Innovating public transport

ANDREA RESMINI :: HÖGSKOLAN I BORÅS

ANDREA RESMINI

INNOVATING PUBLIC TRANSPORTHÖGSKOLAN I BORÅS

JÖNKÖPING SEPTEMBER 22 2010


GOTHENBURG


GOTHENBURG

50% expected increase in personal travel in the Gothenburg region in 2005-2025


GOTHENBURG


Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990


GOTHENBURG


Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990

Public transport travel should increase from 24% to 35% in 2020


CAN BE DONE

If car commuters switched to walking, bicycling, or public transport commuting for just 1 day per week this goal would be met


SO, WHAT CAN BE DONE?


COMPLEXITY

Impacting collective transportation behavior is a complex task with a multitude of factors weighing in


BETTER ROADS


BETTER SERVICES


BETTER INFORMATION


BETTER … MH?


PROS AND CONS

All of these factoring elements have pros and cons in respect to a better, sustainable public

transportation model for everyday travel


OR A BETTER SYSTEM?


CO-MODAL TRAVELING


CO-MODAL TRAVELING

A transport policy which looks at the interoperability of all transport modes and means and of their combinationsAchieved through the use of different modes on their own and in combination to obtain optimal and sustainable utilisation of resources


CO-MODAL TRAVELING

“Providing the user with comprehensive inter-operational local, peri-urban, and regional travel

information allowing for well-informed travel decisions, both pre-trip and on-trip, to be taken”


IMPLICATIONS OF CO-MODALITY

The use of multiple means of transport typically has a number of implications. Co-modality:

is more sustainable is less comfortable requires more, coordinated information is multi-context, or in-context relies on a multitude of devices, some unknown brings personalized needs into the public arena


TRANSLINK, QUEENSLAND (AUS)


ROADSHARING, A CARPOOL WEB SITE


STOCKHOLM CITY BIKES


LYON, FRANCE

TRANSPORT

IN-CONTEXT INFO

MOBILE


SUSTAINABLE EVERYDAY TRAVEL


RESEARCH VISION

Changes in transport behavior towards sustainable everyday travel models can be driven by innovation in digital services


TRANSPORT AS A NETWORK

The research is built on a holistic vision of the transport system as a complex network of organizations, people, information, and their different needs and goals


Three different target groups are part of the co-modal, pervasive transport system vision:

Business and public stakeholders Users, travelers, and passengers Entrepreneurs and developers (And researchers, of course)


These groups, in turn have different roles, expectations, and needs


STAKEHOLDERS

TELCOs

TRANSPORT

1


ENTREPRENEURS & DEVELOPERS

3


STAKEHOLDERS PERSPECTIVE

SUSTAINABLEEVERYDAY TRAVEL

PROJECT

DEVELOPING FOR DEVELOPERS DEVELOPING FOR END USERS

1ST LAYERDEVELOPER

1ST LAYERDEVELOPER

1ST LAYERDEVELOPER

2ND LAYERDEVELOPER

1ST LAYERDEVELOPER

2ND LAYERDEVELOPER

2ND LAYERDEVELOPER

USERS


USERS & TRAVELERS

2


USERS & TRAVELERS

2


USERS & TRAVELERS

2


USERS & TRAVELERS

2


USERS & TRAVELERS

2


USERS & TRAVELERS

2


USERS AND CONTEXTS

These are not just different user types who have a range of well-delimited needs: these are user types whose needs change through time, in the short and in the long period, and are shaped in accordance with the place they currently are


DEVELOPING A MODEL


DEVELOPING A MODEL

Requirements spec

Code + comments Documentation

Business Analyst

Deliverable

Object modelRequirements

specTest protocol

Software Developer

Project sponsor

Tester

2nd layerdeveloper

2nd layerdeveloper

API

2nd layer developer


OVERLAPPING

1ST LAYERDEVELOPERS

AND STAKEHOLDERS API

2ND LAYERENTREPRENEURSAND DEVELOPERS

PERVASIVEUSER EXPERIENCE

PROCESSUSERS & TRAVELERS

RAW DATA AND PLANNING IMPLEMENTATION

DESIGN FINAL ARTIFACTS

INFORMATION SYSTEMS PROCESS

USER EXPERIENCE PROCESS


RESEARCH AREAS

The project is basically organized around three large research themes in IS and IA / UX:

The new organizational model and the API Green traveling The pervasive process of cross-media user

experience for travelers


I WORK ON THE PERVASIVE UX

A heuristics- and methodology-driven approach to information architecture and user experience for the design of ubiquitous ecologies, emergent systems where old and new media and physical and digital environments are designed, delivered, and experienced as a seamless whole


A SEAMLESS EXPERIENCE


DESIGNING PERVASIVE UX

We are moving from the design of products to the design of experiences


THIS NEEDS TO BECOME ONE

TRANSPORT

IN-CONTEXT INFO

MOBILE


AND NOT JUST ONLINE


USER EXPERIENCE

touch points or obstacles?

process

whew!

...

@#%!

???

user experience

bus car signage paper mobile


THANK YOU

SUSTAINABLE EVERYDAY TRAVEL

If you would like to know more, mail me at

Andrea Resmini <[email protected]>

Design

Innovating public transport