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Text

Text

Text

Text

Pyramid with stripes

4

3

2

1

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Timeline 3

2

1 2

4

7

Step 1

Jan. 2016Project kick-off

Oct.16Major contract signed

3

6

5

Step 2Step 3

Step 4

Step 5

Step 6

Step 7

Dec. 2016Award won

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Blue Ocean Strategy’s four actions

Which factors can you eliminate that your industry has long competed on?

Eliminate

Which factors should be raised well above the industry’s standard?

Raise

Which factors should be created that the industry has never offered?

Create

Which factors should be raised well below the industry’s standard?

Reduce

New value curve

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Balanced Scorecard 1

Source : Kaplan & Norton

Customer

“To achieve our vision, how should we appear to our

customers ?”

Internal Business Processes

“To satisfy our shareholders and customers, what business

processes must we excel at?”

Financial

“To succeed financially, how should we appear to our

stakeholders?”

Learning and Growth

“To achieve our vision, how will we sustain our ability to change

and improve?”

Vision and

Strategy