#LCMAW 1 6//CROZNEST

/in partnership with 1883

photography by nicole gomes

“The success of London Collections Men shows that when it comes to ideas and innovation, there is only one capital city for men's fashion”-Alexander Fury

70s VIBE

long tousled

hair

designer: baartmans and siegel

/THE STYLE

/THE TECHNIQUE

enhanced volume throughout a polished hairline with reduced frizz and glamorously shaped

products: label.men thickening tonic//label.men deconstructor

a combination of cushion brushes and round brushes after a voluminous blow dry then tucked behind the ears and brushed off theface

stand out inspiration from LCM/SPANISH HARLEM

soft, brushed-out

waves

MOODY&REBELdesigner: tiger of sweden

glossy and ruffled

“This season we see a new freshness to the hair which utilises the natural textures and promotes shapes suited to the individual characters”-Jason Crozier croznest creative director

long natural locksdesigner: matthew miller

/THE STYLE

/THE TECHNIQUEcombed the hair towards the front, used setting clips to create waves and shape the flat strands, then diffused alternating between cold and hot

celebrated the model’s individual length andnatural waves, polished movement andmaintained a uniform texture

products: sea salt spray//extra strong mousse//label.men thickening tonic//label.men groomingcream

designer: pringle of scotland

“We wanted to create movement with really soft waves without it looking undone”

designer: e.tautz

BIG AND BOUNCY

/THE STYLE

/THE TECHNIQUE

80s touch with a voluminous silhouette and natural springy movement

products: tourmaline dryer//label.men thickening tonic

blow dried using a grooming brush throughout the hair and worked away from the face for a clean volume

designer: alex mullins

the newmodern

/THE STYLE

/THE TECHNIQUE

loose, young and careless

products: bumble and bumble bb gel

sprayed with water until dripping wet then sculpted into waves and pinned to the side with tendrils left in front of the face.

skipping the use of brushes or combs

We can see a high shine finish to the men's hair this season, even with the grunge wet look it's all about a glossy sheen.

#CROZNESTTAKEOVERFor the full coverage check out:

@croznestuk

croznest.co.uk