Kendal Brown's Online Portfolio

GRApHIC DeSIGNeR

[email protected] Chicago, IL 208.949.3317

SUMMARY:

I am a detail oriented Graphic Designer with strong background in, but not limited to, corporate branding and campaign development for companies in the health, science, and technology industries.

Interested in all areas of design, I strive to maintain a versatile, yet unique and meaningful approach to any design challenge.

SpeCIALtIeS:

Brand Development, Identity and/or Logo Design, print Design, Information Design, packaging Design, Brand Strategy

Additional Samples, Résumé and References available upon request.

ACTIVE COMMUNITY WELLNESS

Identity Development and Brand Design Guidelines, 2009


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Brand Development [email protected] Chicago, IL 208.949.3317


Identity Development and Brand Guidelines, 2009

ACTIVE COMMUNITY WELLNESSBrand Design Guidelines

4

Active Community Wellness is a non-profit group offering a variety of fitness programs and health education. We are a group of athletes, coaches, and certified trainers, supported by healthcare professionals.

That means Active Community Wellness can provide all 3 components of a successful lifestyle change program:

1 EDUCATION

- Seminars- Workshops- One-on-One Coaching

2 MOTIVATION/INspIrATION

- Group Activities- Recognition- Regular team communication- Pep talks- Tracking tools- Beautiful trails

3 GrOUp sUppOrT

- Weekly training teams- Healthy events- Target races- New friends

Here are a few ways you can get involved with Active Community Wellness right away:

• Join one of our run/walk groups• Invite us to speak at your organization, congregation or school• Enlist your company to sponsor a health & wellness program

so, if you’ve made the decision to make healthy lifestyle changes, call the Active Community Wellness office, and we’ll connect you with one of our coaches who can help you customize a strategy and program to fit your needs.

Together, we can make fitness fun.

BRAND STORY

ACTIVE COMMUNITY WELLNESSBrand Design GuidelinesUpdated: 05.26.09

This document was developed in partnership with Stinson Brand Innovation, Inc.

3304 North Lincoln Avenue Chicago, IL 60657 | Phone: (773) 537-4600 | Fax: (773) 537-4605 | www.stinsonbrandinnovation.com

Prepared byStinson Brand Innovation

Updated: 05.26.09

TABLE OfCONTENTS

INTRODUCTION 1

OVERVIEW 2

BRAND STORY 3-4

CONfIGURATION 5

MINIMUM SIZE 6

CLEAR SPACE 7

COLOR 8

DON’T 9

WRITING 10

TYPOGRAPHY 11

PROMOTIONAL MEDIA 12

EXPERIENTIAL BRANDING 13-14

LETTERHEAD, ENVELOPE, AND BUSINESS CARDS 15

LABELS, AND fAX COVER SHEET 16

ASSET DIRECTORY 17-21

SOURCE Of MATERIALS 22



5

CONfIGURATION There are two logo configurations that each serves its own purposes. The logos shown below are the approved signature artwork of Active Community Wellness. Do not recreate, alter, or misuse any of the elements in the signature artwork. These two logos are very different in purpose and should be used appropriately.

If it is unclear which logo to use on certain materials, please contact the marketing representative at Active Community Wellness.

The preferred logo should be used for corporate communications and clinical purposes. This logo is the preferred logo and should be used whenever possible.

Examples of where to use this logo include:

• Letterhead• PowerPoint template• Clinical Posters• Advertisements• Sales Brochures• Direct Mail

Sometimes the need for a logo in a more vertical format may arise. We have provided a configuration only to be used when absolutely necessary.

Examples of where to use this logo include:

• Banners• Race Numbers• Environmental Signage• Promotional Items

Preferred Logo

Alternative Logo


11

TYPOGRAPHY Typography must be used consistently to help convey our brand messages and our distinctive appearance. Two typeface families are mandated for use in all Active Community Wellness materials to ensure appropriate typographic expression.

The typeface used throughout print materials is the Myriad family.

Arial is used in e-media applications, such as PowerPoint presentations, Internet applications, CD-ROMs, etc.

Myriad Roman abcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ

Myriad Italic abcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ

Myriad Bold abcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ

Myriad Bold Italic abcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arial abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arial Bold abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ


18

ASSET DIRECTORY Updated: 05.26.09

ACW09_Logo_PMS

ACW09_Logo_2c

ACW09_Logo_4c

ACW09_Logo_RGB_K

ACW09_Logo_1c_K

ACW09_Logo_RGB

ACW09_Logo_1c_W

Brand Design Guidelines: Layout and Branded Examples [email protected] Chicago, IL 208.949.3317

PO Box 7621, Boise ID 83707 | (208) 639-1434 | www.ActiveCommunityWellness.org

www.ActiveCommunityWellness.org

PO Box 7621Boise, Idaho 83707

(208) 639-1434

Steve BlakePresident

PO Box 7621 Phone:Boise, Idaho 83707 (208) 639-1434

www.ActiveCommunityWelness.org

Active Community Wellness

Thank you for visitingActive Community Wellness

Please provide your e-mail below andclick “submit” to receive information about our program.

