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We are living in a digital age! Your readers need their digital editions available to them on mobile. Find out how to make this happen...
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www.pagelizard.com
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From Digital to Mobile
How to create and edit digital
editions for mobile readers
• There are 1.7bn PCs in use today
• There are 2bn iOS and Android devices
• 4bn people buy a smartphone every 2 years
• 1.6bn buy a PC every 5 years
Benedict Evans: Mobile leverage
By 2020, 80% of the adults on earth will
have a smartphone
Facebook reported in April that 79% of devices accessing it are mobile
Email is for grandparents
• 53% of all readers will be on a phone
• 57.62% of mobile readers will be on Android
Even in the B2B world:
Case study:
Anonymous B2B publisher
Desktop edition
Case study:
Anonymous B2B publisher
App edition – 46% mobile
Case study:
Anonymous B2B publisher / 2
Desktop edition
Case study:
Anonymous B2B publisher 2
App edition – 41% mobile
Case study:
Desktop v Mobile reading habits
Desktop edition
Case study:
Desktop v Mobile reading habits
Mobile edition
www.pagelizard.com
(+44) 0207 183 3690
@pagelizard
How do you create a
mobile edition?
A mobile edition is
not a PDF!
HTML
• Resizable text
• Flows into any device
• Endless styling options
• Exact image replica of
publication
• No interactivity
• Impossible to read
An app which uses predominantly web technologies –
HTML, CSS and JavaScript – to deliver content which flows,
re-sizes and adjusts to the available screen size regardless
of type or size
In other words, it works, and looks
great on everything
Whichever way you hold it
And it’s also light to download…
You need an HTML app
Client case study:
Times Educational
Supplement
Tablet view
Mobile view
Column view