Google Glass Explorers Meetup - Iskander Smit - Couchmovies

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Show and tell of Glass project we did for, presented by Iskander Smit at Glass Explorer meetup in Amsterdam March 28, 2014

Text of Google Glass Explorers Meetup - Iskander Smit - Couchmovies

ShownTell bolcom couchmovies.key

Iskander Smit, @iskandr Couchmovies for Glass

Glass Explorers Meetup, March 28, 2014

Experimenting with Glass

Next generation mobile OS

Glass is part of an overall trend towards now media and impulse shaped services

Trigger design

Key relationships/value propositions


Example values: Money, Power, Exposure, Experience, Love, Reputation, Rights, Attention, Trust, Service, Loyalty, Product, Information, Credits, Performance, Convenience






Key brand values

Date Design team

Inspired by the Value Network Canvas by 2012

value network map

Business objectives/KPI's

Journey stages

Value proposition

Mind to include pre-service, service consumption and post-service periods in your customer journey

Persona Objectives

Inspired by the Customer Journey Canvas by Mark Stickdorn & Jacob Schneider

Customer touchpoints

Emotional journey 2012

Company Date Design team

customer journey map

Place/time Actors Data

(Devices, networks, touchpoints, other people,...)


(Where does it come from? When? By whom? Does it change?)

(Location on time of day, weekday, weekend,...)

(What can be done with the data? What are the oppurtunities)

Conditions Trigger Result (end user) Result (business)

Base trigger



Mix of Lean Service Design tools Add context, add data Make a dierence with trigger design

couchmovies Branded Glass utility

Cinema RSS recommendation engine


[T] [>>]

Beyond Minimal Viable Product

Add personal watch profile

Add social watching

Add second screen (IMDb trivia)Add personal movie profile

Add save to watchlist

Check and share your experiences!

Iskander Smit,, 06-24532388Thanks!

April 9, Rotterdam