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The Anatomy of Magazine project consists of dissecting the different sections of the magazine and to fully understands what the voice. With this, PR professionals have the knowledge of how to pitch and which editor to pitch it to. Also, looking into advertisements, editorial credits, and special promotions.
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Karen Chiang Public Relations
Parsons The New School for Design
TABLE OF CONTENTS
Cover Page……………………………………………………….1 Table of Contents………………………………………………..2 Mission Statement……………………………………………….3 Demographics……………………………………………………4 Social Media……………………………………………………...5-8 Sections…………………………………………………………..9 Fashion……………………………………………………….10 Beauty………………………………………………………...11 Celebs & TV………………………………………………….12 Sex & Love…………………………………………………....13 Wedding……………………………………………………....14 Health & Diet………………………………………………....15 Get Inspired……………………………………………….......16 Pitches………………………………………………………….....17-21 Editors Database……………………………………………….....22-23 Advertising Chart………………………………………………...24-26
2
MISSION STATEMENT The magazine that helps every woman become the “DO” she was born to be.
Smart, chic and all-American, Glamour gives readers exactly what they need to transform every part of their lives: from their closets to their love lives and beyond.
3
DEMOGRAPHICS Total Audience: 11,107,000 Median Age: 34 Median Household Income: $66,007 Education: Any college 67% Married / Single: 45% / 55% Ad Rate (1 page color bleed): $229,609
95%
5%
Women
Men
4
SOCIAL MEDIA
5
As of 3/18 As of 4/7 % Increase
1,084,639 1,091,016 0.59 %
354,103 356,547 0.69 %
219,799 223,559 1.71%
86,680 88,081 1.62%
6,429 7,106 10.53 %
SOCIAL MEDIA STATISTICS
QR Code – 1
6
7
8
SECTIONS
9
• Give the readers pointers on how to mix and match their outfits ex: 11 Ways To Wear Your Blazer • Focuses on celebrity styles, who wore what, how to dress like them • Back stage access on fashion week, also focuses on street styles, as well as what Glamour editors wear to fashion week
• Different outfit ideas for various occasions ex: 20 Date Night Outfit Guys Love
10
• Reader can read on how to get celebrity makeup and hair looks
• Beauty DOs and DON’Ts
• Nail art for specific events, seasons, or activities ex: 50 Awesome Holiday Nail Art Ideas • Products Glamour suggests to their readers
• Beauty tutorials for readers to try ex: 5 DIY Vanity Makeup Ideas
11
• This section features current famous celebrities in all areas of entertainment • It talks about current popular TV shows and takes the readers behind-the-scenes on sets ex: Pretty Little Liars Behind-the-Scenes • Suggestions on what movies or shows to watch over the weekend
• Celebrity interviews and coverage on events celebrities attend
12
• Focuses on understanding men in different stages of your relationship. Such as, getting to know them and breaking up ex: 50 Dating Dos and DON’Ts • Decoding body languages between sexes, as well as what the “true” message behind what he says
• Lessons on how to find yourself after a tough breakup and how to deal with past relationships ex: 7 Ways To Handle A Breakup • Articles on male celebrity and their dating life
13
• Tips on how and where to plan their wedding, honeymoon, and bachelorette party, as well as what to avoid
• Quirky wedding themes ex: Ken & Barbie Wedding Album
• Celebrity wedding face offs ex: wedding rings and best celebrity wedding dresses
• Advises readers on how to save money and find great deals on planning a wedding ex: Where To Buy Fantastic Wedding Shoes
14
• Tips and pointers on how to avoid gaining too much weight during holiday seasons
• Recipes and eating habits for women to maintain weight and staying healthy ex: 3 Easy Dinner Recipes Under 500 Calories
• Workouts to help women achieve the look they want ex: All-New Muffin Top Workout • How celebrities are eating right, staying healthy, and doing work out that show results
15
• Honors women that had made a difference in the workplace, people’s life or society
• Featuring college women that made an impact in society at a young age
• Articles on ways to celebrate women, such as International Women’s Day • Women celebrities that does outreach to countries in need
16
PITCHES
17
Mary,
Grow
a pair of new…
lashes! Benefit’s P
rima D
onna Lash gives a fuller look to your already
beautiful eyes. Prim
a Donna L
ashes are finely crossed lashes for a va-va-voom volum
e that is great for day and night. Y
ou can wear them
to work and keep them
on for happy hours after a long day at the office.
