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Internal Branding

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Presentation on the importance of internal communications. Is there a gap between how you see yourselves and how others see you?

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There may be no bigger opportunity online for bootstrappers than finding people who would benefit from being connected and then connecting them.

Not so they can waste time sending digital love notes back and forth, but so they (and you) can create value for others.

Build a network of experts and make it available for hire.

Build a network of researchers and generate information use-ful to others.

Build a network of leaders and represent them to advertisers, marketers or recruiters.

Getting people and organizations in sync is the project of our times.