Privacy Policy: Voloreet, se dolobor si te tio eraesecte commodionse tat.Ectem zzrilla feui blaore do elis et, si blaor suscilla facinim in et alit ametvel ullamet vel utat. Lent luptat.

208.123.4567 | PO Box 7621, Boise, ID 83707 | [email protected]

http://www.activecommunitywellness.org

Join Volunteer Donate

FUJIREBIO DIAGNOSTICS, INC.AACC Booth / Event Branding, 2009

Booth Theme: Take the Right Path Challenge [email protected] Chicago, IL 208.949.3317

Take the “Right Path” Challenge

And Receive Customized Marketing Materials

• Learn more about using HE4 in monitoring response

to therapy in invasive epithelial ovarian cancer

• Personalize your HE4 test communications materials for

distribution within your hospital

Take an interactive touch screen quiz at: ©2009 Fujirebio Diagnostics, Inc. FDI-237 06/09

Personalize your HE4 test communications materials for

distribution within your hospital

06/09

Take the “Right Path” Challenge and receive customized lab marketing materials!

Learn more about the path to optimal outcomes

Run The HE4 Biomarker Test

To Monitor Ovarian Cancer

How to Use the Kiosk and Challenge Application

Turn On KioskLaunch Application: Click icon on the desktop

Start Over: Ctrl + Click – bottom right corner

Quit: Ctrl + Click – bottom left corner

30-second Prompt: Continue or Start over

Touch screen to begin.

Swipe conference badge.

Application generates a “confirm page.”

Edit any misinformation and add e-mail address. Note: User may have to enter valid e-mail address, if one is not found on badge.

Answer general questions.

Take multiple choice quiz. Note: Application will prompt “correct” or “incorrect.”

If desired, choose customized corporate materials to be e-mailed to self as pdf.

Preview customized marketing materials on screen.

Review/edit contact information as they will appear on pdf. Note: Check to make sure there is a valid e-mail address.

Confirm and send e-mail with pdf attachments to the e-mail address provided. Note: Application will start over in 30 seconds.

©2009 Fujirebio Diagnostics, Inc. FDI-000 07/09

FUJIREBIO DIAGNOSTICS, INC.AACC Booth / Event Branding, 2009

Booth Materials: Door Drop, Kit for Sales Reps, Kiosk Challenge [email protected] Chicago, IL 208.949.3317

0 1 2 3 4 5 6 7 8 9 10 11 12

1100

1000

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300

200

100

0

Months From Initial Draw

HE4

(pM

)

For Physicians Affiliated With [Hospital’s or Institution’s Name]

Now We Can Use HE4To Monitor Ovarian Cancer1

• Monitor response to therapy in invasive epithelial ovarian cancer1

• Correlates with disease progression1

• HE4 increases by 25% or greater in 61.6% of patients with disease1

• HE4 remains constant in 74.7% of patients without disease1

• HE4 may be used in combination with other clinical methods for monitoring epithelial ovarian cancer1

[NAME]

[HOSPITAL]

[PHONE NUMBER]

[EMAIL]

1. HE4 EIA Ref. No. 404-10US [package inser t]. Göteborg, Sweden: Fujirebio Diagnostics, 2008.



[NAME]

[HOSPITAL]

[PHONE NUMBER]

[EMAIL]



For Physicians Affiliated With [Your Hospital’s or Institution’s Name]



• HE4 increases by 25% or greater in 61.6% of patients with disease1

• HE4 remains constant in 74.7% of patients without disease1

• HE4 may be used in combination with other clinical methods

for monitoring epithelial ovarian cancer1





[NAME]

[HOSPITAL]

[PHONE NUMBER]

[EMAIL]


0 1 2 3 4 5 6 7 8 9 10 11 12

1100

1000

900

800

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HE4

(pM

)


[NAME][HOSPITAL][PHONE NUMBER][EMAIL]

Dear Healthcare Professional,




• HE4 increases by 25% or greater in 60% of patients with disease1

• HE4 remains constant in 75% of patients without disease1

• HE4 may be used in combination with other clinical methods for monitoring epithelial ovarian cancer1


Flyer

Receive Customized Marketing MaterialsFor use in your Hospital or Lab

E-mail Attachment

AdPromotional Card

HE4 is a biomarker that, when used in conjunction

with other clinical methods, can help to monitor

epithelial ovarian cancer.

