Memorable final

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    17-Jul-2015

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<ul><li><p>MEMORABLE? WHAT MAKES CONTENT </p></li><li><p>WHY IS SOME CONTENT MEMORABLE AND SOME FORGOTTEN? </p></li><li><p>WHY COULD THIS BE MEMORABLE? </p></li><li><p>This evokes emotion, which helps people remember. </p><p>WHY COULD THIS BE MEMORABLE? </p></li><li><p>WHY COULD THIS BE MEMORABLE? </p><p>A dog makes your life happier. Adopt. </p></li><li><p>Contrast helps people understand whats important and we remember that. </p><p>A dog makes your life happier. Adopt. </p></li><li><p>WHY COULD THIS BE MEMORABLE? </p><p>BOXERS OR </p><p>BRIEFS? </p></li><li><p>BOXERS OR </p><p>BRIEFS? </p><p>It builds a mental picture and your brain encodes it twice: as a verbal code and an image code. </p></li><li><p>WHY COULD THIS BE MEMORABLE? </p></li><li><p>The unusual demands extra attention. Attention paves the way to memory. </p></li><li><p>WHY COULD THIS BE MEMORABLE? </p></li><li><p>This is shocking and visual a perfect combination for strong recall. </p></li><li><p>HOW TO BE MEMORABLE QUICK RECAP </p><p>Evoke emotion </p><p>Use contrast </p><p>Spark mental pictures </p><p>Use the unusual </p><p>Be shocking and visual </p></li><li><p>WHY COULD THIS BE MEMORABLE? </p></li><li><p>It visually simplifies a complex concept. </p></li><li><p>WHY COULD THIS BE MEMORABLE? </p></li><li><p>Exaggeration attracts extra attention. </p></li><li><p>WHY COULD THIS BE MEMORABLE? </p></li><li><p>This forces you to say the answer. You remember more of what you say vs. what others say. </p></li><li><p>WHY COULD THIS BE MEMORABLE? </p></li><li><p>This tells a story, and stories are easier to remember. </p></li><li><p>WHY COULD THIS BE MEMORABLE? </p><p>What will it take before we respect the planet? </p></li><li><p>What will it take before we respect the planet? </p><p>This brings relevance into the real world. People remember information that is relevant. </p></li><li><p>HOW TO BE MEMORABLE QUICK RECAP </p><p>Visually simplify </p><p>Exaggerate </p><p>Have them say it </p><p>Tell stories </p><p>Be relevant </p></li><li><p>HOW TO BE MEMORABLE </p><p>Evoke emotion </p><p>Use contrast </p><p>Spark mental pictures </p><p>Use the unusual </p><p>Be shocking and visual </p><p>Visually simplify </p><p>Exaggerate </p><p>Have them say it </p><p>Tell stories </p><p>Be relevant </p></li><li><p>ABOUT THE AUTHORS </p><p>BRUCE KASANOFF How to do well by doing good www.Kasanoff.com </p><p>Dr. CARMEN SIMON The science of memorable presentations www.reximedia.com </p></li></ul>