DESIGN FROM THE INVISIBLE Fall 2011 Thesis presentation

prof. Cynthia Lawson and Chris PrenticeParsons The New School for Design

HELLO My name is

ALVARO SOTO a PRODUCT DESIGNER

Who loves to Make things

Why and how to make things

Digital Craft

Complexity does not mean returning to the baroque, it means that the material can be transformed in different ways and many times without affecting its cost of production. This means, product designers

can create in an a priori yet flexible and cost effective manner

The transformation of the material is the design decision

In what ways will the product design process, particularly in small local production change if the de-signer utilizes ambient data from the environment to inform the design decisions and formal aspects

of the objects he/she designs?

How will they fabricate these objects? what new techniques are necessary in order to achieve cost effective design iteration and complexity?

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

using ambient sound as the data source for the design decision of all the pieces in order to create a conceptual framework for all of them.

Ceramic Pendant project

Street sound visualization

Dinner with friends light fixture

Use of data as an attraction force to transform material.

Bench project

Pick-up sound recorder

Carousel

Folkloric latin group

The ring project

The designer no longer needs to sketch details and defined shapes,he needs to be sensitive toalgorithmic exploration and variation.

The designer needs to be open toprogrammable complexity.

The designer no longer needs to imply but hecan work in an explicit yet flexible manner.

The designer now has the ability to beinteractive and generative.

Cartier Harry Winston Tiffanys & Co

Frozen Exhibition AmsterdamCurated by Marius Watz

Nerveous system

Next Steps

Create a wearable piece and change data from sound to biometric information Continue the ring project

explore concepts for a furniture piece

thank you

Concept

A practice based research in form and fabrication techniques for product designers, working in local production and exploring computational methods as the source of information and inspiration in the design process.