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Becoming Design ActivistsA new vision for UX Design in South Africa
David du PlessisDigital McKinsey November 2016
Hi, I’m David du PlessisUX Designer
TODAY
The New Opportunity
The New Curriculum The Design Activist
WHAT IS THE ESSENCE OF UX DESIGN?
EmpathyThe ability to understand and share the feelings of another.
SympathyFeelings of pity and sorrow for someone else's misfortune.
Confusion = Blind Spot
Failure of empathy
Hard work
Advertisers not interested
Call us in case of breakdown
If it ain’t broke…
There are major blind spots, and the design professions and design education systems need to develop other sensibilities, frameworks, skills, and technologies for designers and design practice that includes not only social or community engagement but also better understanding and relations.
“
Justin Moore
There are major blind spots, and the design professions and design education systems need to develop other sensibilities, frameworks, skills, and technologies for designers and design practice that includes not only social or community engagement but also better understanding and relations.
“
Justin Moore
Manifestations of blind spots
Unequal Scenes - Johnny Miller
What is the future of UX?
There are more designers in our industry than ever, but what have we really achieved? Is the world, or even our industry, any better for all our efforts?
Scott Berkun
“
Decline of craft skills
The Rise of Wicked Problems
80%
Business
20%
Population
Make change happen here,
but how?
Approaching wicked problems
1. Use evidence and reasoning to make a difference
2. Incremental and rapid iterations
3. Biomimicry
This all sounds familiar right?
Effective altruism
… many ways of making a difference achieve little, but that, by targeting our efforts on the most effective causes, we each have an enormous power to make the world a better place.
William MacAskill
“1. Evidence and reasoning to make a difference
Effective altruismHow can I make the biggest difference I can using evidence and careful reasoning to try and find an answer.
“Because we don’t get useful feedback when we try to help others, we often don’t get a meaningful sense of whether we’re really making a difference.”
William MacAskill
Effective altruism
2. rapid and incremental iterations
rapid & incremental change evidence, reasoning
step change planning fallacy
over
How do we build a new world with empathy at the core?
3. Biomimicry
Create the right conditions and change will come
Affordable private-school-quality eduction
Affordable healthcare for the 80%
Urban Think Tank - rapid and incremental upgrade
Wicked problems affect all of us
TODAY
The New Opportunity
The New CurriculumThe Design Activist
UX
Product Design
User Centred Design
Service Design
Design Thinking
Agile
Lean Startup
Social Innovation
Lean Manufacturing
Interaction design
Management Consulting
Customer Centricity
Experience Design
Biomimicry
UX
Product Design
User Centred Design
Service Design
Design Thinking
Agile
Lean Startup
Social Innovation
Lean Manufacturing
Interaction design
Management Consulting
Customer Centricity
Experience Design
Biomimicry
Design Thinking
Lean Startup Social Innovation
Empathy
Principles
Empathy
Design Thinking Lean Startup Social Innovation
Take Action Experiment Do Most Good
Business skills
Design becomes a meta-skill
TODAY
The New Opportunity
The New Curriculum The Design Activist
No one is in charge
Learn from the activists
Literate in the holistic principles of design
The Design Activist
Energy and idealism of an activist
The smart thinking of an entrepreneur
Features ValueHelp people make progress improving their lives.
The Design Activist
TeacherHelp society understand the purpose of design.
Doer
Functionality
Emotion Social
Good design
Champion the emotional and social dimensions of design
Design activism in action
As a society our future capacity for innovation depends on having many more people literate in the holistic principles of design thinking just as our technological prowess depends on having high levels of literacy in math and science.
Tim Brown
“Failing that, our attempts at progress will be marginal at best.
Are you up for the challenge?
http://innovationedge.org.za/11-news/310-creating-an-enabling-ecosystem-for-social-innovation-in-south-africa.html
http://dsi.sva.edu/program/curriculum/
http://www.slideshare.net/andreplaut/ux-design-for-social-good
https://www.wickedproblems.com/4_participatory_design.php
https://www.amazon.co.uk/dp/B0081YT1V6/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
http://www.slideshare.net/cserfa/design-activism
This confusion is not just a matter of semantics. In businesses, schools, offices, even newspapers, design is often associated with the art department. That’s a fundamental misunderstanding of the aim of design. When art and design are confused, the designers’ domain becomes limited to style and appearance.
In truth, good designers are primarily problem solvers. They seek to understand the purpose, audience, technical parameters, and strategic nuances of an assignment before reaching for their Moleskine sketchpads or going to town in Photoshop.
We shape our tools, and then our tools shape us.“
Marshall Mcluhan