Take the “Right Path” challenge and receive

customized promotional materials for their own labs.

The HE4 kit is available:

• US: Quest Diagnostics (today)

• US: Other labs (future): collect names

• Int’l: Local distributors

HE4 kit is easy to use:

• Standardized EIA format (96-well microtitre plate)

• No special equipment

• 2 steps; room temp (20 min hands-on;

3 hours total)

Take the Right Path for optimal outcomes:

Learn more at www.taketherightpath.com


Standardized EIA format (96-well microtitre plate)

No special equipment

HE4 is a biomarker that, when used in conjunction with other clinical methods, can help to monitor


Take the “Right Path” challenge and receive customized promotional materials for their own labs.


• US: Quest Diagnostics (today)• US: Other labs (future): collect names

• Int’l: Local distributors


• Standardized EIA format (96-well microtitre plate)• No special equipment

• 2 steps; room temp (20 min hands-on; 3 hours total)

Take the Right Path for optimal outcomes:Learn more at www.taketherightpath.com


• 2 steps; room temp (20 min hands-on;

3 hours total)


Learn more at


2 steps; room temp (20 min hands-on;

3 hours total)


Learn more at


2 steps; room temp (20 min hands-on;

HE4 is a biomarker that, when used in conjunction with other clinical methods, can help to monitor


Take the “Right Path” challenge and receive customized promotional materials for their own labs.


• US: Quest Diagnostics (today)• US: Other labs (future): collect names

CSL BEHRING: PRIVIGEN

Brand Refresh and Direct Mail Campaign, 2009

Brand Messaging: Switch to the Simple and Sophisticated IVIg [email protected] Chicago, IL 208.949.3317

Switch to the Simple and Sophisticated IVIg

As you face today’s healthcare realities

References:1. Stein MR, Nelson RP, Church JA, et al, for the IgPro10 in PID Study Group. Safety and efficacy of Privigen®, a novel 10% liquid immunoglobulin preparation for

intravenous use, in patients with primary immunodeficiencies. J Clin Immunol. 2009;29:137-144.2. Cramer M, Frei R, Sebald A, Mazzoletti P, Maeder W. Stability over 36 months of a new liquid 10% polyclonal immunoglobulin product (IgPro10, Privigen©)

stabilized with L-proline. Vox Sang. 2009;96:219-225.

Discover more by ordering a complimentary portfolio of educational resources: Worldwide EXPERIENCE to offer you added confidence

Switch to Privigen® today

• Backed by global leadership in the plasma protein biotherapeutics industry

• Extensive history of IVIg production, starting with the launch of Sandoglobulin® in 1978

• Infused in 32 countries across 3 continents

Immune Globulin Intravenous (Human), 10% Liquid, Privigen® is indicated for the treatment of patients with primary immunodeficiency (PI) associated with defects in humoral immunity, including but not limited to common variable immunodeficiency (CVID), X-linked agammaglobulinemia, congenital agammaglobulinemia, Wiskott-Aldrich syndrome, and severe combined immunodeficiencies. Privigen®

is also indicated to rapidly raise platelet counts to prevent bleeding in patients with chronic immune thrombocytopenic purpura (ITP).

WARNING: Renal dysfunction, acute renal failure, osmotic nephrosis, and death may be associated with the administration of Immune Globulin Intravenous (Human) (IVIg) products in predisposed patients. Administer IVIg products at the minimum infusion rate possible. Renal dysfunction and acute renal failure occur more commonly in patients receiving IVIg products containing sucrose. Privigen® does not contain sucrose. See full prescribing information for complete boxed warning.

Privigen® is contraindicated in patients who have had an anaphylactic or severe systemic reaction to the administration of human immune globulin, in patients with hyperprolinemia, and in patients with selective IgA deficiency.

In patients at risk for developing renal failure, monitor urine output and renal function, including blood urea nitrogen and serum creatinine. Thrombotic events have been reported with Privigen® and other IVIg treatments. Monitor

patients with risk factors for thrombotic events, including a history of atherosclerosis, multiple cardiovascular risk factors, advanced age, impaired cardiac output, hypercoagulable disorders, prolonged periods of immobilization, and/or known or suspected hyperviscosity.

Aseptic meningitis syndrome (AMS) has been reported infrequently with Privigen® and other IVIg treatments; AMS may occur more frequently with high doses and/or rapid infusion of IVIg. Hemolysis, hemolytic anemia, and pulmonary adverse events have also been reported. There have been reports of noncardiogenic pulmonary edema in patients administered IVIg. If transfusion-related acute lung injury is suspected, test product and patient for antineutrophil antibodies.

Privigen® is derived from human plasma. The risk of transmission of infectious agents, including viruses and, theoretically, the Creutzfeldt-Jakob disease (CJD) agent, cannot be completely eliminated.

