JOHN MAEDA, DESIGN PARTNER

#DESIGNINTECH

created by

DESIGN IN TECH REPORT 2015SIMPLIFIED & REDESIGNED

DATA OF #DESIGNINTECHDATA OF #DESIGNINTECH

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NEW TECH WAS DEVELOPED AND USED FOR: IMPROVED

SPEEDLARGER

STORAGE

BEFORE

created by

MATTERSDESIGN

NOW

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GOOD UI + UX DESIGN ENCOURAGED MORE PEOPLE TO USE THE INTERNET

2001

MARY MEEKER PARTNER @KPCB

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INVESTING IN DESIGN FIRMS…

+

3

IMPROVESTHE COMPANY

ADDS VALUE TO THE TECH ECONOMY

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WAS ACQUIRED BY INTUIT

EVERYONE IS MOVING TOWARDS MOBILEBECAUSE… UI AND

UX MATTER

2008

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201320132013 FACEBOOK ACQUIRED HOT STUDIO

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(AN EXPERIENCE DESIGN COMPANY)

55 OF THE TOP 25 CUMULATIVE VENTURE CAPITAL BASED START-UPS WERECO-FOUNDED BY DESIGNERS

2015

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1027 START-UPS CO-FOUNDED BY DESIGNERS

10 CREATIVE AGENCIES ACQUIRED BY TECH COMPANIES

272015

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START-UPS COFOUNDED BY DESIGNERS HAVE RAISED MORE THAN2.75B2.75B55IN CAPITAL, AND MANY MORE ARE OUT THERE

2015

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A FEW THOUGHTS ABOUT DESIGN, TECH AND BUSINESS

A FEW THOUGHTS ABOUT DESIGN, TECH, AND BUSINESS

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BEFORE NOW

DESIGN IS VITAL AND STRATEGIC

DESIGN IS AN INVESTMENT, NOT A COST

MAKE THE TECHNOLOGY MAKE IT LOOK GOOD

STEP 1:

STEP 2:

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AFFORDABLE, PROFITABLE TECHNOLOGY

AFFORDABLE, PROFITABLE TECHNOLOGY

BUSINESS THINKINGBUSINESS THINKING

INTERLACED DESIGN

INTERLACED DESIGN

==

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DESIGNED TO BE EASILY ASSEMBLED

DESIGNED BY MICHAEL THONET

THE VIENNA COFFEE HOUSE CHAIR CAN BE FOUND ALL OVER EUROPE

CHEAP AND QUICK TO MANUFACTURE

SUCCESS STORY #1

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APPLE INTERLACES DESIGN WITH BUSINESS THINKING

AFFORDABLE TO CONSUMERS PROFITABLE TO COMPANY

SUCCESS STORY #2

LOGO DESIGNED BY ROB JANOFF

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WHY SHOULD YOU (AND BUSINESSES) CARE ABOUT #DESIGNINTECH?

WHY SHOULD YOU (AND BUSINESSES) CARE ABOUT #DESIGNINTECH?

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JUSTIFIABLE CAUSE FORreativityCreativityC

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SOCIALIZESOCIALIZETHE WAY WE

TELEVISIONCOFFEE TABLE CELLPHONECOMPUTER

CHANGES

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A WELL-ENGINEERED

EXPERIENCE WORKS WELL

BEFORE NOWA WELL-DESIGNED EXPERIENCE WORKS WELL

-FOR ME-created by

HOW CAN YOU PROMOTE #DESIGNINTE CH?

HOW CAN YOU PROMOTE#DESIGNINTECH?

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GOOD DESIGNERS

CULTIVATECULTIVATE1

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MOVE FROM THE WORLD OF CAPITALISM TO

TALENTISMTALENTISM

2

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DISCOVERDISCOVERMULTIDISCIPLINARY DESIGNERS

3

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NEW PERSPECTIVE:

CODINGCODINGIS EXCITING

4

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INCORPORATE

DESIGNDESIGNINTO BUSINESS SCHOOLS

5

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EARLY HIRESEARLY HIRES

CHANGE THE COMPANY CULTURE WITH

6

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START AT

EXECUTIVE LEVELSEXECUTIVE LEVELSTO BRING DESIGN CULTURE INTO A LARGE COMPANY

7

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FINAL THOUGHTSFINAL THOUGHTS

created by

OLDNEW+

GOODTECH COMPANIES

IMPROVE BY COMBINING OLD AND NEW

created by

MOVING FROM TECH FOR

TECHIES…

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…TO TECH FOR

EVERYONE

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THIS REDESIGN WAS BASED ON THE KPCB DESIGN IN TECH REPORT 2015 AND ITS VIDEO PRESENTATION

HTTP://WWW.KPCB.COM/BLOG/DESIGN-IN-TECH-REPORT-2015

FIND OUT MORE:HTTPS://WWW.YOUTUBE.COM/WATCH?V=TVGVVHD0RJS

LOOKING TO SIMPLIFY AND REDESIGN YOUR POWERPOINT PRESENTATION?

WE CAN HELP!CONTACT US ATSTINSONDESIGN.COM

www.stinsondesign.com @stinsondesign 1.888.960.9851

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SOURCES CONTENTHTTP://WWW.KPCB.COM/BLOG/DESIGN-IN-TECH-REPORT-2015

HTTPS://WWW.YOUTUBE.COM/WATCH?V=TVGVVHD0RJS