M
ade with top quality, the lashes are sturdy and strong and can be used m
ultiple times. W
e know
all of us loose those great pair of lashes sometim
es, to prevent that, the plastic slide box m
akes it easier for users to store them.
People say eyes are the w
indows to the soul, so w
hy not make your eyes stand out and m
ake a lasting im
pression! I look forw
ard to being in contact with you, for any further questions, please feel free to contact
me.
Best,
Karen C
hiang 408.821.2115 karen@
benefit.com
@B
enefitBeauty
!!!!!!!!!
!Maggie,
What is on your sum
mer shopping list? D
on’t forget to include Roxy’s H
ooded Dress, R
oxy team
ed up with D
iane Von F
urstenberg for Summ
er 2013 collection. DV
F's bold prints m
eet R
oxy's signature swim
silhouettes in a collection that is both playful and empow
ering. It doubles as a sw
imsuit cover-up so you can look stylish poolside and night out w
ith friends.
!!!!!!!!!!
! T
he super soft and the hood, crossover front, side pockets, and elastic waist keep it com
fortable, stylish, and versatile. T
he bold pattern and color makes you the center of attention. T
he com
bination of DV
F’s style and R
oxy’s fun personality, the hooded dress is guaranteed the topic of conversation. !I look forw
ard to being in contact with you, for any further questions, please feel free to contact
me.
Best, K
aren Chiang
408.821.2115 karen@
roxy.com
@R
oxy !
Maria,
BFF, Partners in Crim
e, Confidant. T
his holiday season, let her know how
much her friendship
means to you w
ith Dogeared’s B
est Friends Wishbone N
ecklace. The w
ishbone charm lets
her carry her wishes w
ith her everywhere, as w
ell as the friendship between you and her.
B
est Friends Wishbone N
ecklace is simple, elegant, and affordable. It is a great w
ay to show
your best friend you care. Most im
portantly, it goes well w
ith every outfit. I look forw
ard to being in contact with you, for any further questions, please feel free to contact
me.
Best, K
aren Chiang
408.821.2115 karen@
godeared.com
@D
ogearedJewelry
!
!!!!!!!!!!!!!!!!!!!
Rebecca,
Imagine sitting at your desk 10 hours, w
orking nonstop, sometim
es you need to stand and do your w
ork – Pottery Barn’s Bedford Project Table Set gives you that option. T
his m
ultipurpose table can be used for your office or craft room. T
he shelves on the side can be beautifully decorated on view
able side and so functional on backside for all your needs.
!!!!!!!!
• The height allow
s you to stand while reading, typing, or w
riting • T
he depth allows you to lean on the desk and spread out your files
• The side cabinets give you plenty of room
to store books and have decorative items
I look forward to being in contact w
ith you, for any further questions, please feel free to contact m
e. Best, K
aren Chiang 408.821.2115 karen@
potterybarn.com
@potterybarn
!