In clinical studies, the most common adverse reactions with Privigen® were headache, pain, nausea, pyrexia/hyperthermia, fatigue, and chills. Anemia was an additional common adverse reaction in patients being treated with Privigen® for chronic ITP. The most serious adverse reactions in chronic ITP patients were aseptic meningitis syndrome in one subject and hemolysis in eight subjects.

Please see enclosed full Prescribing Information.

Privigen® is derived from human plasma. The risk of transmission of infectious agents, including viruses and, theoretically, the Creutzfeldt-Jakob disease (CJD) agent, cannot be completely eliminated.


Privigen® is manufactured by CSL Behring AG and distributed by CSL Behring LLC.

Privigen® is a registered trademark of CSL Behring AG.

©2009 CSL Behring LLC1020 First Avenue • PO Box 61501

King of Prussia, PA 19406-0901 • USAwww.cslbehring-us.com • PVG-002A 8/2009

Important Safety Information

www.privigen.com/hospitalpharmacist1

Return the enclosed postcard or order online at:Special Offer

FPO - BRC

Switch to the Simple and Sophisticated IVIg

As you face today’s healthcare realities

See reverse sidefor a special offer!

Direct Mail Campaign: Pharmacy Journal Ad, Die-cut Mailer [email protected] Chicago, IL 208.949.3317

Name TiTle (mD, DO, RN, eTc)

iNsTiTuTiONName sPecialTY

BusiNessaDDRess suiTe#

ciTY sTaTe ZiP

e-mail aReacODe PhONe eXT

You may also go to: www.privigen.com/hospitalpharmacist1 to order your resources.

©2009 CSL Behring LLCwww.cslbehring-us.com

PVG-002C • 8/2009

• Clinical Trials Reprint

• Coding Information

• IVIg Worksheet

• Educational CD

By completing this card, you are opting in to receive new patient resources from CSL Behring, especially those that can make the infusion process easier. Be sure to fill out your name, institution name, address, phone number, and e-mail address above, and we will keep you up-to-date. If you are not interested in receiving updates, please check here. £

Yes! Please send me my Portfolio of Materials with valuable information, including:



1

0

3

2

4

5

6

78

Initial Rapid Maximum(0.005 mL/kg/min) (0.04 mL/kg/min) (0.08 mL/kg/min)

Infu

sion

Rat

e (m

g/kg

/min

)

Discover EFFICIENCIES to save your organization time and resources

The first and only proline-stabilized, ready-to-use10% liquid IVIg

Privigen® Needs No Mixing or Refrigeration It’s Always Ready to Use

• Long shelf-life of 24 months allows you to maintain ideal inventory levels

• 10% liquid requires no mixing, saving valuablestaff time

• Needs no refrigeration – it’s always ready to use

• Ample supply from our state-of-the-art Ig manufacturing facility

SWITCH to

WARNING: Renal dysfunction, acute renal failure, osmotic nephrosis, and death may be associated with the administration of Immune Globulin Intravenous (Human) (IVIg) products in predisposed patients. Administer IVIg products at the minimum infusion rate possible. Renal dysfunction and acute renal failure occur more commonly in patients receiving IVIg products containing sucrose. Privigen® does not contain sucrose. See full prescribing information for complete boxed warning.

Privigen® is contraindicated in patients who have had an anaphylactic or severe systemic reaction to the administration of human immune globulin, in patients with hyperprolinemia, and in patients with selective IgA deficiency.

In patients at risk for developing renal failure, monitor urine output and renal function, including blood urea nitrogen and serum creatinine. Thrombotic events have been reported with Privigen® and other IVIg treatments.


Monitor patients with risk factors for thrombotic events, including a history of atherosclerosis, multiple cardiovascular risk factors, advanced age, impaired cardiac output, hypercoagulable disorders, prolonged periods of immobilization, and/or known or suspected hyperviscosity.

Please see enclosed full Prescribing Information. Please see enclosed full Prescribing Information.

Excellent CLINICAL BENEFITS to help treat your patientsFirst and only PROLINE-stabilized, ready-to-use 10% liquid IVIg

86% Tolerated Maximum Infusion Rate*Without Routine Use of Premedication1

• Excellent stability

• Small amounts of fragments and polymers

• Low dimer formation (≤12%)

• Sucrose-free, maltose-free

• Latex-free

What Is Proline? • Broad spectrum of functional antibodies

• Low IgA (≤25 mcg/mL)

• 3 viral inactivation/removal steps, including nanofiltration to 20 nm

• Percentage of infusions with temporally associated adverse events: headache (7.9%), pain (4.2%), fatigue (2.6%), all others (<2%)*

Proline is one of the 20 naturally occurring amino acids that form human proteins. CSL Behring chose amphiphilic L-proline as the stabilizer for Privigen®

after extensive testing, analysis, and comparison to 6 other amino acids.

