Embed Size (px)
DESCRIPTION
Your nonprofit's homepage is the first impression your constituents have of your organization. It lets site visitors know who you are and what drives your mission. So what kind of impression are you making? Join us April 29 at 11:00a C.T. for this month's Luminate Community webinar, where we'll cover The 10 Rules of Effective Homepage Design followed by live evaluations of homepages from volunteers in attendance. After attending, you'll know the hallmarks of a good homepage design and how to effectively critique your own. This session is a favorite at our bbcon conference, and we're excited to present it virtually. You won't want to miss it!
Citation preview
Homepage Design SlamLacey Kruger, Principal Information Architect
Your SpeakerLacey KrugerPrincipal Information Architect
• 8+ years at Blackbaud/Convio
• Specializes in User Research, Sitemaps and Wireframes for nonprofit web presences
• Member of Blackbaud Interactive’s User Experience and Design Team
Blackbaud Confidential 2
Agenda
1. 10 Rules for Effective Homepage Design
2. Slam some Homepages!
Blackbaud Confidential 3
A word about mobile/responsive…
1. Articulate your mission and brand
Blackbaud Confidential 5
5 second test results; conduct your own at http://fivesecondtest.com/
2. Meet user and stakeholder needs
Blackbaud Confidential 6
Users
* Top content in Analytics
* Popular Search terms
* Pathways for all audiences
* What they say is important
Stakeholders* Key Messages and
branding
* Calls to key actions (donate, alerts, subscribe)
* What they say is important
3. Make the case for donations
Blackbaud Confidential 7
6. Offer multiple ways to engage
Blackbaud Confidential 10
7. Provide clear, concise navigation
Blackbaud Confidential 11
8. Include dynamic content
Blackbaud Confidential 12
10. Ensure page loads in <4 seconds
Blackbaud Confidential 14
Page performance test results; conduct your own at http://www.webpagetest.org/
Summary
1. Clearly convey your mission and brand2. Meet user and stakeholder needs3. Make the case for donations4. Create a visual hierarchy5. Make it easy to Donate6. Offer multiple ways to engage7. Provide clear, concise navigation8. Include dynamic content9. Provide contact info10.Ensure page loads in <4 seconds
The Slamming begins!
Volunteers?? (please type your homepage URL in the Chat)
Want More?
Hire Us to help with your homepage!(or any part of your web presence)
interactiveservices.blackbaud.comUser Research, Visual Design, Mobile/Responsive, Content Strategy, Usability Testing, Sitemaps, Wireframes, SEO, Analytics, Copywriting
etc.
Find Lacey:[email protected]
http://www.slideshare.net/LaceyKrugerhttp://www.npengage.com/author/lacey/
