Find Your Way Faster: Map Experiences Online

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  • FIND YOUR WAY FASTER:MAP EXPERIENCES ONLINE

  • MARIANO SUAREZ BATTANCEO Mural

    @mural

    #xmap

  • JIM KALBACHHead of Education and Consulting

  • AGENDA

    1. Background: Diagramming The Experience (15 mins)

    2. Mapping Online (15 mins)

    Touchpoint Inventories Experience Maps User Story Mapping

    3. Q&A

  • Holistic Personal Situational

    WHAT IS AN EXPERIENCE?

  • Created by Chris Risdon of Adaptive Path

  • Created by Effective UI

  • HAND RAISE

    Have your ever created a customer experience map or similar?

  • PROCESS

    1.Initiate

    STAGE

    Define scope

    GOAL

    Touchpoint Inventory

    OUTPUT

  • TOUCHPOINT INVENTORY

  • PROCESS

    1.Initiate

    STAGE 2. Investigate

    Conduct research

    Clustered findings

    Define scope

    GOAL

    Touchpoint Inventory

    OUTPUT

  • RESEARCH FINDINGS

  • PROCESS

    1.Initiate

    3. Illustrate

    STAGE

    Visualize experience

    2. Investigate

    Conduct research

    Clustered findings Diagram

    Define scope

    GOAL

    Touchpoint Inventory

    OUTPUT

  • DIAGRAM

  • PROCESS

    1.Initiate

    3. Illustrate

    4. Align

    STAGE

    Visualize experience

    Find solutions

    2. Investigate

    Conduct research

    Clustered findings Diagram

    Workshop + Plans

    Define scope

    GOAL

    Touchpoint Inventory

    OUTPUT

  • WORKSHOP

  • CRITICISMS

    Long

    Abstract

    Static

    One-time

  • 1. Touchpoint Inventory

    2. Experience Map

    3. User Story Mapping

    MAPPING EXPERIENCES ONLINE

  • POLL #1

    How often do you work on projects where you are remote or colleagues are remote?

  • USER STORY MAPPING

  • 1. Brainstorming + Prioritization

    EXAMPLE

  • 1. Brainstorming + Prioritization2. Design Studio

    EXAMPLE

  • 1. Brainstorming + Prioritization2. Design Studio

    3. Overnight Testing

    EXAMPLE

  • 1. Brainstorming + Prioritization2. Design Studio

    3. Overnight Testing

    < 2 DAYS

    EXAMPLE

    4. User Story Map

  • CRITICISMS > BENEFITS

    Long

    Abstract

    Static

    One-time

    Rapid

    Tangible

    Flexible

    Ongoing

    Offline Online

  • POLL #2

    In your opinion, what is the biggest benefit of mapping experiences with online tools?

  • TEMPLATE IN MURAL

  • matt@mural.lyscott@mural.ly

    TEMPLATE IN MURAL

    mailto:matt@mural.lymailto:matt@mural.lymailto:scott@mural.lymailto:scott@mural.ly

  • QUESTIONS

  • THANK YOU

    AUG 27: Webinar with UIE.comDesigning Remotely

  • Created by Sofia Hussain

  • Individual

    Organization

    VALUE ALIGNMENT