Proline (shown in yellow) may shield the hydrophobic domains of the IgG molecules and thus interfere with dimer formation.1,2

*In clinical trials of primary immunodeficiency.

*In clinical trials of primary immunodeficiency.

Direct Mail Campaign: E-mail Blast, Landing Page, Fulfillment Materials, Sales Aid [email protected] Chicago, IL 208.949.3317

How Would a Ready-to-Use IVIg Be Easier to Administer?

Now, a Simple, Sophisticated IVIg

Privigen® is manufactured by CSL Behring AG and distributed by CSL Behring LLC.

Privigen® is a registered trademark of CSL Behring AG.

©2009 CSL Behring LLC1020 First Avenue • PO Box 61501

King of Prussia, PA 19406-0901 • USAwww.cslbehring-us.com • PVG-007 9/2009

NDC Number 44206-438-20

Fill Size (mL) 200 mL

20 g

NDC Number 44206-437-10


10 g

Switch.To Privigen® 10% Liquid IVIg

www.privigen.com

NDC Number 44206-436-05


5 g

Immune Globulin Intravenous (Human), 10% Liquid, Privigen® is indicated for the treatment of patients with primary immunodeficiency (PI) associated with defects in humoral immunity, including but not limited to common variable immunodeficiency (CVID), X-linked agammaglobulinemia, congenital agammaglobulinemia, Wiskott-Aldrich syndrome, and severe combined immunodeficiencies. Privigen®

is also indicated to rapidly raise platelet counts to prevent bleeding in patients with chronic immune thrombocytopenic purpura (ITP).WARNING: Renal dysfunction, acute renal failure, osmotic nephrosis, and death may be associated with the administration of Immune Globulin Intravenous (Human) (IVIg) products in predisposed patients. Administer IVIg products at the minimum infusion rate possible. Renal dysfunction and acute renal failure occur more commonly in patients receiving IVIg products containing sucrose. Privigen® does not contain sucrose. See full prescribing information for complete boxed warning.Privigen® is contraindicated in patients who have had an anaphylactic or severe systemic reaction to the administration of human immune globulin, in patients with hyperprolinemia, and in patients with selective IgA deficiency. In patients at risk for developing renal failure, monitor urine output and renal function, including blood urea nitrogen and serum creatinine. Thrombotic events have been reported with Privigen® and other IVIg treatments. Monitor patients with risk factors for thrombotic events, including a history of atherosclerosis, multiple cardiovascular risk factors, advanced age, impaired cardiac output, hypercoagulable disorders, prolonged periods of immobilization, and/or known or suspected hyperviscosity.Aseptic meningitis syndrome (AMS) has been reported infrequently with Privigen® and other IVIg treatments; AMS may occur more frequently with

high doses and/or rapid infusion of IVIg. Hemolysis, hemolytic anemia, and pulmonary adverse events have also been reported. There have been reports of noncardiogenic pulmonary edema in patients administered IVIg. If transfusion-related acute lung injury is suspected, test product and patient for antineutrophil antibodies.Privigen® is derived from human plasma. The risk of transmission of infectious agents, including viruses and, theoretically, the Creutzfeldt-Jakob disease (CJD) agent, cannot be completely eliminated.In clinical studies, the most common adverse reactions with Privigen® were headache, pain, nausea, pyrexia/hyperthermia, fatigue, and chills. Anemia was an additional common adverse reaction in patients being treated with Privigen®

for chronic ITP. The most serious adverse reactions in chronic ITP patients were aseptic meningitis syndrome in one subject and hemolysis in eight subjects.

Please see accompanying full Prescribing Information.

Important Safety Information

See reverse side for Privigen® Important Safety Information and accompanying full Prescribing Information, including boxed warning.

Feature

Concentration/Form

Storage

IgG Purity

Adverse Events

Sucrose/Sugars

Stabilizer

Median Half-life

IgA Content

Latex-free

Dimers

Pathogen Safety

Sodium

Indications

Infusion Rate

Maximum Labeled Infusion Rate in PI

Vial Sizes (NDC)

Privigen®

(Immune Globulin Intravenous [Human], 10% Liquid)

10%, ready-to-use liquid

Room temperature up to 25°C (77°F) for 24 months; do not use after expiration date

≥98% (typical value 99.2%)

Low % of infusions with TAAEs*

None

L-proline†

36.6 days

Very Low (≤25 mcg/mL)

Product and packaging

• Specification ≤12% • Typical value: 4.4% at release, may increase

to 8% during shelf-life

CSL Behring quality

• Fractionation and depth filtration• pH 4 incubation• Nanofiltration (to 20 nm)

