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Designing with Empathy

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  • 1. DESIGNING WITH EMPATHY Tools for User Experience & Designing for Context

2. At the end of the day people won't remember what you said or did, they will remember how you made them feel. Maya Angelou 3. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO KNOW WHO YOU ARE DESIGNING FOR. Glennette Clark @glennette 202-683-9508 4. THE PERSONA Glennette Clark @glennette 202-683-9508 5. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO SEE THINGS FROM THEIR POINT OF VIEW. Glennette Clark @glennette 202-683-9508 6. THE EMPATHY MAP www.XPLANE.comGlennette Clark @glennette 202-683-9508 7. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO ASSESS AND UNDERSTAND THE CONTEXT. Glennette Clark @glennette 202-683-9508 8. THE CONTEXT MAP Glennette Clark @glennette 202-683-9508 Socio- Cultural Information DevicePhysical 9. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO UNDERSTAND THE PROBLEM. Glennette Clark @glennette 202-683-9508 10. THE PROBLEM STATEMENT I, I want to So that I can [Insert Name] [Do Something] [Achieve a Goal] Glennette Clark @glennette 202-683-9508 11. EMPATHETIC DESIGN TOOLKIT + + Glennette Clark @glennette 202-683-9508 + Persona Empathy Map Context Map I, I want to So that I can [Insert Name] [Do Something] [Achieve a Goal] Problem Statement 12. Glennette Clark Senior UX Consultant Aquilent @glennette 202-683-9508 Questions?

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