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Every decision we make affects the way real people experience our products. We've all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services. Sadly, this often means we make decisions we think will be good for our “users” - that anonymous, faceless crowd - rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve. In this session, Aaron will explore why empathy is a good thing, how empathy empowers creativity, and how we, as a community, can inject more empathy into our work.
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Designing Empathywith
Aaron [email protected]
Photo Credit: Stuck in Customs
Designing Empathywith
Design ≠ Art _
Photo Credit: faith gobleImage Credit: L.e.e
Art serves the Artist
Photo Credit: Abby Lanes
I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – Jeffrey Veen
“
de·sign /dəˈzīn/
To devise for a specific function or end
Classical: To indicate
Medieval Latin: designare, to mark out
David Carsonhas been called“the most influential graphic designer of our times”
Photo Credit: © Marc Eckardt for FontShop, Berlin.
It was Art
It was Ego
subjective, personal, and self-indulgent”
Photo Credit: © Marc Eckardt for FontShop, Berlin.
“
Your ego is a bad designer.” – Christopher Butler
“
http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
Just because you can doesn’t mean you should
Photo Credit: harald walker
Designisn’t about showing off
Photo Credit: Laurence & Annie
em·pa·thy/ˈem-pə-thē/
From the Greek empathia meaning “state of emotion”
em·pa·thy/ˈem-pə-thē/
The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
Perspectiveis everything
Photo Credit: ZeroOne
em·pa·thy/ˈem-pə-thē/
The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
em·pa·thy/ˈem-pə-thē/
The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
Also: the capacity for this
Photo Credit: Horia Varlan
Photo Credit: schoschie
Author appropriate content
Set a performance budget
Photo Credit: Gunnar Ries
Photo Credit: lastquest
Consider physical limitations
Photo Credit: andrechinn
Don’t create unnecessary barriers
Support common assistive technology
Credit: windsordi
What is hateful to you, do not to your fellow man. That is the entire law; all the rest is commentary.
–Judaism
Do unto others as you would have them do unto you.
–Christianity
No one of you is a believer until he desires for his brother that which he desires for himself.
–Islam
The Golden Rule
Hurt not others in ways that you yourself would find harmful.
–Buddhism
Progressive
Enhancement
[Progressive enhancement] keeps the design open to the possibilities of sexiness in opportune contexts, rather than starting with the ‘whole’ experience that must be compromised.”
– Ben Hoh
“
EgalitarianismEquality of opportunity,not equality of outcome
Designing Empathywith
Designing with Empathyby Aaron Gustafson@AaronGustafson
Further reading:http://is.gd/readlist_empathy
Slides available athttp://slideshare.net/AaronGustafson
This presentation is licensed underCreative Commons
Attribution-Noncommercial-Share Alike 3.0except where otherwise noted
flickr Photo Creditshttp://www.flickr.com/photos/aarongustafson/galleries/72157633153882514/http://www.flickr.com/photos/aarongustafson/galleries/72157633161513316/