PRINGLES SWIFFER;

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;DesignThinkers Greece @DTgreece @VasiaChr

. ? ervice design open design & open innovation .

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( ) . DesignThinkers Greece @DTgreece @VasiaChr

Kai . 22

BE A DESIGNER FOR 1 DAY

COLLABORATE WITH OTHER DISCIPLINES WITH A VISION FOR A BETTER FUTUREDesignThinkers Greece @DTgreece @VasiaChr

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vasia@designthinkersgroup.comwww.designthinkersgroup.com @VasiaChr@DTgreeceDesignThinkers Greece @DTgreece @VasiaChr

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