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Logo Designing Tips for Start-ups
Are you coming up with your own start up? Or planning to launch a new event? If yes, you needto have an impactful logo. A logo to a brand is similar to what your face is to you! It acts as youridentity. People identify you when they see you; your face is what makes you distinct fromanother individual. Same is the case with your brand/business and its logo.
Your logo will be that differentiating factor which will enable your target to set you apart fromyour competitors and recognize you at once! It becomes the face of your brand. Don’t weimmediately know it is Mc. Donald’s whenever we see a big red and yellow “M”? That is what alogo does to your company.
You can always outsource the duty of designing a logo to a Logo Designing Company if you donot have an in house facility. A proper print designing company would also work.
Here are some points which would help you guide your way for a brilliant logo for your start-up.Make sure you know
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It is needless to say, your logo should be distinctive. That is the sole reason for you to have a logo. It is better if your logo is absolutely unique which would help the customers set it apart from other logos.
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Distinctive
Appropriate
Whatever imagery and visualsyou choose to make your logo, itshould be relatable to thepurpose of your company/brandand what your company standsfor. The logo should goappropriately with your brand,and speak of it.
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What colors you use signify the kind of company the brand is.
Color is the key:
For example, see the logo Designing of Google Chrome; it has all the basiccolors encircling a blue ball that represents Earth. The three primary colorsdefine that the search engine is the basis of all things around the Earth.Simple, yet genius!
Red Orange Yellow Green Blue Purple Black White Pink Brown
Energetic,
Sexy &
Bold
Creative,
Fun &
Youthful
Sunny,
Inventive
Growth,
Organic
Profess-
ional,
medical
Spiritual,
wise
Credible,
Powerful
.
Clean,
Pure,
Simple
Fun
&
Flirty
Rural,
Rustic
& Historical
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Try to keep your logo in accord with your company name. The name plays an important rolewhile designing a logo. The alphabets in your company’s name might prove to be an integralpart of your logo.
Sync
Font
Color
Your logo should have a legible font. You do not want to mislead your customers by creating alogo which they cannot even read. Choose the font very carefully so that anyone can read whatis written in it.
Color is one of the most crucial factors while designing your logo. Make sure your logo looksgood both in black and white and in color print. The colors you choose to use should have astriking combination. If the colors of your logo are visually appealing, they would urge thecustomers to take a look.
If you keep these simple points in your checklist while getting your logo done, you will not facemuch hurdles while making one!
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Simplicity is an attribute, and indeed it is! A logo designing does not test your creative skills butrather it tests your insightfulness and presentations. A simple tick mark says Nike is right for you.Wherever you see it, you simply know, it is a Nike thing there.
Keep it simple:
Negative Spaces:
Always pay attention to the negative spaces; they can add a whole new meaning to the brandlogo. A hidden arrow in the FedEx logo, or a arrow pointing from A to Z in the Amazon studio,tells that they are direct, swift and do/ have all kinds of things.
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