DATE: 20/05/2015 HOST: UX LONDON LOC: Trinity Laban LAT: 51.480076 LONG 0.018853

John V Willshire

@willsh

We don’t make suits

@artefact_cards

photo: http://hipslikecinders.blogspot.co.uk

What would you talk about?

‘Prototyping’

photo: http://hipslikecinders.blogspot.co.uk

NOW19.05.13 31.10.14 09.12.14

This talk is not that talk

This talk is about time

P

T

0

It’s about working in two dimensions

Time?

Dimensions?

Are you stuck in the wrong metaphor, son?

It depends how you view prototyping

Same Doctor

Different Suits

photo: http://hipslikecinders.blogspot.co.uk

31.10.14 09.12.14 NOW19.05.13

These were prototypes

Prototyping is a temporal pursuit

It’s easy to look backwards

we work at the point

where order becomes

chaos

we’re asked to wrangle chaos into

order

“what will happen?”

Time only moves in one direction

structuralOur issue with time is

the arrow of timeProcesses are bound by

Paul Laseau, 1980

http://dschool.stanford.edu/

www.nurun.com

www.peterme.com

TIME

AC

TIV

ITY

0

If one axis is time, then the other has to be ‘activity’…

It is a complicit dishonesty

It helps clients buy

things

Mental Notes Stephen P. Anderson

not usersthe arrow of time is for clients

Work for the client?

Fight for the

user?

Both

users want it to be right

clients want it to be right now

tension

TIME

AC

TIV

ITY

0

We can’t resolve this tension with one axis tied behind our backs

A process for users and clients?

but this year…

just in time…

PEOPLE

THIN

GS

0

The relationship between people

and things

PEOPLE

THIN

GS

0

% population x effect

% output x detail

P

T

TEAM QUAL QUANT

SKET

CH

SCA

FFO

LDST

RUC

TURE

0

P

T

0

Each space is self-contained

TEAM QUAL QUANT

SKET

CH

SCA

FFO

LDST

RUC

TURE

Prototypes as parents

improveshare?

P

T

0

or

TEAM QUAL QUANT

SKET

CH

SCA

FFO

LDST

RUC

TURE

P

T

0

We find the right path at every point

It helps us tell this story

How do I sell that?

P

T

TEAM QUAL QUANT

SKET

CH

SCA

FFO

LDST

RUC

TURE

0

£5k £15k

£20k

£20k

£60k

£20k

£60k Time is money…

P

T

0

Frequent test and learn = £X

Build and launch beta = £Y

Emotion Mapping Hamilton, Milne, Saltmarshe, Willshire

May 2015

P

T

0

The forest of constant affirmation

The mountains of loss-aversion

Join us later…

PEOPLE

THIN

GS

0

It’s not just about the suit

It’s about the people

Make people a fundamental part of your process

Or you’ll build Ultron

Thank you

@willsh @artefact_cards

20% discount on Artefact Cards code: uxlondon - artefactshop.com