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Creating a workable solution to your client's problems is more than a mere technological challenge. In order to be relevant to your audience, your work must also connect with them on an emotional level. Because different audiences have different emotional needs, the visual design of your product is key to grabbing their attention and keeping them engaged. This presentation was given at UnSummit4 on June 26, 2010, and was facilitated by Brock Ray and Brent Swanson, principles of Circadian, a Minneapolis-based design and branding firm.
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UnSummit4
06 | 26 | 2010
Ensuring Relevance With Good Design
Who Are You?
What is Relevance?
What You Do
Features
Attributes
Personality
Wants
Needs
Target Audience
Why be Relevant?
Cognition Affect
How we thinkcannot be separated
from how we feel.
Aesthetics & the Brain
How does product personality affect user experience?
Design affects perceived credibility.
Fogg, Soohoo, & Danielson. Stanford University, 2002.
Brand awareness affects evaluation of performance.
Jansen, Zhang, & Zhang. CHI, 2007.
Emotion influences product interaction.
Spillers. Experience Dynamics, 2005.
How to be Relevant
Legitimate
Important
Thank You
CircadianMN.com
@CircadianMN
