HOW TO BRAND YOUR BLOG IN 4 EASY STEPS

The most popular advice given to writers is to find

your voice – to showcase your unique personality

and view of the world through the words you

choose and the sensory details you describe.

As well as having a literary voice, it is also

important to have a visual voice.

The internet is a visual medium, in the same way

television and magazines are. Beautiful looking

blogs will attract more readers than those filled

with messy layouts, unattractive photos and jarring

colours. Here are a few tips to help you brand your

blog with a consistent, pleasing visual style.

1. COLOURS

Your colour palette should be no more than three

colours. If you’re not expert in colour theory (I’m

not) then choose a suite of colours that occur in the

world around you. Websites like Design Seeds have

gorgeous examples of colours that work together.

http://design-seeds.com/

Flick through the images without thinking too

much about it and choose the one you are most

drawn too. You can use these colours in any

combination – for example, your post headings and

links might be one colour and your side bar

titles another.

On my website I use pink and grey and at Gretel

Park (my publishing site) I use blue and green. Two

colours are often enough.

→ TIP: Make your profile photo match your

colour scheme by wearing similar colours. I have

grey hair, a grey background and a pink hair tie

in my head shot. It makes the photo look as

though it belongs with everything else.

2. SHAPES

To make your photos work for you on social media,

they should include some text. To make this text

stand out from the background you can enclose it in

a shape. Use that shape (circle, square, rectangle)

consistently on your blog.

→ TIP: Make your text box semi transparent so

your colours and texture bleed through.

3. FONTS

You need a pair of fonts on your blog. You can find

suggestions for combining fonts here (ones you

might already have). An easy rule of thumb is to

have a sans-serif (no edges) and a serif font

together. For inspiration, search Pinterest with the

terms “font pairing”.

→ TIP: Combine uppercase letters

with lowercase letters for a more professional

look.

4. IMAGE STYLE

My visual style has evolved into classic muted or

black and white vintage photos. Ideally, your

photos should all have the same look and feel – the

colours, the focus, the mood etc.

→ TIP: You don’t have to use photos – you can

use drawings, paintings, icons, patterns, plain

colours or abstracts as your signature images.

By spending a little time now deciding your colour,

shape, font and image preferences, you will be

rewarded with an attractive, professional looking

blog and less confusion deciding what images to

add to your posts.

Knowing your blog’s visual brand will also save

you time because can set up image templates

to streamline your blogging process.

≡

Need help?

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MAKEOVER –

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Email: katiep@head-heart-health.com

READ MORE (CLICK THE LINKS) ~

Image Optimisation • making the most of your

images on social media

How to Guarantee Your Posts are Shared on

Social Media

Read more graphic design tips at

HEAD • HEART • HEALTH ← CLICK THE LINK

ABOUT KATIE PAUL

Embracing my midlife sexy

while figuring out modern

love & relationships +

devoted to creating all things

beautiful.