ANTHROPOLOGY

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Qualitative Research

Gather an in-depth understanding of human behavior and the reasons that

govern behavior.

Participant Observation

A way of learning about a culture, involving both observing and participating.

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A story…

5 Types of Participant Observation

1 Non-

participatory

2 Passive

3 Moderate

4 Active

5 Complete

5 Types of Participant Observation

1 Non-

participatory

2 Passive

3 Moderate

4 Active

5 Complete

5 Types of Participant Observation

1 Non-

participatory

2 Passive

3 Moderate

4 Active

5 Complete

5 Participant Observation

Tools

Direct Observation

PARTICIPANT OBSERVATION TOOL #1

Eat the Food

Drink the Drink

Wear the Suit

Informal interviews

PARTICIPANT OBSERVATION TOOL #2

Grab Lunch

Grab Drinks

Write a Blog

Produce a Podcast

participate in group life

PARTICIPANT OBSERVATION TOOL #3

Visit

Join Rituals

Show Up to Events

Life histories

PARTICIPANT OBSERVATION TOOL #4

Listen

Read

Read More

Self analysis

PARTICIPANT OBSERVATION TOOL #5

What Did You Do

How Do You Feel?

Why Would You Return?

ANTHROPOLOGY +

WEB DESIGN = ♥

1 Dolcezza Gelato

– Robb Duncan, Dolcezza

“It is never easy to put your vision into someone else’s hands and have the

results surpass the expectations, but this is exactly how things went down with Needmore designing our website.”

2 De La Paz Coffee

3 Picky Bars

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“I just rejoined the picky club last night…I was blown away by the

new site. WOW!”

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Why Does it Matter?

😐customer

😐+☕️product

😐+☕️=😍

THANK YOU.Kandace Brigleb www.needmoredesigns.com @kandacerae