Lighting Design of Shop Windows -Writed by NVC Lighting

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Lighting Design of Shop Windows

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Shop windows are the soul of the shop. They create the first contact with potential customer. they

attract passers-by, they can convey a specific message & spread the culture of the brand.

Shop Windows

Classified by location, there are two type of shop windows.

1: Shop windows that face a street

In both cases we must take care to counteract the “Fishbowl” effect.This happens when reflections of objects outside

the shop fall on the shop window and obscure the view that passer-by would otherwise have of the merchandise on

display. These are sometimes called “veiling” refletions because they act like a veil, obscuring a views.

In the first picture, veiling

reflections of buildings on the

opposite side of the street detract

from the view of the clothing on

display. Compare this with the second

picture where there are no such

reflections and the view of the

models is uninterrupted. One way to

overcome veiling reflections is to

increase the light level the shop

windows.

Shop windows facing a street


Shop Windows

Classified by location, there are two kinds of shop windows.

2: Shop windows that face into an artificially lit space such as a mall.

Here too we can see

the veiling reflections,

this time of shop

windows on the other

side of the mall.

How to reduce fishbowl effect---A number of steps can be taken depending on the situation:

1.Increasing the number of fitings, divide them into groups and have them all on during the day( when the fishbowl

ieffect is usually worst) but turn some off at night.

2.Increasing the overall light level in the shop window and make sure there are no dark areas. If we only light

certain areas of a shop window the fishbowl effect is easily formed in the unlit areas.

3. For shop windows exposed to direct sunlight consider the use of a sunshade or canopy.


Shop Windows

Shop window facing a mall


Shop Windows


Classified by the structure, there are three types of shop windows.

Enclosed shop windows

This type of shop window is

totally independent of the retail

space behind it. It can be used

to c rea te an a tmosphere ,

promote a brand image and to

tell a story.

A wide range of different lighting

types can be used, depending

on the effect that is desired.


Shop Windows



Enclosed shop windowsSemi-enclosed shop windows

This type of shop window is only

semi-independent of the retail

space behind it. It is used to

attract the attention of passers-

by and create a sence of space.

Lighting should be used to

highlight the merchandise on

display. Careful attention should

be paid to the relationship

between the merchandise and

the background.


Shop Windows



Open show windows

Through this type of shop

window people have a view o f

interior of the store, being able to

see the different layers and

zones inside.

The l ight ing here must be

intergrated with the interior store

lighting to create a harmonious

environment.


Shop Windows

Example: Lighting a semi-enclosed shop window

450

10°

1000

450

10°

1000

For the best view of a

model lighting should

be focused on the

shoulders. If a model

is lit from directly

above, though there

will be light on the

shoulders, the face

and much of the

b o d y w i l l b e i n

shadow. This should

be avoided.

If lit slightly from the

front, with the light

f i t t i n g a t l e a s t

300mm away from

the ve r t i ca l , t he

illumination of the

face and the body is

greatly improved.


Shop Windows


Human walkingdirection

It is about 45° from

the front of the

model.

To add interest and to help create a 3D effect, consider lighting models with

two fixtures, each at about 45° from the front of the model. This also

improves the view of the model when seen by people as they pass across

the front of the window.

450

45°


Shop Windows


TLED316SA 35W 24°&40°

We could use the same lighting fixture with different beam angle, using the track light

with wide beam angle to wash the background and provide the basic light.

We could use the track light with middle beam angle for the models and props. The

light could illuminate models sufficiently and should focus on the shoulders of the

models.

0 312.50 625 937.50 1250 1562.5 1875 2187.5 2500 lx