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Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears
Jeremy Pennycook
Mobile Technology Manager
@jypyk
Dan Newman
Deputy Creative Director
@creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Public Radio Made Personal
Design for Your Ears#snddc @jypyk @creativenewman
Reimagine Radio
Design for Your Ears#snddc @jypyk @creativenewman
Simple
Design for Your Ears#snddc @jypyk @creativenewman
Inclusive
Design for Your Ears#snddc @jypyk @creativenewman
Personal
Design for Your Ears#snddc @jypyk @creativenewman
Sensibility
Design for Your Ears#snddc @jypyk @creativenewman
Machine
learningHandpicked
curation
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
How It Works
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
The Clock
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Flow
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Tailored
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Channels
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Promos
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Interaction & UI Design
Design for Your Ears#snddc @jypyk @creativenewman
Challenge:
Competition For Attention
Design for Your Ears#snddc @jypyk @creativenewman
Challenge: Busy Interfaces
Design for Your Ears#snddc @jypyk @creativenewman
As Easy As Radio
Design for Your Ears#snddc @jypyk @creativenewman
Audio-First
Design for Your Ears#snddc @jypyk @creativenewman
Platform, Not App
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Audio
Interaction
Design for Your Ears#snddc @jypyk @creativenewman
Four Key Principles
• Clarity - content not chrome
• Deference - UI gets out of the way
• Depth - communicating structure
• Detail - refinement of interactions
Design for Your Ears#snddc @jypyk @creativenewman
Learning Through Data
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Iterative Framework
• Agile - Our core philosophy of how we work.
• Scrum - The vehicle inside which we get things done.
• Lean - How we know we’re working on the right stuff.
Credit: McCaul Baggett
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
“Catch Me Up”vs.
“Tell Me a Story”
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Yes, and...
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
75% of all searches can be attributed
to the name of a show or podcast
57% of show searches
are for NPR shows or podcasts
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
Design for Your Ears#snddc @jypyk @creativenewman
People aren’t binary;
personalization shouldn’t be, either.
Design for Your Ears#snddc @jypyk @creativenewman
Listeners find great content
through trusted companions.
Design for Your Ears#snddc @jypyk @creativenewman
Don’t reinvent the wheel.
Design for Your Ears#snddc @jypyk @creativenewman
Build frameworks, not features.
Design for Your Ears#snddc @jypyk @creativenewman
Open Questions
Design for Your Ears#snddc @jypyk @creativenewman
Music?
Design for Your Ears#snddc @jypyk @creativenewman
Other personalization signals?
Interaction
Valu
e
Design for Your Ears#snddc @jypyk @creativenewman
Connection to other NPR experiences?
Design for Your Ears#snddc @jypyk @creativenewman
Design isn’t about the buttons…
it’s about the total experience.
Design for Your Ears#snddc @jypyk @creativenewman
Thank You
Jeremy Pennycook
Mobile Technology Manager
@jypyk
Dan Newman
Deputy Creative Director
@creativenewman