Trace (≤1 mmol/L)

• Primary immunodeficiency (PI)• Immune thrombocytopenic purpura (ITP)

• Initial: 0.5 mg/kg/min (0.005 mL/kg/min)• Minimum rate practicable in high-risk patients

• Gradually increase to 8 mg/kg/min (0.08 mL/kg/min)• 86% of subjects tolerated maximum rate without

routine use of premedication1

• 5 g (44206-436-05)• 10 g (44206-437-10)• 20 g (44206-438-20)

* Temporally associated adverse events (TAAEs) irrespective of causality in clinical trials of primary immunodeficiency without routine use of premedication; as percent of infusion: headache (7.9%), pain (4.2%), fatigue (2.6%), all others (<2%).

† Proline is one of the 20 naturally occurring amino acids that form human proteins. It can be synthesized by the human body or obtained from dietary sources. CSL Behring chose proline as the stabilizer for Privigen® after extensive testing and analysis of other amino acids.

Reference1. Stein MR, Nelson RP, Church JA, et al, for the IgPro10 in PID Study Group. Safety and efficacy of Privigen®, a novel 10% liquid immunoglobulin preparation for intravenous use,

in patients with primary immunodeficiencies. J Clin Immunol. 2009;29:137-144.

Fill in the Values for Your Current IVIg

Review Key Characteristics of Your Current IVIg Brand

CSL Behring

1020 First Avenue

King of Prussia, PA 19406-0901 USA

www.cslbehring-us.com

Thank You for Requesting Your Privigen® Portfolio of Materials

Dear Pharmacist:

Thank you for your interest in Privigen® and CSL Behring. As part of our commitment to you and to providing life-saving biotherapies, we have enclosed the Privigen® Portfolio of Materials you requested. These materials have been developed especially for pharmacists like you.

After reviewing the enclosed clinical trials journal reprint, educational CD, IVIg worksheet, and coding information, we hope you’ll agree that Privigen® offers the following features:

• EFFICIENCIES to save your organization time and resources• Excellent CLINICAL BENEFITS to help treat your patients• Worldwide EXPERIENCE to offer you added confidence

Indicated for the treatment of primary immunodeficiency and immune thrombocytopenic purpura, Privigen® is the first and only PROLINE-stabilized, ready-to-use 10% liquid IVIg.

You can streamline your inventory with a single source when you order Privigen®. To order, call CSL Behring Customer Support at 800-683-1288.

Please see Important Safety Information on back and enclosed full Prescribing Information, including boxed warning.

Sincerely,

Gene S. Kotz, RPhSenior Director, Immunology and Critical Care Marketing

PS: Use the enclosed worksheet to review key characteristics of your current IVIg brand, and you’ll see why more and more pharmacists are streamlining their inventory with the simple and sophisticated IVIg, Privigen®.



INTERLEX BRAND DEvELopmENT

Brand Development, Student Work 2007

Identity Development: Energy Solutions [email protected] Chicago, IL 208.949.3317

EnergySolutions

10 South Dearborn Street : P.O. Box 806584 Chicago, Illinois 65188-4565 : 1.800.483.3220hicago, Illinois 65188-4565 : 1.800.48

InterLex

INTERLEX BRAND DEvELopmENT

Brand Development, Student Work 2007

Brand Application: Environmental Signage, Letterhead, Envelope, and Business Card [email protected] Chicago, IL 208.949.3317

EnergySolutionsInterLex

10 South Dearborn Street : P.O. Box 806584 Chicago, Illinois 65188-4565 : 1.800.483.3220

EnergySolutions

20 South Dearborn

Street

P.O. Box 806584Chicago, Illinois 65188-4565

Phone: 1.800.483.3220Fax: 1.800.546.2223

www.InterLex.com

InterLex

SUDDIESPackaging Design, Student Work 2007

Brand Development: Upgrade in Naming and Packaging for an Existing Product [email protected] Chicago, IL 208.949.3317

SUDDIESPackaging Design, Student Work 2007

Brand Application: Custom Box Template and Branded Packaging [email protected] Chicago, IL 208.949.3317

Paris

Survival Guide

PARIS SURVIVAL GUIDEInformational Poster, Student Work 2007

Information Design: Fold-out Poster for Study Abroad Students [email protected] Chicago, IL 208.949.3317

200 BC 481 AD 1453 AD 1598 AD 1715 AD 1804 AD 1870 AD 1900 AD 2000 AD

End of 11th Century The Crusades

1120 Birth of Gothic architecture

1429 Joan of Arc helps Charles VIII drive the English back to Calais.

1494-1559 Italian Wars-France and Austria fight over Italian territories bringing many Italian renaissance influences to France, such as Leonardo de Vinci

1682 Royal court moves to Versailles

5th Century: Francs (Germanic tribe) give France her name, making Paris their capital.

