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Pyramid with stripes
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Timeline 3
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7
Step 1
Jan. 2016Project kick-off
Oct.16Major contract signed
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Step 2Step 3
Step 4
Step 5
Step 6
Step 7
Dec. 2016Award won
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Blue Ocean Strategy’s four actions
Which factors can you eliminate that your industry has long competed on?
Eliminate
Which factors should be raised well above the industry’s standard?
Raise
Which factors should be created that the industry has never offered?
Create
Which factors should be raised well below the industry’s standard?
Reduce
New value curve
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Balanced Scorecard 1
Source : Kaplan & Norton
Customer
“To achieve our vision, how should we appear to our
customers ?”
Internal Business Processes
“To satisfy our shareholders and customers, what business
processes must we excel at?”
Financial
“To succeed financially, how should we appear to our
stakeholders?”
Learning and Growth
“To achieve our vision, how will we sustain our ability to change
and improve?”
Vision and
Strategy