“The art and practice of planning and projecting ideas and experiences with visual and textual content”

Graphic Design:

- AIGA

Graphic Design for Non-DesignersSXSW 2016Michael ChamplinJess Warren

Jess WarrenFreelance Graphic Designer

@itsheyjess

Michael ChamplinUI / UX Designer & Art Director

@mjchamplin

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Why does design matter?

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Line

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Line

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Lines

lead the eye

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Typography

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Typography

Serif.Sans-serif.Script

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Typography

kern ing

t r a c k i n gbetween individual letters

uniformly between all letters

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Typography

line height

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Typography

M I X I N G T Y P E F A C E S

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Two is great, more than three is a trainwreck*

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Typography

Clean, cool, collected.

Relaxed, re�ned, readable.

�ncy, hip, homemade.

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Color

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Color

PrimaryColors

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Color

Primary + SecondaryColors

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Color

ComplementaryColors

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Color

“Triad”Color Scheme

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HierarchyHierarchyHierarchy

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Hierarchy

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Hierarchy

TEXT SIZEis a common example

of Hierarchy in graphic design.

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Repeti

tion

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Alignment

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Alignment

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Alignment

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L E F T - A L I G N T E X T

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Alignment

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Repeti

tion

Repeti

tion

Repeti

tion

Repeti

tion

Repeti

tion

Repeti

tion

Repeti

tion

Repetition

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Repetition

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Rhythm

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Pattern

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Repeti

tion

Repeti

tion

Repeti

tion

Proximity

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Proximity

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Proximity

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Proximity

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Balance

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Balance

Symmetry

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Balance

Asymmetry

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Balance

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Visual

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Contrast

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Contrast

&“Figure Ground”

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Contrast

Color + Shape

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Contrast

Low Contrast

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Contrast

Size + Typeface

You’re not going to like me when I’m Angry.

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Negative Space

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White Space

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Lorem ipsum dolor sit amet,

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Assignment

1. Sign up for an account at canva.com

2. Pick a template for one of the following: - Imaginary SXSW Event - Facebook Cover Image - Business Card

3. Create a design using at least three design principles