Slide 1

HISTORY AND PHILOSOPHY OF DESIGN

FISKARS SCISSORS

CUT HERE CUT HERE CUT HERE CUT HERE CUT HERE CUT HERE CUT HERE

NEED: CUT HERE ONCE UPON A TIME IN EGYPT .

THE EVOLUTION OF SCISSORS

TODAY : FISKARS SCISSORS

ROBERT HINCHELLIFE : FINE SCISSORS MANUFACTURER (1761)

SHEFFIELD : FIRST MANUFACTURER COMPANY (1760)

PIVOT CORRECTIONS: LEONARDO DA VINCI

ROMANS CROSS-BLADED SCISSORS (100 AD)

EGYPTIAN SHEARS (1500 BCE)

HISTORY MILESTONES.

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NON FISKARS AND NON SCISSORS

NON-FISKARS: ZHANG ZIAO QUAN (348 YRS OLD CHINESE SCISSOR BRAND)

JOEWELL (1917 ONWARDS)

NON-SCISSORS: RAZORS, BLADE, KNIFES, PAPER-CUTTERS, SHEARS

MATERIAL, FUNCTION AND SKILL SPECIFITY

FISKARS: BRAND IMAGE

FISKARS

FOUR DECADES OF POPULARITY (SINCE 1967)

ICONIC DESIGN CLASSIC,SUPERIOR QUALITY PERFORMANCE

SINCE 1649, AT FISKARS, FINLAND, IRON AND STEEL WORKING.

KEY ORANGE COLOR, FISKARS ORANGE,TRADEMARK IN FINLAND IN 2003 AND IN THE U.S. IN 2007

AN ARTHRITIS POPULATION REPORT LED TO THE TURNING POINT (1989): SOFTTOUCH

RIVALS: HENCKELS, GINGHER, ROLLING-CUTTER PRODUCTS FROM OLO AND DRITZ (1994) SCISSORS CURRENT DESIGN: OLAVI LINDEN (1971)

THE JOURNEY

FISKARS FISKARS FISKARS FISKARS FISKARS FISKARS FISKARS FISKARS FISKARS

THE MILESTONES: FISKARS

INNOVATIVE SOFTOUCH SCISSORS

IDEAL FOR CUTTING A WIDE VARIETY OF MATERIALS INCLUDING DENIM, SILK AND MULTIPLE LAYERS OF FABRIC

OVERSIZED CUSHION-GRIP HANDLE ALLOWS LEFT-HANDED OR RIGHT-HANDED USE

BLADES ARE PRECISION-GROUND FOR A SHARP, LONG-LASTING EDGE

FEATURES AN INNOVATIVE SPRING MECHANISM DESIGNED TO MAKE CUTTING EASIER THAN EVERSPRING LOCKS INTO CLOSED POSITION WITH SLIDE LOCK

ERGONOMICALLY PRESICE, SUITS EVERY HAND TYPE.

POWER-LEVER HEDGE SHEARS (20")

IDEAL FOR TRIMMING AND SHAPING HEDGES AND DECORATIVE SHRUBS

POWER-LEVERTECHNOLOGY MULTIPLIES LEVERAGE TO GIVE YOU UP TO TWO TIMES MORE CUTTING POWER THAN TRADITIONAL SINGLE-PIVOT HEDGE SHEARS

GATOR-BLADESERRATED BLADES GRIP BRANCHES AND STEMS FOR CLEAN CUTS

PATENTED SELF-SHARPENING DESIGN KEEPS THE BLADES PERFORMING AT THEIR BEST

FULLY HARDENED, PRECISION-GROUND STEEL BLADES MAKE CLEAN CUTS

LOW-FRICTION COATING HELPS THE BLADES GLIDE THROUGH WOOD, PREVENTS THE BLADES FROM GUMMING UP WITH SAP AND DEBRIS AND HELPS THE BLADES RESIST RUST

SHOCK-ABSORBING BUMPERS HELP REDUCE

NON-SLIP GRIPS

STEEL CONSTRUCTION PROVIDES LASTING DURABILITY

SOFTGRIP LEFT-HANDED POINTED-TIP KIDS SCISSORS (5")

