A Credentials Overview

Background

ISD is a collaboration of mindsets, ideologies and the keen desire to

deliver excellence in the field of creative communication & strategy.

The Ideas Strategy Design Group was set up in Dubai in the year

2002 and expanded into other markets including India and the USA

(with operations in Mountain View, California, Bombay, Bangalore &

Kolkata, Vietnam (Ho Chi Minh City), Canada (Ontario), Mauritius and

the UK (London) as well.

“We cannot go after thousands of men until we learn how to win one.”

- Claude Hopkins

…To Win One

• Brand building is not a lip-service exercise.

• It is a relationship building mission between the consumers and the providers of products and services.

• This is the focus of ISD in its everyday activity.

• Linking ‘Brand insights’… Leading to a persuasive communication strategy and a portrait of the brand’s soul.

• This is the task ISD is at home with.

• This is the very reason of its being.

Mission

ISD is committed to

create for its clients

‘The Competitive

Advantage’ in the

marketplace

through incisive

strategy, cutting-

edge creativity, cost

effective & neutral

media and sensitive

PR… all in synch

with up-to-date

technology.”

…About ISD

Presently in UAE, UK India, USA, Canada, Mauritius and Vietnam. Plans to expand into other

S E Asian markets

Core competency as

a Communication Consultancy partner

Experienced management with global / regional expertise supported by strong local entrepreneurial support

A complete Communication

Consultant

offering 360* communication solutions

We are not vendors

but consultants

Positioning Business Focus

Creating &

nurturing Brands

Technology driven communication

models that will

give a leap-frog

advantage to clients’ product/services

Corporate image building

The Cutting Edge

Harnessing technology to bring in a sustained competitive advantage to

Clients’ products/service

Brand Knew, Augmented Reality, Brand Bar, IQ & State of the Art are our initial forays in to this limitless possibility to create major disruption in the field of communication

Brand Knew

Brand Knew is a one of a kind knewsmagloid that provides a holistic perspective on the world of brands and branding. Offering a distilled compendium of high brow features and in depth articles that keep readers from the marketing & branding fraternity in close engagement with the brand eco system. In a nutshell, positioned as the Harvard Business Review for people interested in this space

Right now has a Print & Digital Edition in the markets of India & the M East. Reaches out to 100000 primary readers every month

Brand Bar

A spirited congregation of brand growers and cultivators who come together periodically in settings that are eclectic, themed, relevant and entertaining to both soak in and disseminate knowledge and intelligence on the world of brands and branding in a manner that is non intrusive, passionately engaging yet unassumingly informal

Brand Bar is for the community of brand farmers across business segments who believe that building and nurturing brands in today’s marketplace is a perennial process

State of the Art

State of the Art is a platform that

facilitates young talent from

around the world who find their

freedom of expression in paintings

and works of art. The platforms

are in the form of display galleries,

road shows and exhibitions and

private screenings backed by the

marketing and PR clout of the

Group

IQ

IQ is a complete turn key provider of design and execution of interior spaces within residential, commercial and retail environments. As a brand consultancy, it provides us with great strength to actually implement brand guidelines and aesthetics without having the need to outsource the same. With its state of the art joinery, trained manpower of more than 200 people and a 30000 sq foot showroom right in the heart of the business district of Dubai, IQ lends a solid credence to the Group's overall dynamics

Our PR Communication Abilities…

• Crisis Management

• One-on-one interviews with

main newspapers, magazines,

online & TV channels

• Conferences

• Articles on research/industry

• Case studies

• Corporate Image Building

• Thought leadership

• Product launches

People Power

The combined entity has an aggregate

strength of almost 60 professionals

combining an eclectic blend of

experience & youth, energy & passion,

straddling creative, strategy, account

planning, film production & media

services.

Locations

Currently the geographies include

Dubai

BangaloreMumbai

California

KolkataOntario

Ho Chi Minh

London

Mauritius

Scope of services offered

Brand strategy and Implementation

Brand identity/guidelines

All mainstream ATL communication across media touch points Including Print, Outdoor, Television, Online, Radio etc

Online Reputation Management (ORM)

SEO/SEM

Social Media Marketing (SMM)

Media: Research, planning, buying& placement

Retail branding & Visual merchandising

Exhibitions / Road showsEvents: Design, fabrication

Web & multimedia development

Audio Visual productions

PR & Image Management

All BTL Communication both internal & external

Social MediaStrategy &DigitalMarketing

Categories worked on

FMCG

Automobile

Jewellery

Real Estate

Infrastructure & Engineering

Banks & Financial Services

Consultancies

Apparels

Hospitality

Food & Beverages

Consumer Electronics

Interiors & Furniture

Travel & Tourism

Wines & Spirits

Education & Training

Web verticals

IT & Peripherals

Few of our clients…

ISD Video Link

http://www.youtube.com/watch?v=VOloy2wgWO0

- Advertising

- PR

- Publishing

- Digital Media

- Branding & Identity

- Film Academy

T: +971 4 386 7728E: info@groupisd.comwww.groupisd.com

India - Mauritius - UAE - UK - USA - Vietnam

Inspiration to change your business