885 Norman Invasion

Antiquity Renaissance Grand Siecle Revolution Napoleonic Era 19th Century 20th CenturyMiddle Ages

1337-1443 Hundred Years’ War- intensification of long standing rivalry between England and France

1562-98 The Wars of Religion

1778-83 The French Kingdom supports The American Revolution

1789 French Revolution

1792-93 Louis XVI tried for treason and convicted, monarchy abolished.The King and Marie Antoinetter are guillotined in Paris

1799 French soldiers discover the Rosetta Stone

1803-15 Napoleonic Wars

1870-71 Franco-Prussian War

1914-18 World War I

1919 Versailles Treaty

1929-39 The Depression

1939 France Declares War on Germany

1944-45 D-Day and Allied victory and Fourth Republic led by Charles de Gualle

1968 General strikes and student’ riots in Paris

Morals

Aspects of Culture Influenced

Political Influences,Pride and Prejudices

Contribution to the World, Landmarks

PARIS SURVIVAL GUIDEInformational Poster, Student Work 2007

Branded Application: Culturally Themed Information for Quick Reference [email protected] Chicago, IL 208.949.3317

Arc de TriompheApr.-Sept. 10am-11pmOct.-Mar. 10am-10:30pm€7, ages 18-25 €4.50. Under 17 free.Metro: Line 6, 1 to Charles de Gualle Etoile

CatacombsTu 11am-4pm, W-Sa 9am-4pm€5, seniors €3.30, ages 14-26 €2.50, under 14 free.Metro: Line 6, 4 to Denfert Rochereau

Sacre-CoeurOpen daily 7am-10:30pm. Free.Dome and crypt open daily 9am-6:45pm. €5.Metro: Line 2 to Anvers

Cimetiere Pere LachaiseMar.-Oct. M-F 8am-6pm, Sa 8:30am-6pm, Su and holidays 9am-6pm; Nov.-Feb. M-F 8am-5:30pm, Sa 8:30am-5:30pm, Su and holidays 9am-5:30pm. Admission is Free.Metro: Line 2, 3 to Pere Lachaise

Parc MonceauPossibly the best park to sit down and relax with abottle of wine, and a picnic. Very popular in the Spring. There’s a carosel, and various venders. Many paths along gardens and ponds.Metro: Line 2 to Monceau

Eiffel TowerMid-June-Aug. 9am-12amSep.-Dec. 9:30am-11pmJan.-mid-June 9:30am-11pm1st Floor €3.70, 2nd Floor €7, 3rd Floor €10.20Metro: Line 6 to Bir-Hakeimexit station, cross the street and go left

Champs-ElyseesLuxury shops, chain stores, cafes and cinemas.Elegant shopping on avenue Montagne andrue Faubourg St-Honore.Metro: Line 1, 13 to Champs Elysees Clemenceau

Musee du LouvreM and W 9am-9:30pm Th-Su 9am-5:30pm. Closed Tu.M and W-Sa 9am-3pm €7.50 3pm-closing and Su €5Under-18 and first Su of the month free.Metro: Line 7, 1 to Palais Royal Musee du Louvre

Musee d’OrsayJun. 20-Sept 20 Tu-W and F-SU 9am-6pm, Th 9am-9:45pmSept. 21-June 19 Tu-W and F-Su 10am-6pm,Th 10am-9:45pm. Closed M.€7, ages 18-25 and Su €5, Under-18 andfirst Su of every month free.RER: Line C to Musee d’Orsay

Notre DameCathedral open daily 8am-6:45pm.€7, ages 18-25 and Su €5, Under-18 andfirst Su of every month free.Metro: Line 4 to Cite

Parc du LuxembourgApr.-Oct. daily 7:30am-9:30pmNove.-Mar. 8:15-5pm.RER: Line B to Luxembourg

Moulin RougeShows 7, 9, 11pmwww.moulin-rouge.comIn a very historical area where there’s a lot to see.Metro: Line 2 to Blanche

Tourist for the Daywhat to see, when to see it and how

English Translation French Translation Pronunnciation

Hello!

I would like...

Please!

Thank you!

How much?

The check please.

Bonjour!

Je voudrais...

Si vous plait!

Merci!

Combien?

L’addicion si vous plait.

Bonn-joor

Jshuh-voo-dray

see-voo-play

mare-see

comb-ee-ann

ladd-iss-ee-on-see-voo-play

Please!

Do you speak English?

I don’t understand.

What is the time?

Where is...

the bathroom

the telephone

Thank you very much!

Si vous plait!

Parlez-vous anglaise?

Je ne comprende pas.

Quelle est l’heure?

