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Marco Botto, Luca Mayr, Charlotte Vander Stichele, Julia Barros, Fernando BorgesPolitecnico di Milano | Facoltà del Design | Corso di Realtà Aumentata | Mauro Cecconello | Davide Spallazzo | Fabio

Bergamini | Ilaria Mariani | Francesco Villa

Concept

Fashion designSubject

Concept

Fashion design

Collect & Trade

Subject

Genre

Concept

Fashion design

Collect & Trade

Mainly girls from 17 to 20, with interests in Fashion design, especially connected to Milan.Must have smartphone

Subject

Genre

Target

Concept

Fashion design

Teach in 3 different levels: - History of fashion design- Most famous places related to fashion design- Entry-level knoledge about creating fashion articles

Collect & Trade

Mainly girls from 17 to 20, with interests in Fashion design, especially connected to Milan.Must have smartphone

Subject

Genre

Target

Educational

Concept

Fashion design

Teach in 3 different levels: - History of fashion design- Most famous places related to fashion design- Entry-level knoledge about creating fashion articles

Collect & Trade

Mainly girls from 17 to 20, with interests in Fashion design, especially connected to Milan.Must have smartphone

The main relations in the game are between the players and the players with the city of Milan

Subject

Genre

Target

Educational

Relations

Concept

Project idea

Week before the Fashion Week in Milan.

Project idea

Week before the Fashion Week in Milan.

A couple of thieves came and stole 2 of the most important bags from the backstages and now eveyone is panicking and asking for help.

Project idea

Week before the Fashion Week in Milan.

A couple of thieves came and stole 2 of the most important bags from the backstages and now eveyone is panicking and asking for help.

Armani’s and Prada’s assistant teamed up 8 people split in two teams, and they must help the designers gather all the materials needed to recreate the articles stolen.

Project idea

The teams have to gather all the materials necessary to recraft the two important bag.

The first the does it wins!

Project idea

Objects

Gaufré nappa leather tote.Prada

Objects

Bicolor leather bag.Armani

Gaufré nappa leather tote.Prada

Objects

Gaufré nappa leather tote.

Prada Tote

Gaufré nappa leather tote.

Leather

Snake

Satin

Cotton

Prada Tote

Gaufré nappa leather tote.

Leather Rings

Snake Studs

Satin Zip

Cotton Buttons

Prada Tote

Bicolor leather bag.

Armani bicolor bag

Bicolor leather bag.

Leather

Ostrich

PVC

Wool

Armani bicolor bag

Bicolor leather bag.

Leather Rings

Ostrich Studs

PVC Zip

Wool Buttons

Armani bicolor bag

Primary materials

Materials

Leather

Primary materials

Materials

Leather

Ostrich

PVC

Wool

Snake

Satin

Cotton

Primary materials

Materials

Leather

Ostrich

PVC

Wool

Snake

Satin

Cotton

Primary materials Secondary materials

Materials

Leather Rings

OstrichStuds

PVCZip

WoolButtons

Snake

Satin

Cotton

Primary materials Secondary materials

Materials

1 5 9

10

11

2 6

3 7

4 8

Armani Hotel Diego della Valle Missoni

Gucci

Versace

Gianfranco Ferrè

Prada

Moschino

Laura Biagiotti

Valentino

Dolce & Gabbana

Main places

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2

3

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67

8

119

10

1

2

3

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67

8

119

10

1 5 9

10

11

2 6

3 7

4 8

Armani Hotel Diego della Valle Missoni

Gucci

Versace

Gianfranco Ferrè

Prada

Moschino

Laura Biagiotti

Valentino

Dolce & Gabbana

Main placesTasks

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16 20

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Giardini di Villa Reale Pinacoteca di Brera Duomo Piazza Cordusio Piazza Castello

Piazza Clerici

Piazza Borromeo

Chiesa di S. Maurizio

Palazzo Reale

Piazza Fontana

Palazzo della Regione

Palazzo Belgioso

Piazza della Scala

Galleria V. Emanuele

Palazzo del Senato

Piazza San Babila

Giardini Perego

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25

26

27

Secondary places

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Giardini di Villa Reale Pinacoteca di Brera Duomo Piazza Cordusio Piazza Castello

Piazza Clerici

Piazza Borromeo

Chiesa di S. Maurizio

Palazzo Reale

Piazza Fontana

Palazzo della Regione

Palazzo Belgioso

Piazza della Scala

Galleria V. Emanuele

Palazzo del Senato

Piazza San Babila

Giardini Perego

24 28

25

26

27

Secondary placesRewards

Difficulty

Sample Question

Difficulty

Where does the famous “rosso valentino” come from?

a. Inspired by a holiday in Spain [true]

b. Used in some clothes made with “passion”

c. Used to criticize the Italian contemporary fashion style

Points: 10Reward: Snake

Low

Sample Question

Difficulty

Which of the following did Giorgio Armani not study?

Where does the famous “rosso valentino” come from?

a. Medicine

b. Psycology [true]

c. Photography

a. Inspired by a holiday in Spain [true]

b. Used in some clothes made with “passion”

c. Used to criticize the Italian contemporary fashion style

Points: 10Reward: Snake

Points: 20Reward: Lether

Low Medium

Sample Question

Difficulty

Which of the following did Giorgio Armani not study?

Whats was the emblem of the brand during its best period?

Where does the famous “rosso valentino” come from?

a. Medicine

b. Psycology [true]

c. Photography

a. The light aluminium metal mesh [true]

b. The use of studs

c. Metal zips with baroque embroidery

a. Inspired by a holiday in Spain [true]

b. Used in some clothes made with “passion”

c. Used to criticize the Italian contemporary fashion style

Points: 10Reward: Snake

Points: 20Reward: Lether

Points: 30Reward: Cotton

Low Medium High

Sample QuestionSample Question

Promo materialPromo material

Flyers

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Responsive website

Informations and instructions

Responsive website

Informations and instructions

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