Intelligent Aesthetics

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A talk about creativity + design.

Text of Intelligent Aesthetics

  • 1. creativity kr-tivit/ noun ! the use of the imagination or original ideas, especially in the production of an artistic work.

2. design dzn/ verb ! to plan and fashion artistically or skillfully. 3. Whatiscreativity? 4. Art 5. Artiswhatyou cangetawaywith. Andy Warhol 6. Creativityis ineveryone. 7. Creativityis constructive 8. Creativityis perceptive 9. Creativityis responsive 10. Creativityis childlike 11. Whatisgooddesign? 12. Advertising 13. Agoodadvertisementis onewhichsellsthe productwithoutdrawing attentiontoitself. David Ogilvy 14. Gooddesign isattractive 15. Gooddesign communicates 16. Gooddesign isunobtrusive 17. Gooddesignis aslittledesign aspossible 18. Whataboutbad design? 19. Aesthetics 20. Clean+Organized+ Attractive+Professional GoodDesign 21. Cluttered+Unclear+ Unattractive BadDesign 22. Emotion 23. Trust+Honesty GoodDesign 24. Deceit+Cheap BadDesign 25. Functionality 26. Communicates GoodDesign 27. Confuses BadDesign 28. Whatsthe bigidea?