EDITORS DATABASE
22
Prefix First Name Last Name Title Publication Address City State Zip Email Office #Ms. Cynthia Leive Editor-In-Chief Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Lauren Smith Brody Executive Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Wendy Naugle Executive Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Nancy Gillen Managing Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Alison Ward Frank Deputy Editor, Entertainment Glamour 4 Times Square New York NY 10036 [email protected] 212.286.8144
Ms. Emily Mahaney Associate Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Lauren Iannotti Deputy Editor, Articles Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Liz Brody Editos at Large Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Nikki Halpin Editors at Large Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860
Ms. Jen Weinberg West Coast Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Rebecca Sinn Senior Entertainment Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860
Ms. Mary Scully MacLean Executive Beauty Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860
Ms. Brooke Ely Danielson Associate Accessories Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Emily Holland Associate Fashion Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Jillian Cornejo Bookings Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Laurel Pantin Associate Shopping/Accessories Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Maggie Mann Senior Fashion Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Maria Dueñas Jacobs Senior Accessories Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Rajni Lucienne Jacques Fashion News Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860Ms. Rebecca Malinsky Market Editor Glamour 4 Times Square New York NY 10036 [email protected] 212.286.2860
Features
Entertainment
Beauty
Fashion
23
ADVERTISING CHART
24
Brand
What is A
dvertisedN
umber of
Pages
Editorial C
reditSpecial
Prom
otionsSP
P
agesA
LTE
RN
AH
aircare 1
Am
azon FashionC
lothes & accessories
6A
merican Spirit
Cigarettes
1A
thletaPerform
ance apparel1
Aveeno
Hair products
1B
anana Republic
Clothes
2B
ioréFace treatm
ent products1
BO
TO
X
Botox cosm
etics3
BUR
T'S B
EE
S L
ip gloss 1
Cavalli
Fragrance1
1C
HA
NE
LFragrance
2C
hloéFragrance
1C
lairolH
air dye1
clarisonicA
cne cleanser1
Clarks
Shoes1
Clinique
Dark circle corrector
2C
restT
eeth care1
Crystal L
ightF
lavored water pow
der1
Denim
& Supply
Denim
11
Dior
Lip gloss
1D
KN
Y Jeans
Jeans1
1D
olce & G
abbana A
ccessories1
DO
VE
Hygiene product
31
1E
lizabeth Arden
Anti-aging serum
1E
lizabeth Arden
Makeup
1E
ST!
E L
AU
DE
RM
akeup1
FordC
ars1
Gain
Cleaning products
1G
AR
NIE
R
Hair products
1G
eicoInsurance
1G
illette VenusR
azor 1
Gucci
Fragrance1
Halls
Cough drop
1H
SN.com
Handbags
1JC
Penny C
lothes2
Keds
Shoes1
L'O
RÉ
AL
H
air products 4
L'O
RÉ
AL
H
air dye1
L'O
RÉ
AL
H
air products (curls)5
13
L'O
RÉ
AL
H
air styling product1
L'O
RÉ
AL
M
akeup (eye shadow)
1L
'OR
ÉA
L
Makeup (concealer)
1L
'OR
ÉA
L
Makeup (B
B cream
)1
LA
CO
STE
Clothes
11
LA
NC
ÔM
EM
ascara 1
LA
NC
ÔM
EE
ye serum1
25
26
laura mercier Tinted moisturizer
1Loft
Clothes2
1M
aybellineM
ascara 1
Maybelline
Lip gloss 1
Maybelline
Skin care (BB cream)1
Maybelline
Makeup remover
1M
erle NormanExpress makeover
1M
icrosoftW
indows 81
narcisco rodriguezFragrance
1NBC
Fashion Star1
NeutrogenaFace wash
1Nicole by O.P.I
Nail polish1
1NuvaRing
Birth control3
O.P.IDelete Blood Cancer Gala
1ORIGINS
Anti-aging cream1
PANTENEHair care (BB creme)
21
11
Peter Thomas RothSkin care
1philosophy
Moisturizer
1Playtex
Intimate wipes1
PristiqAntidepressant drug
2REDKEN
Haircolor consulting1
REVLONLipstick
2REVLON
Nail polish 1
REVLONM
akeup (eye shadow)1
REVLONSkin care (BB cream)
1REVLON
The Year in Color1
11
Rite AidM
ultibrand5
14
Sally HansenNail care
21
SketchersShoes
1SPERRY
Shoes1
Style & CoClothes & accessories
1Suave
Hair products 2
11
TargetKate Young for Target
11
Urban DecayAnti-aging cream
1Vasaline
Spray on moisturizer1
1VERA W
ANGDiamond rings
1Total:
11410
611
