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Good Afternoon! Draw as many logos as you can think of. Think of clothing, autos, fast food, shoes Try to draw the logos as you remember them When you are done, we will discuss.

Logo design walkaround

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Page 1: Logo design walkaround

Good Afternoon!

•Draw as many logos as you can think

of.

• Think of clothing, autos, fast food,

shoes

• Try to draw the logos as you

remember them

•When you are done, we will discuss.

Page 2: Logo design walkaround

Logo Design

Page 3: Logo design walkaround

Guess the company . . .

•#1

Page 4: Logo design walkaround

Guess the company . . .

•#2

Page 5: Logo design walkaround

Guess the company . . .

•#3

Page 6: Logo design walkaround

Guess the company . . .

•#4

Page 7: Logo design walkaround

Guess the company . . .

•#5

Page 8: Logo design walkaround

Guess the company . . .

•#6

Page 9: Logo design walkaround

Guess the company . . .

•#7

Page 10: Logo design walkaround

Guess the company . . .

•#8

Page 11: Logo design walkaround

Guess the company . . .

•#9

Page 12: Logo design walkaround

Guess the company . . .

•#10

Page 13: Logo design walkaround

Discussion

•Why were you able to name the company?

•What about these logos makes them

memorable?

•Make a few notes on your note sheet.

Page 14: Logo design walkaround

Definition of a Logo

•1. (noun) A name, symbol, or trademark

designed for easy and definite recognition

•2. (noun) A special design that identifies a

company or an organization and appears on

all its products, printed material, etc.

commercial

Page 15: Logo design walkaround

Walk-Around Directions

•Walk around and visit the different logos.

•Read the history of each logo and answer

the corresponding questions.

•Do not stand around and talk.

•Do not copy from a friend.

•There will be a quiz.

Page 16: Logo design walkaround

Walk-Around Quiz

1.What does the name VOLKSWAGEN mean? 2.What did the original Apple logo look like? 3.Who does the KFC logo depict? 4.What are the Louis Vuitton graphic symbols based on? 5.Who designed the first PEPSI logo? 6.Where did Starbucks originate? 7.What do the 3 leaves of the Adidas logo symbolize? 8.What does the NIKE swoosh symbol represent? 9.How many times was the Burger King logo updated? 10.What did the first FORD logo look like?

Page 17: Logo design walkaround

Logo Design History: Ancient

Greece

•Began in Ancient Greece

•Consisted of one or more letters or symbols

that represented the name of a person or

place

•Used on stationary and signs

Page 18: Logo design walkaround

Logo Design History:

13th Century- 1700s •Simple letterforms turned into trademarks

for merchants

•Marks for masons, goldsmiths, paper

makers, nobility

•By the 1700s, every trader and dealer had

a trademark or stamp

Page 19: Logo design walkaround

Logo Design History:

1900s-1950s

•Industrial Revolution made trademarks

more important

•By the 1950s, trademarks moved beyond

symbols – started to create unified design

systems

Page 20: Logo design walkaround

Logo Design History: Today

•Company logos are the faces of businesses

and our economy

•General public is very responsive to logos

and their meanings

•A company’s success depends on a well-

thought-out logo and corporate identity

Page 21: Logo design walkaround

Why are logos important?

•Logos trigger people’s memories of

previous experiences with the company

•Leaves a greater impact than words alone

•A logo describes a company or organization

without a lengthy explanation

•Increases visibility and sales

commercial

Page 22: Logo design walkaround

What makes a good logo?

•# 1 Make it SIMPLE

•Too much info can have a negative impact

•Type and imagery should be instantly

recognizable

•Limit the number of colors used to avoid

production costs and distraction from

message

Page 23: Logo design walkaround

What makes a good logo?

•#2 Make it VERSATILE

•Consider all of the different uses of that

logo

•Make the logo suitable for a variety of

situations

Page 24: Logo design walkaround

What makes a good logo?

•#3 Make it DISTINCTIVE

•Be creative

•Do not use common or fashionable types or

styles

•Do not violate copyrights

Page 25: Logo design walkaround

Logo Design Process

•#1 Meet with the client:

•Discuss the purpose of the logo

•Identify the audience

•Determine a set of rules

•It is important to satisfy the needs of the

client, not the designer

Page 26: Logo design walkaround

Logo Design Process

•#2 Concept Development

•Turn the ideas into sketches

•Present sketches to the client

•Choose one or two of

the sketches to develop

further

Page 27: Logo design walkaround

Logo Design Process

•#3 Refinement

•3-4 revisions

•Go from rough sketches to polished design

•Make color choices based on color theory

Page 28: Logo design walkaround

Logo Design Process

•#4: Delivery

•Once the final logo is

approved by the client,

the designer puts

together a package

containing an

assortment of logo files

for different applications