Ou est...

la W.C.

la telephone

Merci beaucoup!

See-voo-play

Par-lay-voo-ong-lay

Juh-ncom-pron-pa

kell-aye-la-ooer

ooh-aye...

la-vay-say

la-tell-aye-phone

Mare-see-bow-coo

Hello!

Pardon me!

Excuse me!

It’s nothing/don’t mention it!

Goodnight/good evening!

Please!

How’s it going?

good/not bad/bad/ok

ok

I understand!

Bonn-joor

Pahr-dawn

Ess-cooz-aye-mwa

duh-ree-en

bonn-swar

see-voo-play

comb-aye-saw-va

bee-en/paw-mall/mall/saw-va

dack-ore

jshuh-com-pron

Bonjour!

Pardon!

Excusez moi!

De rien!

Bonsoir!

Si vous plait!

Comment ca va?/ca va?

bien/ pas mal/ mal/ ca va

d’accord

je comprend

Parlez-vous Francaise?Basic vocabulary for everyday survival

How We ComparePerspective Statistics on France and the U.S.

(2004) GDP

0 2 4 6 8 10 12 14 16 18

0 2 4 6 8 10 12 14 16 18

(2003) Population per sq.mi./100

(2000-10) Annual % rate of pop. growth

(1990) Doctors per 1,000 people

(2000) Marriage Rate: % per 1,000 aged 15-64 (10=100)

(2000) Divorce Rate: % per 1,000 aged 15-64 (10=100)

(2001) % Single-parent households (10=100)

(2002) % Carbon Dioxide Emissions from consumption of fossil fuels in 100 mil. metric tons

(2001) % Education Attainment (ages 25-64) of BA, Master,or equivelant degree, and advanced research programs (10=100)

(2002) Gross National Inome in trill. dollars

(2003) Unemployment Rate (%:10=100) per 1,000

(2002) Tourism: Visitors per year x 10,000,000

(2002) Military Budget in 100 Bill. Dollars

FranceUnited States

sonomashoreslocally grown, nationally known

SONOMA SHORES

Packaging Design, Student Work 2007

Brand Development: Sonoma Coast Bath Products [email protected] Chicago, IL 208.949.3317

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Salmon CreekBATH SALTS

Net Wt. 4oz (106g)

SONOMA SHORES bringsto you another part of the Sonoma County that we all love. All of our quality products are made right here in the heart of the Sonoma Coast. All brought to you with the highest quality and guaranteed satisfaction.

BATH SALTSPour the luxurious bath saltsunder warm water to bring youa taste of Sonoma’s crisp coast. So soothing and refreshing, you’ll never want toget out.

Ingredients: Talc, Fragrance, Magnesium Carbonate, Methyl Paraben

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St. TheresaROSE WATER

BODY PERFUME

4 fl oz / 118 mL

ST. THERESA: ROSE WATER BODY PERFUMEReminiscent of all that is beautiful and elegant here in Bodega, the historical church, known from Alfred Hitchcock’s film: The Birds, definesarchitectual beauty. Spray some our fragrance after you bathe and you will begin to glow as luminescent as St. Theresa herself.

ALL NATURAL FIBER WASHCLOTHSoak the washcloth in warm water for a few minutes, wring it out and it’s ready to use. The fibers will expand, as the texture softens and shrinks the cloth. Enjoy the natural smell of the unique fibers. Rinse well and hang to dry after every use.

St. TheresaROSE WATER

BODY PERFUME

SONOMA SHORESbrings to you another part of the Sonoma County that we all love. All of our quality products are made right here in the heart of the Sonoma Coast. All brought to you with the highest quality and guaranteed satisfaction.

Sonoma Shores brings to you another part of the Sonoma County that we all love. All of our quality products are made right here in the heart of the Sonoma Coast. And brought to you with the highest quality and guaranteed satisfaction.



Bodega BayBATH SPONGE

& BODY POWDER

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Bodega BayBATH SPONGE

& BODY POWDER

SONOMA SHORES brings to you another part of the Sonoma County that we all love. All of our quality products are made right here in the heart of the Sonoma Coast. All brought to you with the highest quality and guaranteed satisfaction.

BATH SPONGE & BODY POWDERThis specially sifted combines old world tradition with modern convenience to complement your total bath experience. The Bodega Bay Body Powder leaves your skin feeling soft and smooth with a fragrance locked in to leave the fresh feeling lingering long after you’ve stepped out of the tub.

Ingredients: Talc, Fragrance, Magnesium Carbonate, Methyl Paraben

SONOMA SHORES

Packaging Design, Student Work 2007

Packaging Application: Landmark Themes for Bath Salts, Sponge with Body Powder, and Rose Water [email protected] Chicago, IL 208.949.3317