REVERSED BLADES ARE SPECIFICALLY DESIGNED FOR LEFT-HANDED KIDS AGES FOUR AND UP

IDEAL FOR KIDS AGES FOUR AND UP

SOFTGRIPHANDLE PROVIDES MORE COMFORTABLE USE FOR CHILDREN

INNOVATIVE SAFETY-EDGE BLADE FEATURES A SAFER BLADE ANGLE TO PROTECT KIDS WHILE STILL CUTTING ALL CLASSROOM MATERIALS

POINTED-TIP BLADES OFFER IMPROVED DETAIL CUTTING

LARGER FINGER LOOP AND AN ERGONOMIC THUMB LOOP PROVIDE A NATURAL, MORE COMFORTABLE FIT FOR KIDS FINGERS

ANTIMICROBIAL HANDLE PROTECTION INHIBITS THE GROWTH OF BACTERIAL ODORS AND HELPS PREVENT PRODUCT DETERIORATION

TOTAL CONTROL SCISSORS

IDEAL FOR KIDS AGES FOUR AND UP

#1 TEACHER RECOMMENDED BRAND

THREE-LOOP HANDLE DESIGN TEACHES PROPER FINGER POSITIONING TO HELP KIDS LEARN HOW TO CUT

INNOVATIVE SAFETY-EDGE BLADE FEATURES A SAFER BLADE ANGLE TO PROTECT KIDS WHILE STILL CUTTING ALL CLASSROOM MATERIALS

BLUNT BLADE TIPS PROVIDE ADDED SAFETY

ACCOMMODATES RIGHT- AND LEFT-HANDED USERS

AMPLIFY RAZOREDGE FABRIC SHEARS

IDEAL FOR LONG CUTS THROUGH MULTIPLE LAYERS OR THICK AND HEAVY FABRICS

SENSES BLADE SEPARATION WHEN CUTTING THICK FABRICS AND FORCES THE BLADES BACK TOGETHER FOR CRISP, CLEAN CUTS EVERY TIME THE FLOATING BLADE TANG TRANSFERS ENERGY TO THE TORSION BAR WHICH ADJUSTS THE BLADE TO ITS OPTIMAL ANGLE

FEATURE ULTRA-SHARP, PREMIUM-GRADE STAINLESS-STEEL BLADES WITH A PRECISELY HONED

LARGER HANDLE LOOPS PROVIDE EXTRA ROOM AND A COMFORTABLE FIT FOR LARGER HANDS

EXCEPTIONAL COMFORTAND CONTROL PROVIDED BY THUMB AND FINGER LOOPS WITH ERGONOMIC SCULPTING TO FIT THE SHAPE AND NATURAL MOVEMENT OF THE HAND

SOFTGRIPTOUCHPOINTS ENHANCE COMFORT AND CONTROL

CUTS+MORE SCISSORS (9")

FULLY HARDENED, PRECISION-GROUND STEEL BLADES STAY SHARP, EVEN WHEN CUTTING A WIDE RANGE OF HEAVY-DUTY GARDEN MATERIALS

ERGONOMICALLY SCULPTED HANDLES PROVIDE COMFORTABLE USE AND CUTTING CONTROL

POWER NOTCH CUTS LIGHT ROPE

WIRE CUTTER MAKES IT EASY TO CUT WIRE WITHOUT DAMAGING THE BLADES

POINTED AWL TIP IS PERFECT FOR PIERCING SMALL HOLES IN CARDBOARD, LEATHER AND MORE

BOTTLE OPENER MAKES IT EASY TO OPEN YOUR FAVORITE BEVERAGE

SCISSORS CAN BE TAKEN APART FOR A TITANIUM-ENHANCED KNIFE THAT IS IDEAL FOR CUTTING LARGE OR AWKWARD OBJECTS

SHEATH INCLUDES A TAPE CUTTER FOR OPENING BOXES

THE PSYCHOLOGY

PSYCHOLOGY: SCISSORS

PSYCHOLOGY : FISKARS

A SENSE OF ITS IDENTITY AND DIRECTION COMMITMENT TO QUALITY ATTENTION TO DETAILS UNDERSTANDING OF EACH OF ITS MARKETPLACES STRONG RELATIONSHIPS WITH ITS CUSTOMERS

DESIGN: APPRECIATION / CRITICISM

APPRECIATING/ CRITICISING SCISSORS AS A DESIGN

APPRECIATING/ CRITICISING FISKARS AS A DESIGN

BLADE

SHANK

BOW

BEVELED EDGE

CONVEX OR POINTED EDGE

INCLINED PLANE, PIVOT EQUILLIBRIUM

BIBLIOGRAPHY

https://www.google.co.in/#q=the+fiskars+scissors+patent

http://www.amazon.co.uk/Fiskars-9863O33-Classic-Dressmaking-Scissors/dp/B0001P08L0

https://www.hytechydroponics.co.uk/fiskars-soft-touch-multi-purpose-scissors

http://www.fiskarsgroup.com

http://www.fiskarsbrands.com/company_history"Form + Function", John Pierson; The Wall Street Journal; 11/14/94. "Scissors and Shears", Consumer Reports, October, 1992; Vol. 57, No. 10, Consumers Union, Yonkers, NY; pp. 672-676. October, 2000

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